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  1. 1. is a company created by four international postgraduate students. The company’s aim is to provide non-UK students with practical information, real life experience and tips about living in London.<br />International Student Toolkit members are from Brazil, Colombia, Serbia and Thailand. All the information in the website is presented in these four languages plus English.<br />
  2. 2. WEBSITE & COMPETITORS<br />“3 main competitors”<br />rent a place? <br /><ul><li>
  3. 3.
  4. 4.</li></ul>oyster card ?<br />work while studying?<br />mobile operator?<br />bank account?<br />doctor?<br />Competitive Advantage<br /><ul><li>All the information is gathered in one place
  5. 5. 5 different languages
  6. 6. by students for students : simple, easy to understand.  
  7. 7. video tutorials, and experiences of other international student</li></li></ul><li>CUSTOMER SEGMENT<br />customer segment and how we researched their needs.<br />Companies that offer services for international students:<br />Universities<br />English schools <br />Banks<br />Mobile operators<br />Estate agencies<br />Travel agencies<br />VALUE PROPOSITION<br />Value proposition for students<br /> helps non UK students with practical, real life experience and tips, tutorials and articles about living in London.<br /> <br />Value proposition for customers<br />IST is a way of approaching these students before, and as soon as they land in London. IST connects students with our customers’ products and services.Theforum feature that the website will soon have is a way to research on trends, needs and tastes of the international students living in London. <br />
  8. 8. KEY ACTIVITIES, PARTNERS , RESOURCES<br />our business was to build a web page with relevant content for international students.<br />Activities<br /><ul><li>Develop the business idea
  9. 9. Buy the domain
  10. 10. Find the programmer
  11. 11. Research the students’ needs, problems and concerns
  12. 12. Fill the content</li></ul>Partners<br /><ul><li>Robert Fritzpatrick, creator of The Startup Toolkit.
  13. 13. Radisav Stankovic from the National association of travel agencies of Serbia</li></ul>Possible partner<br /><ul><li>Kingston University, international office</li></ul>Resources<br /><ul><li>Programmer
  14. 14. internationalfriends in London
  15. 15. Partner in Serbia</li></li></ul><li>DESIGN STRATEGY<br />to provide an information for international student in an Outstanding and Different way<br />easy and clean<br />updated information<br />various languages<br />use videos, tutorials and short texts<br />interesting, easy to read and understandable.<br />website<br />BRANDING<br />the overall image of  the brand focusing on the key elements of the service<br />International students <br />London <br />Toolkits <br />
  16. 16. Channels to reach our users and customers? <br /><ul><li>Social Media
  17. 17. Poster and Banner
  18. 18. 1 st AD
  19. 19. 2 nd AD</li></li></ul><li>POLICY & IP<br />based on what we consider is a proper use of the web page and the forum<br />IST is not to be held liable for any information, specially on delicate subjects such as visas or police issues<br />IST is a tool but not the main source. Rules and procedures might change with time and they must ALWAYS go to the main source, which we provide in every article.<br />our webpage promotes diversity and respect, so no offensive behaviour is accepted and will be banned immediately.<br />FINANCIAL<br />
  20. 20. The domain <br />costs 5 pounds<br />The programmer<br />costs 169 pounds<br />The insurance<br />costs 100pounds<br />
  21. 21. The Key Challenge?<br />brainstorming and among many business ideas<br />Time management<br />Role divisions<br /> What would you have done differently?<br />Social media<br />Event<br />Forum<br />Time management<br />Assigning roles at the beginning<br />
  22. 22. The Most Successful <br />Passion Business<br />Clear Identity of the business<br />The team members used the skill and knowledge to build the business<br />How did running a business prepare you for future entrepreneurship ?<br /><ul><li>Coming up with a Unique Selling Point took time
  23. 23. passion and constant work is essential
  24. 24. web based business are not easy to sell
  25. 25. Money issues
  26. 26. Valuable experience</li></li></ul><li>THE END<br />www.<br />