20120712 Salesforce Agility Social Mobile and Open, Gavin Guinane


Published on

Gavin Guinane Platform Architect of Salesforce.com's presentation on Agility. Social, mobile and open

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

20120712 Salesforce Agility Social Mobile and Open, Gavin Guinane

  1. 1. Social, Mobile and Open Gavin Guinane Platform Architect salesforce.com inc. Agility
  2. 2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report and on our Form 10-Q for the most recent fiscal quarter: these documents and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor In Other Words: Everything That You See Here is Real
  3. 3. Cloud Platforms Are Driving Innovation
  4. 4. The Social Divide – Customers and Companies What about Your Company? Your customers and employees are social.
  5. 5. The Market s Map Is Drawn By Social Connections (Arcs Represent Number • Distance of Facebook Friend Links) Pop quiz: where is Beijing?
  6. 6. Social ≠ Distracted §  Social is a set of behaviors –  Aware of context –  Shaped by interests –  Driven by events §  All Force.com applications are socially enabled by Chatter –  Old apps added new behaviors –  Social behaviors pervasive, not isolated in social silo –  Automation → scalability
  7. 7. §  Collaborative process creation & maintenance §  Best practice sharing §  Integration with feeds and other social channels §  Social process monitoring Steve Wood. Great – I can help with the case escalation by linking in the Apple Escalation Process. New process created: iPad Tier 1 Support Process (Goals: Run time, 5 min) Andrew Leigh. I need to create a new customer service process for the iPad, can you guys help? Varadarajan Rajaram. Yes, I know this product well – there are a bunch of solutions I can build into this process. Because social is a model, not an app
  8. 8. Products Become Participants §  Instant updates, not limited by human speed or attention §  Effective integration of hardware speed & human judgment §  The next new application opportunity public String CloudThoughts{ get; set;} Mike Leach, www.embracingthecloud.com
  9. 9. Real-Time, Automated Upgrades 37 Major Releases Every Customization & Integration Automatically Upgraded Always have the Latest Innovations & Technology Painless, No Hassle Upgrades Salesforce.com Delivering Continuous Innovation
  10. 10. Cloud Objections Are Being Addressed §  Security: American Bankers Association blog says an enterprise should verify that any outsourcing partner meets its standards. However, once verified, a cloud partner can actually provide greater security. §  Availability: –  Salesforce.com now routinely exceeding 700M transactions/day –  Recent reporting periods have achieved as high as 100% of planned availability §  Compliance: United States National Institute of Standards and Technology says cloud-resident data can be more available, faster to restore, and more reliable… [and] less of a risk than having data dispersed on portable computers or removable media.
  11. 11. Cloud Upsides Are Now Overwhelming §  Innovation: –  Old: When Windows XP was 10 years old, it ran almost half of the world s PCs –  New: In time between Win 7 and SP1, Force.com had six upgrades §  Collaboration: –  Organizations adopting Chatter routinely see 30%+ reduction of email –  When people are given a choice, they choose the social model §  Competitive Advantage: McKinsey Global Institute finds that –  fully networked enterprises…[use] collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization s reach to customers, partners, and suppliers –  [they] are not only more likely to be…gaining market share, but also to use management practices that lead to higher margins [compared to] companies using the Web in more limited ways.
  12. 12. §  Cloud only hints at what you don t need to do –  Social describes what your workers and customers want –  Mobile describes what they need –  Open describes the freedom to do it the way that works for them §  Cost reduction is not the path to leadership –  Cloud models make it easier to match IT costs against business tasks –  Superior ROI, and compelling improvement in time-to-market, change the terms of debate surrounding IT investments and resources §  The job of the IT professional is changing –  Integrator of services, rather than buyer and operator of technologies –  Instigator and manager of innovative tools and processes –  Enabler and custodian of relationships and insights In Conclusion
  13. 13. Gavin Guinane Platform Architect gguinane@salesforce.com Q&A?
  14. 14. Facebook, Twitter, and Chatter notifications Users receive alarms and alerts Enables rapid response Reduces system downtime Network congestion in Asia. Enterasys Devices Are Now Social