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ISC Marketing Company Credentials


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ISC Marketing Company Credentials - 2012 - Integrated Marketing Agency with full services from PR, Media Booking, Event, Brand Strategy, Brand Activation, Digital Marketing

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ISC Marketing Company Credentials

  1. 1. THE MISSION Creative IdeasBe your PROFESSIONALPROVIDER of consulting Ourand marketing services Efforts Great Business
  4. 4. PLANNING PROCESS Market Review Target AnalysisClient Brief Competitive Analysis Consumer behaviour IntegratedCommunication Category insights Consumer insightsstrategyBrand idea Consumer Proposition Strategic Link
  5. 5. Brand Strategy BuildingIncluding: Corporation identity profile (CIP) design Marketing strategy building Public Relation (PR) & Media Booking Advertising & promotion planning
  6. 6. Brand Strategy BuildingCorporation identity profile (CIP) design
  7. 7. Case Study: Miller beer
  8. 8. Case Study: Zorok beer
  9. 9. Case Study: DHL
  10. 10. Case Study: L’Ovite
  11. 11. Case Study: PR
  14. 14. Event ManagementIncluding both internal and external events: Product launch and training Dealer conference/seminar Public activations Opening/company day ceremoniesBesides, we also offer promotion support services: promoter, sampling…
  15. 15. New DOVE launch in 4 citiesEvent Management: Product Training
  16. 16. LG HEALTH PLUS LAUNCHINGEvent Management: Product Launching
  17. 17. Luxgen CEO CarEvent Management: Product Launching
  18. 18. Mango A/W Fashion showEvent Management: Fashion Show
  19. 19. Turkish Airlines Gala DinnerEvent Management: Music Show
  20. 20. BAT Analyst MeetingEvent Management: MICE Conference
  21. 21. Shell Roadshow & MPU SHELL ADVANCE HCM – HanoiEvent Management: Roadshow & MPU
  22. 22. BAILEYS - ON TRADEEvent Management: Public Activation
  23. 23. Calisto Press ConferenceEvent Management: Press Conference
  24. 24. KodakEvent Management: Press Conference
  25. 25. AFF Cup – Youth House of CultureEvent Management: Sport Event
  26. 26. Tiger Street FootballEvent Management: Sport Event
  27. 27. Event Production & Equipment Tent & Tables & Chairs Gates Grand Stand Booth Printing & Construction Sound & Light & Visual SystemEvent Production & Equipments
  28. 28. Event DesignEvent Production & Equipments
  29. 29. Event Human Resource MC Quynh Huong MC Thuy Van MC Thuy Linh Show Director Pham Hoang Nam Ca si Dan TruongEvent Human Resource: Artists Ca si Cam Ly
  30. 30. Event Human Resource Human Statue Sand Drawing Magic Show Dance GroupEvent Human Resource: Artists
  31. 31. Event Human ResourceEvent Human Resource: PGs & Models
  32. 32. SYSTEM DEVELOPMENT We develop digital systems for your marketing solutionWEB DEVELOPMENT• Web Design, Flash, eCommerce, CRM , Forum…• Online Systems for Marketing Campaign, e.g.• Online Catalog, Digital Brochure, Interactive Flyer…MOBILE APPLICATION DEVELOPMENT• Mobile Games, Coupon Distributor, Mobile Tagging..INTERACTIVE ADVERTISING• Flash Games, Interactive Banner, Rich Media…
  33. 33. DIGITAL MARKETING TOOLS We are real partner in Digital marketingONLINE MEDIA PLANNING & BOOKING• Web Banner, In-text Ads, Rich Media,• Flash Games, Ad-Network…EMAIL & MOBILE MARKETING• Use Email & SMS to activate & convert, or retain your valuable customers with very low costSEM (SEARCH ENGINE MARKETING)• Drive traffic to your website from Search Engines like Google, Yahoo, Bing …via SEM or Search Engine Optimization (SEO)ONLINE SEEDING• Marketing on Web 2.0 Techniques, Blog, Forum, Social Network… by seeding the PR contents, audios, videos on these communities and initiate viral marketing
