How should your Investor Relations optimize your Press Releases so that they're easy to share through Social Media? Our team at IR Smartt takes a look at a few simple ways to Socially-optimize your PR.
Why Share Your PR in Social Media? SEO benefits via inbound links Opportunity for others to re-share Enhance Social Media content Inform stakeholders on their terms Create real-time visibility Eliminate Newswire costs
Consider Sharing BEFORE Sharing Most Press Releases are written without considering where they’ll be published Social Shares that include Meta Data can generate up to 70% great engagement than those that don’t LinkedIn, Google+ and Facebook provide the ability to share using Meta Data Consider sharing before publishing!
Why Press Release Titles Are Important They’re front-of-mind for Social Media followers They’re front-of-algorithm for Search Engines Use of company names in titles improves brand recognition PR is picked up by blog search based on the Press Release title
E.g. Perfect Social Press Release Title Is less than 50 characters long Allows Social Media users to “Quote” it
Why Meta Descriptions Are Important More keywords for Search Engines Google+, Facebook and LinkedIn all use them to create post excerpts Excerpts provide immediate recognition for Social Media followers of your content They become highly-visible in RSS feeds
E.g. The Perfect Meta Description Keep them less than 140 characters That’s the same length as a standard Tweet Answers a potential question from a stakeholder
Why Thumbnails Are Important Social Media posts with thumbnail images generate up to 70% greater interaction That’s not enough? Adding multimedia with relevant keywords is hugely beneficial for SEO Images from media galleries often rank in search results
E.g. The Perfect Thumbnail Relates to the Press Release Adds information about the project or company Is vibrant and eye-catching! Is NOT just the company logo Encourages the stakeholder to seek more information
More Information? To read the full blog visit: irsmartt.com/2012-Best-Practice Or for more information about IR Smartt and our Social Media strategies for the Investor Relations industry, please contact us on: Website: irsmartt.com/contact Email: email@example.com