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ENDGAME THINKING
BELFAST, 6TH JUNE 2014
DUBLIN, 9TH JUNE 2014
ALISON COX,
TOBACCO CONTROL LEAD, CANCER RESEARCH UK
“If you want to build a ship, don’t drum up the men to gather wood,
divide the work, and give orders. Instead, teach them ...
Thursday, June 19, 20143
Contents
1. Key elements of endgame thinking
• Blue sky thinking
• Strategic approach
• Endgame strategies
• Reinvigoratin...
Key Elements of Endgame Thinking
5
Key elements of endgame thinking
1. CONCEPTUAL SHIFT:
– Go beyond tobacco control to becoming “tobacco free”
– FCTC as the...
Key elements of endgame thinking
2. STRATEGIC APPROACH:
– Think through final stages of achieving the goal
– Set specific ...
Key elements of endgame thinking
3. ENDGAME STRATEGIES
– Product
– User
– Retail
– Market
8
Key elements of endgame thinking
4. REINVIGORATING DEBATE
– Academic papers
– Conferences themes
– Attracting new audience...
Key elements of endgame thinking
5. A BOLD VISION
– Scotland “Tobacco Free Generation” by 2034
– Ireland tobacco free by 2...
Perceptions: What do you think?
Thursday, June 19, 201411
Cancer Research UK Endgame Report
12
CRUK Endgame Report
1. OBJECTIVES
• Contribute to the dialogue
• Inform CRUK planning
• Support current campaign comms
• I...
CRUK Endgame Report
Thursday, June 19, 201414
2. CONTENTS
• Synopsis & overview
• Case studies
• UK analysis
• Strategic c...
CRUK Endgame Report
3. CASE STUDIES
15
UK Endgame Report
4. UK ANALSYIS
– Strength of stop smoking services
– Inequalities issues
– EU context
– Harm reduction c...
“Without an explicit engagement with the idea that an endgame for
tobacco is possible, such an outcome cannot be achieved....
Near Term Recommendations
1. ENGAGEMENT
– An Endgame Summit
– Develop a plan
– Fund research
– Communications and engageme...
Near Term Recommendations
2. TOBACCO INDUSTRY
– Mass communications campaign
– Article 5.3 implementation
– Marketing
19
Near Term Recommendations
3. HARM REDUCTION
– Risks
– Opportunity
20
Long Term Recommendations
21
– Tobacco Regulatory authority
– Reduce retail outlets
– Economic impacts
“Mystics, mechanics and mind bombs”
Thursday, June 19, 201422
23
Thank you
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Endgame thinking - Alison Cox

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Endgame thinking - Alison Cox

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Endgame thinking - Alison Cox

  1. 1. ENDGAME THINKING BELFAST, 6TH JUNE 2014 DUBLIN, 9TH JUNE 2014 ALISON COX, TOBACCO CONTROL LEAD, CANCER RESEARCH UK
  2. 2. “If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” - Antoine de Saint-Exupery Thursday, June 19, 20142
  3. 3. Thursday, June 19, 20143
  4. 4. Contents 1. Key elements of endgame thinking • Blue sky thinking • Strategic approach • Endgame strategies • Reinvigorating debate • Bold vision • Counter arguments 2. CRUK’s endgame report • Objectives • Contents • UK analysis • Recommendations 4
  5. 5. Key Elements of Endgame Thinking 5
  6. 6. Key elements of endgame thinking 1. CONCEPTUAL SHIFT: – Go beyond tobacco control to becoming “tobacco free” – FCTC as the “middle game” – Enable Blue Sky thinking about new approaches 6
  7. 7. Key elements of endgame thinking 2. STRATEGIC APPROACH: – Think through final stages of achieving the goal – Set specific targets and map backwards – Informs middle-term strategy 7
  8. 8. Key elements of endgame thinking 3. ENDGAME STRATEGIES – Product – User – Retail – Market 8
  9. 9. Key elements of endgame thinking 4. REINVIGORATING DEBATE – Academic papers – Conferences themes – Attracting new audiences 9
  10. 10. Key elements of endgame thinking 5. A BOLD VISION – Scotland “Tobacco Free Generation” by 2034 – Ireland tobacco free by 2025! – Global goal to reduce prevalence by 30% by 2025 10
  11. 11. Perceptions: What do you think? Thursday, June 19, 201411
  12. 12. Cancer Research UK Endgame Report 12
  13. 13. CRUK Endgame Report 1. OBJECTIVES • Contribute to the dialogue • Inform CRUK planning • Support current campaign comms • Influence policy makers 13
  14. 14. CRUK Endgame Report Thursday, June 19, 201414 2. CONTENTS • Synopsis & overview • Case studies • UK analysis • Strategic considerations • Recommendations
  15. 15. CRUK Endgame Report 3. CASE STUDIES 15
  16. 16. UK Endgame Report 4. UK ANALSYIS – Strength of stop smoking services – Inequalities issues – EU context – Harm reduction challenge – Mystics and Mechanics16
  17. 17. “Without an explicit engagement with the idea that an endgame for tobacco is possible, such an outcome cannot be achieved.” Thursday, June 19, 201417 Recommendations
  18. 18. Near Term Recommendations 1. ENGAGEMENT – An Endgame Summit – Develop a plan – Fund research – Communications and engagement 18
  19. 19. Near Term Recommendations 2. TOBACCO INDUSTRY – Mass communications campaign – Article 5.3 implementation – Marketing 19
  20. 20. Near Term Recommendations 3. HARM REDUCTION – Risks – Opportunity 20
  21. 21. Long Term Recommendations 21 – Tobacco Regulatory authority – Reduce retail outlets – Economic impacts
  22. 22. “Mystics, mechanics and mind bombs” Thursday, June 19, 201422
  23. 23. 23 Thank you

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