20140619 Sentiment Analysis_ Dr. Adam Bermingham_Insight


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Insight Centre for Data Analytics is a SFI Research Centre - the biggest of its kind. The centre incorporates research competence from previously established centres (DERI, CLARITY, CLIQUE, 4C, TRIL) and brings together more than 200 researchers to provide a national ICT research platform for Ireland. Researchers across 6 of Ireland's 7 Universities, with specialised competence in Big Data and Data Analytics, research new fundamental techniques and apply innovative solutions to industry challenges.

Insight's vision is to create a healthier, safer, more productive world by empowering a data-driven society to enable better decisions by individuals, communities, business and governments.

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20140619 Sentiment Analysis_ Dr. Adam Bermingham_Insight

  1. 1. Sentiment Analysis Use Cases! Dr. Adam Bermingham, Insight@DCU adam.bermingham@insight-centre.org @adambermingham
  2. 2. Brands, companies, products, public figures…!
  3. 3. …from golfers…
  4. 4. …to politicians…
  5. 5. … to device and automotive manufacturers …!
  6. 6. ... all stand to benefit from having a richer and more real-time understanding of people’s behaviours and attitudes.!
  7. 7. Social media analysis is a new era in market research harnessing the power of real-time big data and state-of-the-art data analytics 1.1 billion users!400M posts day! 40M photos per day!
  8. 8. Sentiment Analysis
  9. 9. Analytics is the discovery and communication of meaningful patterns in data… Analytics is a multi-dimensional discipline. There is extensive use of mathematics and statistics, the use of descriptive techniques and predictive models to gain valuable knowledge from data - data analysis. The insights from data are used to recommend action or to guide decision making rooted in business context. http://en.wikipedia.org/wiki/Analytics
  10. 10. Sentiment Analysis can be used to automatically detects emotions, speculations, evaluations and opinions in the content that people write. This means that beyond simple clicks or likes, we can probe qualitatively into people’s thoughts, motivations and opinions at quantitative scale.
  11. 11. Use case: Real-time Political Analysis Data-driven media and journalism PR management for political figures and parties
  12. 12. Use case: Second Screen Analytics #xfactor2010 #GE11
  13. 13. Use case: Financial Analysis Intelligent tools for aiding decision-making for financial traders and analysts
  14. 14. Use Case: Radicalisation Detection Sentiment analysis with social network analysis and automaticdemographic profiling
  15. 15. Use cases: Marketing and Advertising FMCG Services Automotive Software Airlines (etc) Research & Planning Competitor Analysis Campaign Evaluation PR Intelligence RoI Sentiment+SMA
  16. 16. Dr. Adam Bermingham, Insight@DCU adam.bermingham@insight-centre.org @adambermingham