20120612 How a Fluid Business Model Thrives when Industries Intersect, Kieran Daly

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How a fluid business model thrives when industries intersect, Kieran Daly,

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20120612 How a Fluid Business Model Thrives when Industries Intersect, Kieran Daly

  1. 1. How a fluid business model thrives when industries intersect. Convergence Ireland - The Intersection of Healthcare and Information Technology
  2. 2. Who we are and what we do • HQ in Dublin with R&D / Sales office in Boston • Clients in over 50 countries • For R&D markets we provide a hardware platform which delivers raw data that allows academics and clinicians to concentrate on developing clinical understanding and turning the data into information • For OEM markets we provide a proven sensing solution that underpins new connected health offerings
  3. 3. The Shimmer Platform
  4. 4. Serving Research & Commercial Markets • Revenue currently split 50/50 OEM/Research and will be 80/20 by year end • Upwards of 150 academic papers published that use / are based on Shimmer • Difficult to be strategic about research markets but helped to point us in the direction of what could be commercial • Took two years to get on OEM radar in any meaningful way
  5. 5. Commercial Opportunities • It’s not a technology problem – what's the app? • Lots of investment, all the major players involved but a distinct absence of success • Niche areas emerged as ready to go (may still be in the 10’s of million Euro range) • Our focus is on kinematics – we see significant and immediate opportunity in rehab and early diagnostic applications • Turn qualitative into quantitative – more patient care not less
  6. 6. The future is not what it used to be • Must move away from “mainframe” healthcare to more distributed model • Mindset shift in how healthcare is delivered - Focus on health care as opposed to sick care • “Bottom up” innovation • Healthcare becomes a consumer market • Non-traditional entrants will cause significant disruption
  7. 7. Headphones or medical device?
  8. 8. Thank you http://www.youtube.com/user/ShimmerResearch www.shimmer-research.com

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