Bibliomist survey results typical library user


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Bibliomist survey results typical library user

  1. 1. [insert header here] BIBLIOSTATS Year 1 National Citizen Survey Results
  2. 2. THE TYPICAL LIBRARY USER From December 2009 to January 2010, Bibliomist conducted a survey of citizens across Ukraine to assess perceptions of libraries, library usage and value, and internet and computer usage and skills. The survey aimed to create an accurate, geographically and demographically representative picture covering all of Ukraine. Bibliomist conducted in-person interviews with 2530 people, distributed among every oblast and among population centers of all densities.
  3. 3. SURVEY RESULTS The survey found that library visitors have many similar traits: Library visitors are more likely to be internet users with higher informational literacy scores People visit libraries to find information, use computers, conduct leisure activities, and help improve their schoolwork or job status Library visitors primarily use the library to borrow books rather than use other services Seven out of 10 library visitors are between the ages of 14 and 45. Over 60% of survey respondents aged 14 - 45 have visited a library in the past 12 months. * Survey of Ukrainians ages 14+
  4. 4. LIBRARY USER DEMOGRAPHICS When broken out by age, there are four main groups of library visitors, as shown in the graphic on the right. Library visitors come primarily from younger age groups, with higher informational literacy scores and higher rates of internet use. Seven out of 10 library visitors are between the ages of 14 and 45 and over 28% of survey respondents in those age groups have visited a library in the past 12 months. Statistical analysis suggests that youth, along with higher rates of internet use— irrespective of age—are significant drivers of library visitation.
  5. 5. LIBRARY USER DEMOGRAPHICS AGE:14-29 AGE: 30-44 AGE: 45-59 AGE: 60+ 45.3% 23.88% 16.86% 13.96% Higher informational Primarily use Use diverse library Primarily use library book lending literacy scores library book lending services Use diverse library services Lower informational services literacy score services Primarily female Very high rates of Higher median income visitors Lower internet usage internet use
  6. 6. WHAT FACTORS INFLUENCE LIBRARY VISITATION? • People who have access to the internet are more likely to visit libraries than those who do not have access to the internet • Younger visitors, those aged 14-26, are more active library users than older groups • Females are more active library users than males • People with higher informational literacy scores are •more likely to visit libraries than those with lower scores • Rural villages and towns see higher visitation rates than •urban areas • People with higher educational levels are more likely to •visit libraries than those with lower levels
  7. 7. WHY DO PEOPLE VISIT LIBRARIES? Survey respondents reported visiting libraries for the following reasons: As a leisure activity to find and borrow interesting books, find information about a hobby or personal interests As an open place where children can go to receive help in learning To meet with other people and share information and experiences To receive help from a librarian with schoolwork or professional learning
  8. 8. LIBRARY SERVICE USE: BOOK BORROWERS In service use, library users fall USERS OF OTHER into two categories: those who borrow books and those who use SERVICES many different services. The respondents who are “book borrowers” (42% of library users) check out books from libraries but do not use any other services. Those who belong to the second Read periodicals in Borrow many books group (58% of library users) use at library; use librarian help Use virtually no to find information other library services least one other service in addition Read fiction in library; to borrowing books, including use e-catalog; arrange meetings at library reading periodicals or fiction in Participate in library the library, participating in events, events Use library computers or using computers. Borrow books
  9. 9. PRELIMINARY IMPLICATONS Unsurprisingly, those with higher education levels, greater access to the internet, and higher informational literacy are more likely to be library users. These groups are likely to be enthusiastic about computers and libraries, and will be an effective outreach source. For the majority of visitors—those who use services as well as borrow books—the library has the potential to be more than a “museum of books,” and librarians will have the opportunity to build on these visitors' perception of the library as multifunctional community space in transforming it to a more dynamic institution meeting community needs. Librarians should reach out to these visitors to encourage usage of new computers, and learn from their needs to adapt other services.
  10. 10. PRELIMINARY IMPLICATONS (CON’T) The 40% of library visitors who do not currently use the internet are a clear demographic target for libraries participating in the Bibliomist program. These visitors tend to be older, female, and have lower education levels, suggesting that they would benefit significantly from new services. People visit libraries both for leisure activities and to gain information to improve their lives; librarians can market the new computers to attract both types of visitors.
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