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W&M 2009 - The Future of Mobile Applications - the browser vs the OS


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W&M 2009 - The Future of Mobile Applications - the browser vs the OS

  1. 1. One Web Jón S von Tetzchner, CEO Opera Software
  2. 2. 2 Opera’s vision Opera’s vision is to provide the best Internet experience on any device
  3. 3. 3 This is Opera Software • The world’s leading Web browser End-user movement: developer company: 675+ employees in  23 million unique monthly users of ten countries Opera Mini in March 2009 • Unmatched footprint across PCs, mobile  Opera Mobile shipped on 125+ million phones and other connected devices phones • Leading customers: T-Mobile, Vodafone,  More than 130+ million downloads of Nokia, KDDI, Sony Ericsson, Motorola, Opera products from alone Samsung, Sony and Nintendo + others in 2008  40 million use Opera for PCs  Millions surf Opera on Wii and other connected devices
  4. 4. 4 The unique differentiator: One browser core for any platform powers One Web Motorola Pocket Windows P2K ltron PC Smart Samsung phone Windows SHP CE/Mobile S60 Media Symbian Platform- Highway OS independent UIQ core Mac QnX Java Unix J2ME Qte Free (Mini) Qt Linux BSD Solaris BREW Nintendo Qtopia Gogi Wii DS
  5. 5. 5 Proprietary mobile operating systems will drive the Web as the application platform • 90% of mobile handsets ship with proprietary mobile operating system • In 2007, approximately 1.1 billion handsets shipped with a proprietary OS while just 100 million shipped with an open OS • Examples of leading, proprietary OSs: S40 (Nokia), EMP (Sony Ericsson), SHP (Samsung), P2K (Motorola) Applications will increasingly drive Source: Strategy Analytics, Yankee Group, Opera estimates phone sales, so widgets will be adopted by the high volume, properietary OS feature phone market
  6. 6. 6 Partners
  7. 7. Opera Desktop
  8. 8. 8 Opera for Desktop: 40 million users Global movement continues towards a better, alternative Web browsing experience, focusing on security, speed and flexibility 40 million monthly users Strong growth continues in rapidly emerging markets
  9. 9. The big picture: Global Internet penetration now at 20% Growth in Desktop Internet Users (Global, MM) Source: Internet World Stats
  10. 10. Opera Mobile Opera Mini
  11. 11. 11 Opera Mobile: 56 new models in 2008 Casio Motorola Sony Ericsson Casio Hitachi W61CA Moto Z10 Sony Ericsson G700 Casio W62CA Moto Z9 Sony Ericsson G900 Casio EXILIM Keitai W63CA Moto A810 Sony Ericsson W61SA Motoming A1600 Sony Ericsson re Motorola Q9e Hitachi Sony Ericsson W64S MOTO Q Global Hitachi W61H Sony Ericsson Xperia X1 Hitachi W62H Panasonic Hitachi Wooo Keitai W63H Panasonic W61P Toshiba Panasonic W62P Toshiba W61T HTC Toshiba Sportio HTC Shift Pantech Toshiba W62T HTC Touch Diamond Pantech W61PT Toshiba W65T HTC Touch Pro Pantech W62PT HTC Touch HD WILLCOM HTC Touch Viva Samsung HTC Fuze WILLCOM 03 Samsung Omnia Willcom WX330K Samsung SCH-M480 Willcom WX331K HP Samsung 900i iPAQ Data Messenger Samsung L700 XDA (O2) Samsung Player Addict XDA Diamond Samsung Saga XDA Serra Kyocera Kyocera W61K Sanyo Kyocera W64K Sanyo W61SA Kyocera W62K Sanyo W62SA Kyocera W63K Sanyo W63SA Kyocera W65K Sanyo W64SA Sharp Sharp W61SH Sharp W62SH Sharp AQUOS Keitai W64SH
  12. 12. 12 Opera Mini: 141 new models in 2008 Samsung Sony Ericsson ASUS Nokia Nokia Sony Ericsson Linda Nokia 6210 Samsung Z400 ASUS P552 Nokia N82 Samsung B2700 Sony Ericsson Shiho Nokia 6500 classic Sony Ericsson W760i Nokia N81 Samsung D900i Nokia 7100 Supernova Sony Ericsson W980i Fly (India) Nokia N86 Nokia 7510 Samsung E740 Samsung F480 Sony Ericsson C702 Fly MC 100 Nokia 5000 Nokia 8600 Samsung G600 Sony Ericsson C702 Fly E 130 Nokia 2680 Nokia 8800 Samsung L870 Sony Ericsson C902 Nokia 6300i Nokia 6700 Sony Ericsson C902i Fly B 700 Samsung M300 Nokia 6500 Slide Sony Ericsson K610i Fly B600 Nokia 6288 Samsung M8800 Micromax Sony Ericsson K850i Fly B700 Duo Nokia 6300 Samsung SGH-U800 Fly E110 Micromax Blink X511 Samsung