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OER AND
MAINSTREAM
ADOPTION
April 2014
TRACKING PROGRESS
ALONG THE WAY
BARBARA CHOW &
KATHY NICHOLSON
GOALS OF THE OER GRANTEE MEETING
PROVIDE AN UPDATE FROM HEWLETT’S EDUCATION PROGRAM
ENCOURAGE FIELDBUILDING & NETWORKING
A...
OER PORTFOLIO TRANSITIONS
DANA
SCHMIDT
JACQUELINE
NADER
CATHY
TORRES MERCADO
TJ
BLISS
CATHY
CASSERLY
OER PORTFOLIO TRANSITIONS
VIC VUCHICKATHY NICHOLSON
5
OER
PORTFOLIO
GOAL
To equalize access
to knowledge for
teachers and
students around
the globe and
improve the
practices ...
SHARED VALUES IN THE OER COMMUNITY
6
Open can deliver
equal or better
quality resources
at a lower cost
Knowledge is a
pub...
7
OER
IS NOT A
PRODUCT
It’s a way
of thinking,
teaching,
and learning
HEWLETT FOUNDATION SUPPORTS AN OER
ECOSYSTEM
8
OER INFRASTRUCTURE
EDUCATIONAL EFFECTIVENESS
Supportive
Policies
High-quali...
TO REACH EVERYONE, GO MAINSTREAM
9
So, our ultimate goal is mainstream adoption
OER can unlock enormous benefits for stude...
CONDITIONS ARE RIPE FOR OER IN
MAINSTREAM EDUCATION
10
Economic
stress
Rise of digital
technology in
schools
High cost
of ...
11
How will
we know
if we’re
making
progress
toward
mainstream
adoption?
ANALYSIS OF THE U.S. MARKET
12
Market Analysis:
K-12 and Higher
Education
institutions
Data sources
• Surveys:
Harris Inte...
FROM IDEA TO MAINSTREAM: 15-20%
Source: Everett Rogers, Diffusion of Innovations, Figure 1-2 (Ch. 1)
13
Rogers Diffusion C...
14
OER
Positive
“green shoots”
but still a ways
to go before
mainstream
adoption
OUR PLANS FOR TRACKING PROGRESS
15
Work within a measureable scope;
just the U.S. for now
Track K-12 and Higher Education ...
FOCUS: SUPPORT THE WHOLE OER LIFE CYCLE
16
EDUCATION
IP POLICY
PROCUREMENT
POLICY
SUPPLY
CONTENT
CREATION
CONTENT
MAPPING
...
K-12 MARKET INDICATORS
17
• Quality (as perceived by teachers)CONTENT CREATION
• Discoverability and mapping to standardsC...
CONTENT
CREATION
K-12
DATA SOURCE
BCG survey data
N= 165
MAIN IDEA
% of teachers
satisfied with the
quality of OER
18
73% ...
AWARENESS
K-12
DATA SOURCE
BCG survey data
N = 308
MAIN IDEA
% of teachers that
report they are
aware of OER
19
51% of Sur...
ADOPTION
K-12
DATA SOURCE
BCG survey data
N = 377
MAIN IDEA
% of teachers
that report
they use OER
20
56%
10%
33%
NOT USI ...
K-12 MARKET INDICATORS
21
• Quality (as perceived by teachers)CONTENT CREATION
• Discoverability and mapping to standardsC...
22
• Quality (as perceived by faculty & CAOs)CONTENT CREATION
• Discoverability of resourcesCONTENT MAPPING
• Aggregation ...
CONTENT
CREATION
HIGHER ED
DATA SOURCE
Babson survey data
N = 2,512
MAIN IDEA
% of Chief Academic
Officers (CAOs) that
rep...
AGGREGATION
HIGHER ED
DATA SOURCE
grantee reports
MAIN IDEA
number of
textbooks
available
24
Solid Progress on Textbooks F...
AWARENESS
HIGHER ED
DATA SOURCE
Babson survey data
N = 2,512
MAIN IDEA
% of Chief Academic
Officers (CAOs) that
report the...
ADOPTION
HIGHER ED
DATA SOURCE
Sakai survey data
MAIN IDEA
% of faculty
that report
they use OER
8% of Surveyed Higher Ed ...
28
• Quality (as perceived by faculty & CAOs)CONTENT CREATION
• Discoverability of resourcesCONTENT MAPPING
• Aggregation ...
"There needs to be one place to find all the material,
sorted by subject and standards.”
“I have to fish through content ....
… AND OPPORTUNITIES
30
Proven Efficacy
CCSS Alignment
Discoverability
Easy to Teach
District Suggestion
Low Cost
Complete ...
