Digital Engagement Study - Investors and Influencers

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FTI Consulting, Inc. (NYSE: FCN), the global, business advisory firm dedicated to helping organizations protect and enhance their enterprise value, today announced the full results of the firm's Digital Engagement Study, which evaluates the digital and social media practices of institutional investors and financial and business media professionals. Conducted by the firm's Strategic Communications segment, the research findings emphasize the need for companies' investor relations (IR) and corporate communications functions to operate under a unified digital strategy and the importance of leveraging online influencers as a means to amplify company messages via social media platforms.

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Digital Engagement Study - Investors and Influencers

  1. 1. Digital Engagement Study: Investors and Influencers Call for a Unified Digital Communications Strategy The Digital Information Gap Takeaway #1 An organization's ability to 88 % 50% of media narrowcast its communications 41 % of investors is gone, and it is not coming 13% of media back. of investors agree or strongly agree that are able to locate relevant breaking news via social media corporate information online. is useful. Corporate-Owned Platforms 92% 50% of media Participate in webcast 89% 50% Post question on Facebook or Twitter of investors turn to corporate-owned platforms (e.g., newsrooms, IR Media find both webcasts and posing websites) when evaluating a company. questions on social media channels as valuable resources. Social Engagement: Media vs. Investors 51% of media 16% of media 16% of investors 5% of investors Media looks to social media channels for corporate Digital engagement is viewed as three times information three times more than investors. more valuable by media than investors. Takeaway #2 Third-Party Influencers Key stakeholder groups value COMPANY GENERATED 14 % use value 6% 2X 1X 14% of investors access company-generated content directly on social media, and only 6% find that content valuable. use value 10% longer solely want traditional means of communications. media to connect with these content is deemed twice 40% companies; however they no Companies must use emerging Third-party social THIRD PARTY direct interaction from stakeholders in new and meaningful ways. as valuable as company-generated social content by investors. 40% of those same investors seek social content from third-party influencers, and 10% find such information valuable. Traditional and Digital Communications Takeaway #3 78 Organizations must remain % vigilant in executing both traditional and digital communications under a unified, corporate approach to of media find rich content types (e.g., videos, infographics, blog posts) somewhat or very useful. Press release Press release +10 % Media +18% resonate with its full network of stakeholders. Although both audiences still deem traditional formats like press releases valuable, investors (vs. media) find these more credible than rich content vehicles. Investors For more information, visit: http://fticonsulting.com/digitalstudy. View Report About Us Follow Us ............................................................................................................................................................................................................................................... Contact Us: Elizabeth Saunders Americas Chairman, Strategic Communications elizabeth.saunders@fticonsulting.com +1-312-553-6737 Bob Knott Senior Managing Director, Corporate Communications bob.knott@fticonsulting.com +1-202-312-9100 Mitzi Emrich Managing Director, Digital & Social Engagement mitzi.emrich@fticonsulting.com +1-202-346-8883 ............................................................................................................................................................................................................................................... Research Methodology: The Strategic Communications segment at FTI Consulting conducted an online survey among institutional investors, and financial and business media professionals between Oct. 3 and Oct. 24, 2013. The survey sample consisted of 201 global institutional investors (e.g., analysts, portfolio managers) and 41 global, financial and business media professionals (e.g., bloggers, editors, reporters).

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