How Video Can Help Tell Your Investment Story

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Taken from a great blog post by Q4 Web Systems, this slideshow demonstrates how a public company can tell its investment story through video. We've included several best practice examples of other public firms that have used video in their IR strategies.

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How Video Can Help Tell Your Investment Story

  1. 1. How Video Can Help TellYour Investment Story
  2. 2. How Does Video Help? Video can be an effective way to communicate why and how management is investing in projects In mining projects, videos show how capital assets have been deployed – drilling rigs and roads created, for example – and demonstrate use of capital assets Allowing management to talk about the long-term potential: yields, proven and likely reserves, etc.
  3. 3. Video Uptake Uptake of Social Media sites (like Vimeo, Youtube and Slideshare) is significantly less than that of Social Networking sites like Twitter, Facebook and LinkedIn Slideshare has been the readily used by Investor Relations departments Social Media sites have tangible metrics measuring content views Investor Relations leads can be generated through multimedia
  4. 4. Segmenting Lists Many companies using YouTube for IR create separate playlists for customers and investors, and then link to the IR videos from the IR page of their corporate website
  5. 5. Reporting Acquisitions There are two components to a successful merger – strategy and execution Video is a good way to explain both The most common way to articulate the expected benefit of a new merger is having the CEO (along with the CFO) speak directly to a camera or interviewer. Video can also demonstrate effective post-merger execution through testimonials from satisfied customers,
  6. 6. Best Practice Examples
  7. 7. #1 - Xerox Xerox used YouTube to effectively communicate their acquisition of Affiliated Computer Systems in 2010. In a video uploaded on February 8, CEO Ursula Burns explains how she envisions the merger adding shareholder value http://youtu.be/N8KNcBflcKM A video uploaded 364 days later details the progress made. - http://youtu.be/LDYkjfM3nLM
  8. 8. #1 - Xerox
  9. 9. #2 – Agnico-Eagle Agnico-Eagle makes extensive use of Investor Relations videos on Vimeo http://vimeo.com/user2244838/videos They create videos of Annual General Meetings, quarterly and key projects 3-D model videos of ore deposits show how computer- generated visuals can effectively communicate complex issues to investors.
  10. 10. #2 – Agnico-Eagle
  11. 11. #3 – Advanced Micro Devices In a video made on “Financial Analyst Day 2010” AMD adds the voices of their key marketing, sales and technical people to their CFOs report. http://youtu.be/-SoOcrjzAw8 This is an effective and succinct way to move IR videos “beyond the numbers”, communicating strategy and execution.
  12. 12. #3 – Advanced Micro Devices
  13. 13. #4 - AGCO AGCO provides a complete and thorough corporate overview in their “About AGCO” playlist http://www.youtube.com/user/agcocorp They have videos about their corporate vision, history, global presence, brands, and key divisions. In addition, the Investor Relations page on their corporate website links to the videos, making it very easy for investors to find and cross-reference video information
  14. 14. #4 - AGCO
  15. 15. Conclusion To read the full blog visit: q4blog.com Or for more information about IR Smartt and our Social Media strategies for the Investor Relations industry, please contact us on: Website: irsmartt.com/contact Email: get@irsmartt.com

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