U700 Sony Ericsson W880i Nokia 6630 Fly E300 Samsung G800 Sony Ericsson W890i Fly E310 Attitude Nokia N73 Sony Ericsson An Motorola Samsung B2700 Fly HUMMER HT2 Nokia 6210 Navigator Sony Ericsson Feng Nokia 6220 classic Motorola V3 Fly LX500 Spice Mobile (India) Sony Ericsson K530i Fly LX600 Mega Nokia 6233 Motorola V9 Sony Ericsson K550i Nokia 6280 S-920n Fly LX610 Mega Motorola K1 Sony Ericsson K770i Nokia 6600 fold S-9 Sony Ericsson TM506 Fly MC101 Fly SX210 Nokia 6600 slide Sagem Spice Sony Ericsson W350i Fly SX220 Nokia 6600s Sagem EX2008P Spice S-707n Sony Ericsson W580i Fly SX225 Nokia N95 512 MB Sagem my721x Spice X-1 Sony Ericsson W610i Fly V100 Nokia N95 8GB Spice D-90 Sony Ericsson W760i Nokia N95 8GB Samsung Sony Ericsson W810i Nokia 2320 classic Samsung SGH-A800 Sony Ericsson W890 LG Sonim Nokia 2323 classic Sony Ericsson W910i LG KS20 Samsung F700 Sonim XP3 Nokia 2330 classic Sony Ericsson Ying LG KF750 Secret Nokia 3109 classic Samsung J700 Sony Ericsson W980 LG HB620T Nokia 3110 classic Samsung U900 Sony Ericsson Sony Ericsson W902 Nokia 3120 classic Samsung F480 Sony Ericsson K818c Sony Ericsson W595 LG KB770 Nokia 5130 XpressMusic Samsung SGH-U700 Sony Ericsson K750i Sony Ericsson K770 LG KC910 Nokia 5300 Samsung SGH-U800 Sony Ericsson C905 LG KU990 Nokia 5310 Xpress Samsung SGH-Z400 Sony Ericsson W380i Sony Ericsson F305 LG KF750 Nokia 5310 XpressMusic Samsung U800 Soul b Sony Ericsson W910i Sony Ericsson C510 Nokia 6131 Samsung U900 Soul Sony Ericsson Z780 LG KC550 Sony Ericsson C902 Uriver Uriver SP900
  13. 13. 13 The growth of the mobile Web continues Number of people using Opera Mini worldwide • January 2006: 403,326 • January 2007: 2,347,206 • January 2008: 7,623,799 • January 2009: 20,002,083 Monthly unique users
  14. 14. KDDI is Japan’s Fastest Growing MNO KDDI has always faced fierce [JPY] Annual Revenue competition from Web Browsing 50 M with Opera Mobile industry giants has become a DoCoMo and 40 M core service for Vodafone 30 M KDDI’s EV-DO nowadays based services 20 M and helped drive Softbank… 2-digit growth 10 M rates in a mature …but since the 0 and saturated introduction of 2003 2004 2005 market 1XRTT & EV-DO networks, KDDI has Double flat 2005 1 year 2 year growth growth been Japan’s light growth leader in Flat rate Double flat Web browsing offer 5% 10% 2004 and 2005 13% 33% -1% 2% Sources: Telecom Carriers Association Japan, KDDI IR -8% -10%
  15. 15. 15 2008: Taking the mobile Web to the next level. Realizing the power of the Web as an application platform. The Web gets personal with customizable widgets
  16. 16. 16 Global agreement with Vodafone Group • Vodafone and Opera collaborates to enhance the mobile Internet experience on handsets • The global agreement covers a wide array of Opera products: Opera Mini, Opera Widgets and Opera Turbo • Applications can be pre-installed or made available as over-the-air downloads
  17. 17. 17 Operators and Opera Mini Operator-branded: Opera-branded: Cell One (Namibia) GrameenPhone (Bangladesh) Debitel (Germany) Helio (USA) O2 (Slovakia & Germany) HT Telecom (Europe) PTC/era (Poland) mobilkom (Austria) Swisscom (Switzerland) MegaFon (Russia) Meteor Communications Ltd. (Ireland) T-Mobile International Mobitel (Sri Lanka) Tata Teleservices (India) Movistar (Mexico) TMN (Portugal) Movistar (Colombia) Vodafone Group (New) MTN Uganda Omnitel (Lithuania) Optimus (Portugal) Pannon (Hungary) Talkline (Germany) TDC (Denmark) Telenor (Serbia) Telenor (Pakistan) Ten (France) TIM Hellas (Greece)
  18. 18. Opera Devices
  19. 19. Opera Devices: Success stories Thales TopSeries In-flight Entertainment "The Opera product is an excellent fit to our system architecture. It provides the flexibility and utility that our customers are asking for." - Brad Foreman, Vice President and General Manager for Thales Opera Confidential
  20. 20. Opera Devices: Success stories Kocom Wall Pad "Opera is a versatile tool that enables us to update the Wall Pad system quickly and dynamically, which is important to our customers,“ - Ihnguen Nam, Director, Kocom Co. Ltd.
