India Social Summit 2012Making sense of twitter conversationsApril 10, 2012This document provides a quantitative analysis ...
Contents                  # How much buzz was created by India Social Summit 2012 on Twitter?                  # What them...
How much buzz was created by India Social Summit 2012 on Twitter?                                                         ...
What themes were touched upon in twitter conversations?  Themes Emerging From Tweets     All Tweets                       ...
Were the conversations different on different days?  Themes Emerging From Tweets - Date Wise     Apr 01                   ...
Who were the most active authors on twitter?  Most Active Authors- #IndiaSocial12   Volume of tweets            IndiaSocia...
Which leading influencers participated in twitter conversations?  Most Active Influencers- #IndiaSocial12   Sr. No. Authors...
Which Twitter handles were mentioned the most?  Twitter Handles With Maximum Mentions- #IndiaSocial12   Volume of tweets  ...
Which links were shared in the conversations?  Most Shared Links- #IndiaSocial12        Sr. No.     Top Tweeted Links     ...
Web: www.impactmeasurement.co.in                                            To see which companies and which leaders are  ...
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Analysis of Twitter conversations around #IndiaSocial12

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This document provides a quantitative analysis of twitter conversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5, 2012. Please feel free to share this document.

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Analysis of Twitter conversations around #IndiaSocial12

  1. 1. India Social Summit 2012Making sense of twitter conversationsApril 10, 2012This document provides a quantitative analysis of twitterconversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5,2012. Please feel free to share this document.www.impactmeasurement.co.in
  2. 2. Contents # How much buzz was created by India Social Summit 2012 on Twitter? # What themes were touched upon? # Were the conversations different on different days? # Who were the most active authors on twitter? # Which leading influencers participated in twitter conversations? # Which Twitter handles were mentioned the most? # Which links were shared in the conversations?IndiaSocial12 : Twitter Analysis … helping you make sense of news
  3. 3. How much buzz was created by India Social Summit 2012 on Twitter? Total Tweets- #IndiaSocial12 Volume of tweets Original The India Social Summit 2012, held in New Delhi from Apr 2 - Re-tweet 4, 2012, generated a fair amount of buzz and the 100 % = 2731 hash tag #indiasocial12 was trending on Twitter. An analysis of Twitter conversations around “India Social 39% Summit 2012 / #indiasocial12” from April 1, 2012 to April 5, 2012 presents the following key findings: 61% # 2731 tweets were made by 480 unique authors www.impactmeasurement.co.in # A “word cloud” analysis of tweets revealed that “future of brands” was the most discussed topic overall. Tweets #IndiaSocial12 - Date wise Volume of tweets # Online conversations included some famous influencers from print domain as well - Apr 1 19 8 @madversity, @livemint, @SachinKalbag, etc. Apr 2 330 285 # A report on Santosh Desai’s keynote on “Brands of the Future” was the most shared link with 15 Apr 3 570 331 shares Apr 4 670 395 Apr 5 8934 www.impactmeasurement.co.inIndiaSocial12 : Twitter Analysis … helping you make sense of news
  4. 4. What themes were touched upon in twitter conversations? Themes Emerging From Tweets All Tweets www.impactmeasurement.co.in Tweets of Top 20 Influencers www.impactmeasurement.co.inIndiaSocial12 : Twitter Analysis … helping you make sense of news
  5. 5. Were the conversations different on different days? Themes Emerging From Tweets - Date Wise Apr 01 Apr 02 Apr 03 Apr 04 Apr 05 Clearly, every day touched different themes. “Future of Brands” appears consistent www.impactmeasurement.co.inIndiaSocial12 : Twitter Analysis … helping you make sense of news
  6. 6. Who were the most active authors on twitter? Most Active Authors- #IndiaSocial12 Volume of tweets IndiaSocial (IndiaSocial ) 197 147 kritzeln (Roohani Nayyar) 128 37 inkv (nikhil kumar verma) 127 28 GyaaniNani (Mrs. Malkaani) 51 104 amritochates (Amita) 91 18 rajeshlalwani (Rajesh Lalwani) 74 22 Original LHInsights (Prasant Naidu) 65 26 Re-tweet mathurankit88 (Ankit Mathur) 43 39 geetiga (Geetika Rustagi) 632 alakhsundaram (Alakh Sundaram) 36 25 GautamGhosh (Gautam Ghosh) 51 5 pacificleo (Prashant Singh) 47 7 gkjohn (Gautam John) 43 10 A total of 480 prashy74 (Prashant Rao) 48 4 NChandok (Neha Chandok) 22 25 unique twitter authors FlyingCocoon (Emmanuel ) 29 17 participated in the sheetalgoel (Sheetal Goel) 39 6 #IndiaSocial12 ShilpikaDas (Shilpika Das) 39 4 conversations mansipal (Mansi Pal) 35 5 surekhapillai (Surekha Pillai) 37 1 Sanchitajohri (Sanchita Johri) 352 www.impactmeasurement.co.inIndiaSocial12 : Twitter Analysis Organisers … helping you make sense of news
  7. 7. Which leading influencers participated in twitter conversations? Most Active Influencers- #IndiaSocial12 Sr. No. Authors Name Number of Followers Number of Tweets 1. @kiruba (Kiruba Shankar) 55926 9 2. @rameshsrivats (Ramesh Srivats) 35858 2 3. @maheshmurthy (Mahesh Murthy) 16764 2 4. @madversity (Madhavan Narayanan) 16378 19 5. @livemint (Livemint) 15472 26 6. @pragmatic_d (pragmatic_desi) 14934 2 7. @twilightfairy (twilightfairy) 14920 5 Online conversations 8. @surekhapillai (Surekha Pillai) 12807 38 included some famous 9. @dina (Dina Mehta) 12398 7 10. @SachinKalbag (Sachin Kalbag) 11771 9 influencers from print 11. @palinn (Palin Ningthoujam) 10586 2 domain as well - 12. @calamur (calamur) 9077 2 @madversity, @livemint, 13. @GautamGhosh (Gautam Ghosh) 8657 56 @SachinKalbag, etc. 14. @beastoftraal (Karthik Srinivasan) 7493 10 15. @madmanweb (Madhu MadMan Menon) 6754 2 16. @SangitaSri (Sangeetha) 6693 14 17. @nixxin (Nikhil Pahwa) 6028 4 18. @isanzc (Sanjib Chakravorty) 5369 2 19. @FlyingCocoon (Emmanuel ) 4680 46 20. @prathambooks (Pratham Books) 4532 8 www.impactmeasurement.co.inIndiaSocial12 : Twitter Analysis … helping you make sense of news
  8. 8. Which Twitter handles were mentioned the most? Twitter Handles With Maximum Mentions- #IndiaSocial12 Volume of tweets @indiasocial 136 @rajeshlalwani 125 @shivithukral 112 @kritzeln 99 @labnol 82 @desaisantosh 81 # Tweets @inkv 75 @devduttmyth 68 @gautamghosh 63 @amritochates 61 @lhinsights 57 @madversity 52 @geetiga 51 @sachinkalbag 48 @hardeepkrai 46 @gkjohn 44 @surekhapillai 43 @beastoftraal 43 @shilpikadas 38 @pacificleo 36 www.impactmeasurement.co.inIndiaSocial12 : Twitter Analysis Organisers … helping you make sense of news
  9. 9. Which links were shared in the conversations? Most Shared Links- #IndiaSocial12 Sr. No. Top Tweeted Links Number of Tweets 1. Santosh Desai talks about Brands Of the Future At #Indiasocial12 15 IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India 2. 13 » Registration 3. Sumit Mehra Talks About Social Games At #Indiasocial12 11 IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India 4. 11 » A great experience for everyone Indian Social Media Knowledge Storehouse | Social Media India Case Studies, Tips, Jobs & Events | Facebook and 5. 10 Twitter Tips - Livestream 6. Shivnath Thukral On The Future Of Reputation 8 7. Viral Oza Shares Social Media Marketing Learnings At #Indiasocial12 7 8. Santosh Desai talks about Brands Of the Future At #Indiasocial12 6 9. IndiaSocial Summit 2012, Gurgaon - Online Registration - DoAttend 6 IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India 10. 6 » Unconference 11. Social recruiting india social summit 2012 by gautamghosh 5 12. Measurement beyond Likes, Fans & Comments 5 13. Twitter 5 14. Talent and Social Business: Speaking on "Social Recruiting" at #IndiaSocial12 5 15. Bring your ideas to the Unconference! 2:30 PM. Free registrat... on Twitpic 4 16. Masterclass participants at #indiasocial12 taking copious not... on Twitpic 4 17. Talent and Social Business: Speaking on "Social Recruiting" at #IndiaSocial12 4 18. Talent and Social Business: Social Recruiting presentation at social media conference #IndiaSocial12 4 19. Unconference board at #indiasocial12 . Add your topics! www.impactmeasurement.co.in 4IndiaSocial12 : Twitter Analysis … helping you make sense of news
  10. 10. Web: www.impactmeasurement.co.in To see which companies and which leaders are trending in Indian Print Media REAL-TIME, see Companies: http://bit.ly/aTkuXf CxOs: http://bit.ly/gXAQ3TThank you!Impact Research & Measurement Pvt. Ltd.twitter: @IRMPLEmail : contactus@impactmeasurement.co.in

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