OER DASHBOARD: NEXT STEPS
1. CONTINUE TO REFINE METRICS & SOLICIT
FEEDBACK FROM OER COMMUNITY
2. SHARE DASHBOARD WITH OER ...
THANK YOU!
32
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OER and Mainstream Adoption

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OER and Mainstream Adoption

  1. 1. OER AND MAINSTREAM ADOPTION April 2014 TRACKING PROGRESS ALONG THE WAY BARBARA CHOW & KATHY NICHOLSON
  2. 2. GOALS OF THE OER GRANTEE MEETING PROVIDE AN UPDATE FROM HEWLETT’S EDUCATION PROGRAM ENCOURAGE FIELDBUILDING & NETWORKING ARTICULATE VALUE PROPOSITION FOR OER PROJECTS CITE SUPPORTING EVIDENCE FOR OER PROJECTS LEARN ABOUT OTHER OER EFFORTS
  3. 3. OER PORTFOLIO TRANSITIONS DANA SCHMIDT JACQUELINE NADER CATHY TORRES MERCADO TJ BLISS CATHY CASSERLY
  4. 4. OER PORTFOLIO TRANSITIONS VIC VUCHICKATHY NICHOLSON
  5. 5. 5 OER PORTFOLIO GOAL To equalize access to knowledge for teachers and students around the globe and improve the practices of teaching and learning through OER
  6. 6. SHARED VALUES IN THE OER COMMUNITY 6 Open can deliver equal or better quality resources at a lower cost Knowledge is a public good Everyone can contribute Continuous improvement around open resources can improve learning outcomes
  7. 7. 7 OER IS NOT A PRODUCT It’s a way of thinking, teaching, and learning
  8. 8. HEWLETT FOUNDATION SUPPORTS AN OER ECOSYSTEM 8 OER INFRASTRUCTURE EDUCATIONAL EFFECTIVENESS Supportive Policies High-quality Supply Implementable Standards Field-building Activities Opportunistic Innovation Influential Research
  9. 9. TO REACH EVERYONE, GO MAINSTREAM 9 So, our ultimate goal is mainstream adoption OER can unlock enormous benefits for student learning outcomes through personalization For all students to benefit, OER will have to shift from the exception to the default
  10. 10. CONDITIONS ARE RIPE FOR OER IN MAINSTREAM EDUCATION 10 Economic stress Rise of digital technology in schools High cost of higher education High demand for higher education Greater expectations around openness Common Core
  11. 11. 11 How will we know if we’re making progress toward mainstream adoption?
  12. 12. ANALYSIS OF THE U.S. MARKET 12 Market Analysis: K-12 and Higher Education institutions Data sources • Surveys: Harris Interactive, Babson, Hardin • Grantee reports • Field Interviews Worked with Boston Consulting Group
  13. 13. FROM IDEA TO MAINSTREAM: 15-20% Source: Everett Rogers, Diffusion of Innovations, Figure 1-2 (Ch. 1) 13 Rogers Diffusion Curve Market Share (%) ROGERS DIFFUSION CURVE At “green shoots” (15-20% market share), adoption accelerates Time Innovation 1 Innovation 2 Innovation 3 Adoption(%)
  14. 14. 14 OER Positive “green shoots” but still a ways to go before mainstream adoption
  15. 15. OUR PLANS FOR TRACKING PROGRESS 15 Work within a measureable scope; just the U.S. for now Track K-12 and Higher Education markets as separate fields, with some similarities Think about getting to “green shoots,” aiming for the mainstream
  16. 16. FOCUS: SUPPORT THE WHOLE OER LIFE CYCLE 16 EDUCATION IP POLICY PROCUREMENT POLICY SUPPLY CONTENT CREATION CONTENT MAPPING AGGREGATION DEMAND REVIEW & QUALITY CONTROL ADOPTION AWARENESS
  17. 17. K-12 MARKET INDICATORS 17 • Quality (as perceived by teachers)CONTENT CREATION • Discoverability and mapping to standardsCONTENT MAPPING • Aggregation as “off-the-shelf” productsAGGREGATION • Awareness (among teachers)AWARENESS • Use (by teachers and states/districts)ADOPTION • Rated or reviewed by teachersREVIEW & QUALITY CONTROL • Favorable state policy environmentPROCUREMENT POLICY • Clarity around teacher IP ownershipEDUCATION IP POLICY
  18. 18. CONTENT CREATION K-12 DATA SOURCE BCG survey data N= 165 MAIN IDEA % of teachers satisfied with the quality of OER 18 73% are Satisfied or Very Satisfied with OER 20% 53% 22% VERY SATISFIED SATISFIED NEUTRAL NOT SATISFIED 5% “GOOD & BECOMING BETTER.” "THE MATERIALS ARE OK BUT NOT GREAT”
  19. 19. AWARENESS K-12 DATA SOURCE BCG survey data N = 308 MAIN IDEA % of teachers that report they are aware of OER 19 51% of Surveyed Teachers are Aware of OER 19% 32% 21% 28%NEVER HEARD ABOUT NOT KNOW MUCH ABOUT SOMEWHAT AWARE VERY AWARE
  20. 20. ADOPTION K-12 DATA SOURCE BCG survey data N = 377 MAIN IDEA % of teachers that report they use OER 20 56% 10% 33% NOT USI NG OER AS SUPPLEMENTAL RESOURCE AS PRI MARY RESOURCE 43% of K-12 Teachers Use OER as a Resource
  21. 21. K-12 MARKET INDICATORS 21 • Quality (as perceived by teachers)CONTENT CREATION • Discoverability and mapping to standardsCONTENT MAPPING • Aggregation as “off-the-shelf” productsAGGREGATION • Awareness (among teachers)AWARENESS • Use (by teachers and states/districts)ADOPTION • Rated or reviewed by teachersREVIEW & QUALITY CONTROL • Favorable state policy environmentPROCUREMENT POLICY • Clarity around teacher IP ownershipEDUCATION IP POLICY Green shoots?
