Digital Media Kits for Financial Bloggers
How does the modern IRO reach their
audience of investors?
What is a Digital Media Kit?
A digital media kit is a collection of
company approved materials that are
provided to content creators for use in
their own website and print content.
There materials include things like a
transparent company logo, images from
a project, headshots, and corporate
Kits can be found in different places;
many companies host them in a section
of their website or link to them from a
Why Supply Digital Media Kits?
To adhere to SEC
guidelines, company news
should be put out through
a wire-service. Your
release is likely to be
blogged about and republishes in dozens of
Allow IROs to reach a wider audience, faster and
By providing a digital
media kit, a company can
more efficiently than ever
be proactive about its
exposure and control its
brand amongst content
beforeTwitter Press Kit.
Attached to a Press Release
The latest company news is certainly relevant to bloggers
and journalists, so it’s preferable to have a download link
in the release along with your website.
Placing a link to the materials at the bottom of the
release will ensure they can be downloaded directly
wherever the release is re-published.
By providing bloggers with high-res images, watermarked
where appropriate, you’ll all but guarantee that your
branding is solid in all re-publishes materials.
Image packages should include:
At least 4 images
2 different logos
1 transparent background logo
Watermarked project images
Embedded meta data (title, alt
text, and description)
Fewer bloggers will download and republish
videos, however sites like Vimeo and Viddler easily allow
them to embed your video straight into web pages.
Make corporate videos pop by:
Creating a unique thumbnail
Uploading to a social media site
Removing advertising (Vimeo Plus)
Embedding a press release
Presentations are a great way to re-package a press
release into a vibrant presentation with location, project
information, photos, and major data points.
Slideshare, Issuu and Scribd all have paid versions to
capture leads from presentations in order to measure
Be a summary of your press release
Highlight major data points
Capture IR leads
Create backlinks to your website
Other Info to Consider Including
A company overview. Succinctly explaining to the reader exactly what you
do, how you got where you are, and how you plan to achieve future goals.
Executive bios. People want to do business with other people – not a faceless
company. Provide biographical assets like photos, videos, and audio clips.
FAQ sheet. What sets your company apart from the competition? This can be in
a FAQ format.
Analyst coverage. Show people your buzz by including digital copies of your
Contact information. Remember to provide a way for people to contact you like
your Twitter handle, Facebook page, and YouTube channel.
More from IR Smartt?
Visit our website @ Social Media for Investor Relations
Checkout more powerpoints @ slideshare.net/IRSmartt
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