ALIGNING INSIGHTS
MAKING IT ACTIONABLE
SAWFIN F. SAW-BUAN
COUNTRY GENERAL MANAGER (PHILS)
AUGUST 23, 2013
1
THAKRAL ONE
OVERVIEW
• Incorporated in 1997
• Aims to bridge the gap between business and information technology in emergi...
USA
UK
Australia
India
Sri Lanka
Indonesia
UAE - Dubai
Russia - Moscow
Hungary
Ukraine
China - Shanghai
Singapore
Banglade...
BEST-IN-CLASS OFFERINGS
OUR OFFERINGS
Cross-Industry
Solutions
Banking & Finance
Consumer Goods
Education
Healthcare
High ...
BANKING & FINANCIAL SERVICES INDUSTRY
Changing
Customer
Behavior
Regulatory
Compliance
Declining
Margins
Competition
TRENDS: CIO PRIORITIES IN 2013 FROM
GARTNER
DATA & CUSTOMER TOUCH POINTS
Social Media
Internal
External
Customer
Interactions
WHAT IS YOUR
STRATEGIC FOCUS?
COLLECT INSIGHTS…
Social Media
Internal
External
Customer
Interactions
Descriptive Analytics and build Data
Confidence
• Explore and use the data:
reporting, visualization, business process val...
• Introduce Data Governance driving:
data accuracy, data consistency, completeness, data
access and controls….
Descriptive...
• Build a consistent Data Process
Flow that forms part of the day-to-
day business environment
• Introduce Data Governance...
PREDICTIVE ANALYTICS IN FINANCIAL
SERVICES
• Customer Segmentation
• Optimizing Cross/Up Sell
• Customer Retention
• Asses...
SEGMENTING CUSTOMER BEHAVIOR
WHAT IS THE NEXT BEST OFFER?
Bundle Score (Support): 86.78% of the
customers have both trust and deposit
accounts
Cross-Se...
WHAT IS THE NEXT BEST OFFER?
Product Associations
TRUST
DEPOSITS LOANS
= Offer Deposit Product
REAL TIME ANALYTICS
 Actionable Intelligence as it happens
 Build intervention triggers to make the next best offer
 Th...
KEY FACTORS FOR SUSTAINABILITY:
Have the right people in place
 Business Lead: domain knowledge, evaluate processes and a...
THANK YOU
21
Aligning Insights and make it Actionable
Aligning Insights and make it Actionable
Upcoming SlideShare
Loading in …5
×

Aligning Insights and make it Actionable

278 views

Published on

Presented by Ms Ms. Sawfin F. Saw-Buan, Country General Manager, Thakral One Philippines at ISS Seminar: Outcome-based Analytics on 23 August 2013

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
278
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Aligning Insights and make it Actionable

  1. 1. ALIGNING INSIGHTS MAKING IT ACTIONABLE SAWFIN F. SAW-BUAN COUNTRY GENERAL MANAGER (PHILS) AUGUST 23, 2013 1
  2. 2. THAKRAL ONE OVERVIEW • Incorporated in 1997 • Aims to bridge the gap between business and information technology in emerging markets • Customized offerings and well-adapted applications for emerging markets • Offers selected enterprise applications and associated infrastructure services and architecture • Backed by the $1.5b Thakral Group, leverages the group’s Geographic presence Strategic partnerships with leading solution providers and, An extensive experience in IT product distribution • Offerings span enterprise solutions, infrastructure services and professional services • Services across the financial sector, retail, manufacturing, healthcare, public sector, among others • www.thakralone.com
  3. 3. USA UK Australia India Sri Lanka Indonesia UAE - Dubai Russia - Moscow Hungary Ukraine China - Shanghai Singapore Bangladesh Laos Japan - Osaka Malaysia Hong Kong Vietnam Nepal Philippines Romania Thailand Cambodia Bhutan THE THAKRAL GROUP OUR HERITAGE
  4. 4. BEST-IN-CLASS OFFERINGS OUR OFFERINGS Cross-Industry Solutions Banking & Finance Consumer Goods Education Healthcare High Tech Manufacturing Retail Utilities Application Management Services Environment, Release & Change Management Independent Testing & Validation Application Support Services Business Solutions Business Process Management Collaboration Solutions Enterprise Resource Planning Customer Management Business Intelligence & Analytics Business Intelligence Data Warehousing Enterprise Analytics Enterprise Performance Management Information Management Services IT Infrastructure Services Core Infrastructure Management Data Centre and Business Continuity Infrastructure Optimization Assessment Middleware Integration IT Staff Augmentation Contract Workforce Management Executive Search Project Staffing Services Managed Services Industry Specific Offerings Banking & Finance Anti-money Laundering Business Intelligence Core Banking Identity Assurance & Fraud Detection Mobile & Internet Banking Regulatory Solution Banking & Financial Services Healthcare Complete Patient Tracking Compliant Collaboration Business Process Optimisation Health Portal Healthcare Analytics Integrated EMR & Back-office
  5. 5. BANKING & FINANCIAL SERVICES INDUSTRY Changing Customer Behavior Regulatory Compliance Declining Margins Competition
  6. 6. TRENDS: CIO PRIORITIES IN 2013 FROM GARTNER
  7. 7. DATA & CUSTOMER TOUCH POINTS Social Media Internal External Customer Interactions
  8. 8. WHAT IS YOUR STRATEGIC FOCUS?
  9. 9. COLLECT INSIGHTS… Social Media Internal External Customer Interactions
  10. 10. Descriptive Analytics and build Data Confidence • Explore and use the data: reporting, visualization, business process validation, business intelligence capability
  11. 11. • Introduce Data Governance driving: data accuracy, data consistency, completeness, data access and controls…. Descriptive Analytics and build Data Confidence
  12. 12. • Build a consistent Data Process Flow that forms part of the day-to- day business environment • Introduce Data Governance driving: data accuracy, data consistency, completeness, data acces and controls…. • Explore and use the data: reporting, visualization, business process validation, business intelligence capability Descriptive Analytics and build Data Confidence
  13. 13. PREDICTIVE ANALYTICS IN FINANCIAL SERVICES • Customer Segmentation • Optimizing Cross/Up Sell • Customer Retention • Assessment of Risk (Product, Customer, Market, Credit and Operational Risk) • Regulatory Requirements (Basel, IAS, etc….) • Anti- Money Laundering & Fraud
  14. 14. SEGMENTING CUSTOMER BEHAVIOR
  15. 15. WHAT IS THE NEXT BEST OFFER? Bundle Score (Support): 86.78% of the customers have both trust and deposit accounts Cross-Sell Score (Confidence): Customers who owns a trust account, 93.65% have availed deposit accounts as their next product Product Associations TRUST DEPOSITS LOANS
  16. 16. WHAT IS THE NEXT BEST OFFER? Product Associations TRUST DEPOSITS LOANS = Offer Deposit Product
  17. 17. REAL TIME ANALYTICS  Actionable Intelligence as it happens  Build intervention triggers to make the next best offer  The Introduction of Big data will have an impact on real time interventions  Create a seamless Integration to operational systems
  18. 18. KEY FACTORS FOR SUSTAINABILITY: Have the right people in place  Business Lead: domain knowledge, evaluate processes and assess returns.  Business Analysts: data exploration, data visualization and reporting  Data miners/statisticians: explore data thru descriptive and predictive analytics  Technology support Team: align operational systems to support data requirements and analytics deployment. Build a data driven culture applying analytics in all areas of the organization Continue to enhance your models and metrics based on the learning
  19. 19. THANK YOU 21

×