Google Places and Investor Relations
Google Places is incredibly underutilized and has many
excellent applications for investor relations.
From branded search results to company reviews, we’ve
come up with the most effective ways for your company
to take advantage of Google Places.
Creating or Claiming Your Company’s Places Listing
Visit places.google.com and choose “Get Started.” Google will
search for your business if it already exists and allow you to
claim it, or if they don’t have your business, you can create it.
The forms includes fields for both images and YouTube videos.
Be sure to add these! It will make you more likely to show up in
searches and be clicked on.
Getting Your Google Places Postcard
With good reason, your places listing won’t publish right
away; Google will send a postcard with a pin number to
your address to prove you are real. This usually arrives in 2
weeks. Follow the directions to have your listing go live.
Adding the Google Place to Your Website
Google gives you the ability to embed your places listing on
your website, which gives more info than just an address and is
great for the user.
To do this, visit your places listing and click the link below the
search bar. A pop-up will appear with an embed code which
be copied and pasted into your website contact page. You
can customize it as well.
How Places and Google+ Currently Operate
Google+Local is an interesting move by Google to combine Maps,
Google+, and Places reivews into one platform. This is a work in
progress but it may turn out like Facebook where your page and place
listing is combined into one profile, but for now, you’re stuck managing
Reviews Drive Search Results
Reviews aren’t used widely in the Investor Relations industry yet, but will
become more common. Google Places listings with reviews will appear
higher in search results.
As you can see, Goldcorp has the first result and is the only mining
company here with a review. Reviews from management, IR, or
shareholders can be the reason you show up as #1 or not at all.
Want More? Contact Us
Visit our website @ Social Media for Investor Relations
Checkout more powerpoints @ slideshare.net/IRSmartt
Contact Us On: