An Overview on Market Research BY: IRIS Communications IRIS Communications is a well-established organization with more than 15 years of experience in market research.

1. Market Research
AN OVERVIEW ON MARKET RESEARCH BY:
IRIS COMMUNICATIONSIRIS COMMUNICATIONS
WWW.IRISCOMMUNICATIONS.COM.PKWWW.IRISCOMMUNICATIONS.COM.PK

2. Why Market ResearchWhy Market Research
 To have a successful business, one needs to
learn about its customers, its competitors and
the industry. For a company to meet its business
objectives, it has to find out what its customers
requirement is and then identify the best
possible way in which it can satisfy their
customers needs and wants it is important that
company get the feedback from its customers
before product launch.

3. What Market Research is all aboutWhat Market Research is all about
 It’s all about collecting information from the
competitive market that will give an insight of
the customer’s mind.
 In business world demand is always changing so
it is essential for a business unit to keep them
updated how things are changing in the market.

4. Market research can bring followingMarket research can bring following
valuable insightsvaluable insights
 It can minimize business risk.
 Business can identify upcoming sales opportunities in the market.
 Business can know the target audience.
 What the competitors are doing in the market.
 How is the market trends of the market are changing?
 Where the product can be sold out.
 How will be response of the market on newly launched product?
 What is the best time to float the product in the market?