  22. 22. 22 • Quality (as perceived by faculty & CAOs)CONTENT CREATION • Discoverability of resourcesCONTENT MAPPING • Aggregation as “off-the-shelf” productsAGGREGATION • Awareness (among faculty & CAOs)AWARENESS • Use by faculty; state OER initiativesADOPTION • Rated or reviewed by facultyREVIEW & QUALITY CONTROL HIGHER EDUCATION MARKET INDICATORS
  23. 23. CONTENT CREATION HIGHER ED DATA SOURCE Babson survey data N = 2,512 MAIN IDEA % of Chief Academic Officers (CAOs) that report OER is valuable 57% of Surveyed CAOs Report that OER is Valuable 57% 39% 5%OER IS NOT VALUABLE NEUTRAL OER IS VALUABLE Source: Allen, I.E. and J. Seaman 2012
  24. 24. AGGREGATION HIGHER ED DATA SOURCE grantee reports MAIN IDEA number of textbooks available 24 Solid Progress on Textbooks For 50 Most Popular Classes CURRENTLY AVAILABLE (5) I N-PROGRESS (8)
  25. 25. AWARENESS HIGHER ED DATA SOURCE Babson survey data N = 2,512 MAIN IDEA % of Chief Academic Officers (CAOs) that report they are aware of OER 87% of Surveyed CAOs Are Aware of OER 14% 38% 36% 13%NOT AWARE SOMEWHAT AWARE AWARE VERY AWARE Source: Allen, I.E. and J. Seaman 2012
  26. 26. ADOPTION HIGHER ED DATA SOURCE Sakai survey data MAIN IDEA % of faculty that report they use OER 8% of Surveyed Higher Ed Faculty Use OER 4% 4% 92% HAVE NOT USED USED OER I N MY TEACHI NG PUBLI SHED OER MYSELF Source: Sakai MISI 2010
  27. 27. 28 • Quality (as perceived by faculty & CAOs)CONTENT CREATION • Discoverability of resourcesCONTENT MAPPING • Aggregation as “off-the-shelf” productsAGGREGATION • Awareness (among faculty & CAOs)AWARENESS • Use by faculty; state OER initiativesADOPTION • Rated or reviewed by facultyREVIEW & QUALITY CONTROL HIGHER EDUCATION MARKET INDICATORS Green shoots?
  28. 28. "There needs to be one place to find all the material, sorted by subject and standards.” “I have to fish through content ... it's hard to find anything useful in a timely way.” “There aren't a lot of places that aggregate … things that fit together well.” TRACKING REVEALS KEY CHALLENGES… 29
  29. 29. … AND OPPORTUNITIES 30 Proven Efficacy CCSS Alignment Discoverability Easy to Teach District Suggestion Low Cost Complete Material Offering Coverage of Subjects Wide Adoption Other Trusted Quality 23% 13% 19% 12% 9% 8% 6% 3% 2% 1% 4% K-12 TEACHER SURVEY What, if true, would make you willing to adopt OER? (% of respondents) Source: BCG 2012
  30. 30. OER DASHBOARD: NEXT STEPS 1. CONTINUE TO REFINE METRICS & SOLICIT FEEDBACK FROM OER COMMUNITY 2. SHARE DASHBOARD WITH OER COMMUNITY 3. UPDATE ANNUALLY
  31. 31. THANK YOU! 32

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