  34. 34. DIGITAL BROCHUREALL-IN-ONE digital brochure realestate companies for theirluxury real estate projects to goonline 24/7 on Internet andMobile (3G)Watch full demo version atYouTube: Digital Brochure
  36. 36. VIRTUAL VIDEOVirtual Tour allows an excitingvirtual reality introduction for realestate project even when theconstruction has not started yet.This is a new experiement forcustomers that facilitates sales!!!Watch full demo version atYouTube: Virtual Tour Video
  37. 37. SOCIAL MEDIA MARKETING DEMO Share of voice then Share of life
  38. 38. INTERACTIVE ADVERTISINGInteractive advertising attractsaudience with Rich Media effects, Flash games, Mobile games or Interactive banners.
  39. 39. EMAIL MARKETING DEMO Client: EVN Land Job: Email marketing Sent: 12.000 Open rate: 13.7%
  40. 40. MOBILE MARKETING DEMOFrom: L’OVITEDep, nang dong & thu nhapcao la dieu ban dang ap u? Dedat duoc uoc mo do, hay thamdu trien lam Lovite Paris - duocto chuc ngay 2/4 tai KSStarcity. L/h 156 Phan XichLong, PN-35171418 nhan thumoi
  41. 41. CAMPAIGN DEMO Client: SABMiller Website: Job: Digital campaign
  42. 42. CAMPAIGN DEMO Client: PNJ Website: Job: Digital campaign
  43. 43. CAMPAIGN DEMO Client: Nestle - CafeViet Concept: Masculine in danger Job: Digital campaign
  44. 44. CAMPAIGN DEMO Client: L’Ovite Website: Job: Digital campaign
  45. 45. CAMPAIGN DEMO Client: Bia Zorok Website: Job: Activation campaign
  46. 46. Campaign Demo Client: Bia Sài Gòn Campaign: Tôi Yêu Bia Sài Gòn Job: Check-in Social Network + Full Digital Campaign + Facebook activities
  47. 47. FACEBOOK APP DEMO Client: Dell Malaysia Website: Facebook Job: Digital campaign
  48. 48. Our Clients
  49. 49. Our Clients
  50. 50. Human Resource Nguyen Cao Tung (Mr)• BS in Computer Science, MBA of Maastricht School of Management (Netherlands). Working experiences in Vietnam and U.S.A• Expert in executive managing, project management, sales and business development, event, brand strategy, digital marketing for 12-year experience.• Brands in charge: SABMiller Vietnam (Zorok & Miller & Gambrinus beer), PNJ, L’OVITE, Dell, Intel, Mega We Care, Nestle, Kodak, Dell,Turkish Airlines…• He’s teaching Marketing & Advertising & Business Management & Internet Marketing at EQVN, PACE, KENT…
  51. 51. Human Resource Le Phi Phung (Ms)• She has over 15 years of experience in the Marketing & Advertising industry, used to be Account Manager of Bates Worldwide, BBDO, Impact advertising and as the Head of the PR-Event Dept of GoldSun group.• Brands in charge: Heineiken, BAT Cigarette, J&B spirit, M&M’s Chocolates, ICI Dulux Paints, DeBon Shampoo, Oishi Snack Food, NinoMax, Vietravel and key products of Unilever including Sunsilk, Dove, Clear, Omo, Knorr…
  52. 52. Human Resource Pham Hong Lan (Ms)• Over 15 years living in Advertising & Marketing industry. Used to be the Marketing and Communication Manager for PricewaterhouseCoopers for Indochina and as the Head of Thompson Promo - the BTL department of J Walter Thompson.• Brand in charge: Sunsilk, Hazeline, Knorr, Lipton tea, Listerine, Ford, Shell, Johnnie Walker and Jack Daniels whiskies, Chocopie, Konica, Marborro…
  53. 53. THANK YOUAdd : 2nd Floor, 240 Vo Van Tan st, Ward 5, District 3, HCMC, VietnamTel: +84.8.908203242Email: