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How Social Media Drives Corporate Website SEO

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Some interesting data has come to light which suggests that a public company can see many important SEO benefits, including the creation of inbound links, based solely on its activity in Social Media.

In particular, our data shows that Facebook, Google+, Tumblr, Pinterest and Disqus can be vitally beneficial in any corporate SEO strategy.

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How Social Media Drives Corporate Website SEO

  1. 1. How Social Media DrivesCorporate Website SEO
  2. 2. What Is SEO? How your company appears in Natural Search results when someone searches “your company”. Other keyword terms that your company might appear for include:  what you do (e.g. mining, data centers…)  where you do it (e.g. where you’re based and operate)  who you employ (e.g. executives and management) Often overlooked by public companies, to their detriment.
  3. 3. Why Is SEO Important? Visibility in major Search Engines is the basis for your online reputation. SEO is about more than just your website. The first 3 results in a Google search for “your company” are the most important. Multimedia (videos, slideshows and image galleries) are becoming crucial for search branding. Google+ is starting to affect search results dramatically.
  4. 4. Facebook For SEO Google is both crawling pages and indexing links from Facebook.com. Our own corporate website has a few dozen inbound links from Facebook. These links have come almost exclusively from the IR Smartt Facebook page by posting blog items. It’s interesting to note that this effort yields inbound links from Facebook.com as well as Social conversion traffic.
  5. 5. E.g. Links From Facebook
  6. 6. Google+ For SEO Google+ pages are being crawled and links indexed. Our company website has around 50 inbound links from plus.google.com. This came as less of a surprise since it would make sense that the Google algorithm would include Google+ But even so, its another demonstration of how Social Media activity is driving indexed link generation.
  7. 7. E.g. Links From Google+
  8. 8. Tumblr For SEO We decided to test which other Social Media profiles could drive inbound links to our website. Tumblr is definitely a useful tool for for generating cheap backlinks to internal pages of a website. The good thing about Tumblr is that is takes very little time to create and publish a blog post. Just copy and paste your website content or Press Release, include the source URL and hit post. Done!
  9. 9. E.g. Links From Tumblr
  10. 10. Pinterest For SEO Pinterest isn’t really an Investor Relations tool. But using it for SEO purposes can be very fruitful. Pins are indexed based on the number of re-shares they receive, but all pins have outbound links. Pinning is fast, creates branding opportunities and can potentially create hundreds of links in seconds. All of this can be done with a simple browser plugin that can be used when viewing your corporate website.
  11. 11. E.g. Links From Pinterest
  12. 12. Blog Commenting For SEO Commenting on blogs took a bit of a hit as an SEO strategy the last couple of years. But considering that youre probably reading dozens of online articles every day, commenting on blogs is an easy way to create both indexed and non-indexed links A few comments on choice blogs can leave you with dozens and dozens of inbound links. This process can also feed your Twitter and Facebook accounts with fresh, original content.
  13. 13. E.g. Links From Blog Comments
  14. 14. Why Does This Matter? Its generally assumed that Social Medias only major SEO benefit is the creation of non-indexed inbound links and domain trust. Our data suggests that Social Media interaction can generate dozens of indexed inbound links to your website. Every link we’ve shown here is from a Social Media profile that IR Smartt owns and manages. That means no reliance on SEO companies.
  15. 15. More Info? To read the full blog visit: irsmartt.com/social-seo Or for more information about IR Smartt and our Social Media strategies for the Investor Relations industry, please contact us on: Website: irsmartt.com/contact Email: get@irsmartt.com

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