20140514 ISIN/TSSG Innovation in a Box Seminar - Case Study My Safe Drive

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How My Safe Drive are collaborating with TSSG in Waterford

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20140514 ISIN/TSSG Innovation in a Box Seminar - Case Study My Safe Drive

  1. 1. ‘Engaging  with  todays  drivers  for     safer  roads  tomorrow’  
  2. 2. Edrive  Group  Company  Overview:   At eDrive Group, we work with a diverse range of clients across the Retail, Marketing, & Fleet Sector. Some of our clients include best known brands across the UK & Ireland.
  3. 3. Partners, Clients & Accreditations
  4. 4. Vehicle  Technology  Environment   •  Increasing  technology  presence  in  Vehicles   •  Tradi4onal  Fleet  Telema4cs  v.  Insurance     •  Gap  in  the  middle   •  Not  just  tracking  –  Camera  &  Mobileye  technology  –  integra4on   •  Compe4ng  technologies  and  devices  –  mul4ple  black  box  providers,  OBDII  –  plug   in,  Smartphone  App  –  Trade  off  accuracy  v.  cost   Opportunity:  
  5. 5. Mass  Market  Opportunity  –  MySafeDrive   •  Driver  Safety  &  Customer  Loyalty  programme  based  around  their  Vehicle   •  Leverage  the  benefits  of  Telema4cs  for  Mul4ple  Purposes   •  Ini4al  launch  driven  by  Insurance   •  Tipping  point  –  Cost  v.  Benefits  &  Technology  maturity   •  Exis4ng  market  par4cipants  focused  on  own  narrow  line  of  business   •  1  Cost,  Many  Revenues   SoluDon:  
  6. 6. ConverDng  opportunity  into  reality   •  TSSG  –  access  to  a  wider  depth  of  IT  resources  and  skill  sets   •  Pro-­‐ac4ve  engagement  Eric  Robson  –  Research  Unit  Manager   •  Ongoing  and  open  engagement   •  Open  evalua4on  of  technology  solu4ons   •  Blue  Sky  thinking   •  Support  from  Enterprise  Ireland   TSSG  Engagement:  
  7. 7. Seeing is believing…
  8. 8. TradiDonal  Insurance  TelemaDcs  Model  
  9. 9. Data  recorded  and  sent  to  ABC  Insurance   Motor Service Industry Informa3on  is  managed  in  mysafedrive  and   reported  back  to  partners   CUSTOMER   •  Approved  Partner   •  Free  Vehicle  Health  Check   •  Schedule  Servicing/Tyre  Change   •  Discounted  Rates   •  Na4onwide  Partner   •  Marke4ng  Support   •  Brand  Awareness   •  Loyalty   •  Branding  Management   •  Regular  Upda4ng  and   Communica4on.   •  Games  and  Compe44ons   •  Customer  engagement   Forecourts Motor Factor Industry Motor Manufacturin g Industry ABC  Insurance  
  10. 10. •  New  business  incenDve   •  AdverDsing  /  branding  RSA   •  Outbound  Campaigns  /  CRM   Possible  OpportuniDes  

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