What is a Podcast?
A podcast is a series of audio or
video files in a downloadable
library similar to episodes of a TV or
radio show, that can be accessed
via a mobile device.
You can think about a podcast as
an audio version of a press release
or blog post.
Episode are generally
chronological and can be
downloaded and listened to
Podcast Benefits for IR
Mobile access! Investors and analysts are spending more
time on their phones so it’s crucial to provide them
access to your content on-the-go.
Some people find audio preferable to reading a press
release or pdf.
Very few companies are taking advantage of this
medium, so you’ll be highly visible now.
It’s best to start with the basics like re-purposing press
releases and earnings calls into podcasts. Podcasts
don’t need to contain material information.
The next step is to create chapters within your podcasts
for easy navigation.
Additionally, create an audio FAQ based on feedback
from your stakeholders.
How are Podcasts Used?
Analysts and investors are using podcasts to listen to
earnings calls on-the-go. With many companies to keep
track of, analysts download as many as a dozen
podcasts and listen while driving, on public transport, or
Is There Actually Analyst Demand?
Yes! Podcasts were the most requests tool by analysts at
the 2013 NIRI Southwest Regional Conference.
Analysts want mobile content and creating a podcast
means they can get your information anywhere.
Below is a sample of some of the companies taking
advantage of podcasting. There are also a few apps
that have realized IR podcasts are valuable. EarningsCast
is worth checking out.
Interested in a Podcast?
IR Smartt has a simple pricing scheme to quickly get
your podcast up and running without any effort on
your side. We’ll do it all.
We will setup your podcast, then take your earnings
calls and press releases and turn then into audio files.
We’ll also provide monthly reporting.
Want More? Contact Us
Visit our website @ Social Media for Investor Relations
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