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ISR’s “2013 Service Provider’s Targeting and Segmentation Tool” report offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information. This analysis includes the use of 135 media outlets across the following channels:
• Attendance at 37 leading conferences
• Visitation across 11 influential industry websites
• Subscriptions to 15 e-mail newsletters/newsfeeds
• Readership for 69 industry print publications
• Professional usage across 3 major social media platforms
Individual media outlet use is presented in aggregate, by geographic location, and by organizational size.