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NEW COMMUNICATION TECHNOLOGY

How does the modern IRO reach their
audience of investors?
Who is IR Smartt?

A Social Media strategy firm. We specialize

in Social Media for Investor Relations.
New Communication Technologies

Allow IROs to reach a wider audience, faster
and more efficiently than ever before.
Not Without Concern

IROs have various concerns when it comes to
employing a NCT for Investor Relations.
#1 - Lack of Demand

There is a perceived lack of demand for
receiving Financial Information via NCT
#2 – Institutional > Retail

NCT are primarily for communicating
with retail shareholders
#3 - No Requests for Data

Nobody is asking IROs to start
using NCT for Investor Relations
#4 - Maintenance Cost

Maintaining NCT is too expensive
#5 - Time

Building & Maintaining NCT will
eat up too much time for IROs
#6 – Giving too much Information

NCT poses a risk that too much
company info will be ‘out there’
Where do these come from?
 1998 Report –

NIRI Survey on corporate
disclosure policy

 1999 Report -

Presentation of fi...
NIRI’s 2013 Survey
 Lack of Investor Demand
 Management does not see value
 Lack of Resources
 Can’t control the messa...
We’ve Been Here Before…

Which way will your company go?
What Can You Do Today?
 Have a Social Media Policy
 Do an Online Branding Evaluation
 Assess your Industry, Peers and C...
More from IR Smartt?
 Visit our website @ Social Media for Investor Relations
 Checkout more powerpoints @ slideshare.ne...
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New Communication Technology in Investor Relations

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What are the 6 major objections that Investor Relations Officers (IROs) have to the use of new communication technology in their Investor Relations programs?

The results may surprise you...then again maybe not. The objections listed in a survey in 2013 on the use of Social Media echo the same objections that IROs had to the use of corporate websites back in 1998.

What a shocker.

Published in: Economy & Finance, Business
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New Communication Technology in Investor Relations

  1. 1. NEW COMMUNICATION TECHNOLOGY How does the modern IRO reach their audience of investors?
  2. 2. Who is IR Smartt? A Social Media strategy firm. We specialize in Social Media for Investor Relations.
  3. 3. New Communication Technologies Allow IROs to reach a wider audience, faster and more efficiently than ever before.
  4. 4. Not Without Concern IROs have various concerns when it comes to employing a NCT for Investor Relations.
  5. 5. #1 - Lack of Demand There is a perceived lack of demand for receiving Financial Information via NCT
  6. 6. #2 – Institutional > Retail NCT are primarily for communicating with retail shareholders
  7. 7. #3 - No Requests for Data Nobody is asking IROs to start using NCT for Investor Relations
  8. 8. #4 - Maintenance Cost Maintaining NCT is too expensive
  9. 9. #5 - Time Building & Maintaining NCT will eat up too much time for IROs
  10. 10. #6 – Giving too much Information NCT poses a risk that too much company info will be ‘out there’
  11. 11. Where do these come from?  1998 Report – NIRI Survey on corporate disclosure policy  1999 Report - Presentation of financial information on corporate websites
  12. 12. NIRI’s 2013 Survey  Lack of Investor Demand  Management does not see value  Lack of Resources  Can’t control the message  Don’t understand it  Company policy excludes its use Social Media Use in Investor Relations – 2013 Survey Results
  13. 13. We’ve Been Here Before… Which way will your company go?
  14. 14. What Can You Do Today?  Have a Social Media Policy  Do an Online Branding Evaluation  Assess your Industry, Peers and Competitors  Don’t think you need to say anything  If you do say something file an 8-K first
  15. 15. More from IR Smartt?  Visit our website @ Social Media for Investor Relations  Checkout more powerpoints @ slideshare.net/IRSmartt  Contact Us On:  Email: get@irsmartt.com  Phone: +1.512.487.7990  Fax: +1.512.681.9498

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