  21. 21. 21 ARCHOS press release, Aug. 20, 2008: “ARCHOS Redefines Mobile Internet and Media With Its Internet Media Tablets” Opera again selected for ARCHOS’s media tablet Three new devices: ARCHOS 5 ARCHOS 5g ARCHOS 7
  22. 22. Dreampark Dreamgallery IPTV Solution
  23. 23. 23 ZyXEL and Alpha Networks select Opera for set-top boxes • ZyXEL Communications (Taiwan), a leading broadband access solutions provider, has selected Opera Devices 9.5 for its new Linux-based set-top box (STB) series • Opera also serves as the presentation engine on the STB series • Alpha Networks (Taiwan) a global leader in the networking industry, selected the Opera Devices SDK to deliver the Internet to its new high-definition IP set-top boxes, the AST series. • Alpha Networks replaced its previous browser technology with the Opera Devices SDK in order to bring a superior Web experience to users of the AST series.
  24. 24. 24 Sony BRAVIA goes online with Opera • Sony selected Opera’s browser technology (Opera 9 SDK) to power the Sony BRAVIA Internet Video Link • The module connects the TV directly to the Internet and provides video content from Yahoo!, AOL and others • Opera's browser allows users of Sony's Internet Video Link to easily navigate select Internet video content from the content providers and display it on the TV • Shipping in the United States
  25. 25. 25 Philips first to ship TVs with a browser inside Philips introduces Net TV – powered by the Opera browser • Philips introduces easy internet access on the TV with the innovative Net TV feature • To be available on all Philips televisions in Europe in the 8000 series, 9000 series and Cinema 21:9 from Spring 2009 onwards • Web content is tailored for the best possible viewing experience on the TV screen, and is easily accessed through the TV’s remote control, without the need for extra set-top boxes or service subscriptions, or for starting up a laptop.
  26. 26. Opera Devices: Success stories Nintendo Wii Opera is included in the revolutionary Wii game console
  27. 27. 27 The Nintendo DSi goes global In early April 2009, the Nintendo DSi goes on sale in Europe and North America
  28. 28. 28 New device categories introduced • Sony selects Opera 9.5 to power digital photo frame • Opera delivers Web-based information and services on the device screen • Opera selected for the Celio Redfly, a smartphone companion
  29. 29. 29 Touch the Web on ASUS Eee Top PC with the Opera browser • Eee Top PC: An innovative touchscreen computer • Opera brings drag-and-drop functionality, onscreen panning and an automatic virtual keyboard to the Eee Top PC • Already available in multiple markets
  30. 30. 30 VeriFone chooses Opera • VeriFone, the global leader in secure payments solutions, selects Opera • O p e r a w ill o p e r a te o n V e r iF o n e ’s M X 8 0 0 s e r ie s s y s te m s d e s ig n e d fo r r e ta ile r s , b a n k in g , tic k e tin g a n d k io s k s
  31. 31. 31 O pera pow ers the W eb on a va riety of devic es
  32. 32. One Web
  33. 33. 33 There is only one Web The services that win on the ordinary web also win on the mobile web The cost of teaching people to do something new is too high – WAP was a mistake, let's not do it again Most mobile phones and other devices will ultimately have full web browsers Browsing drives higher ARPU and improves customer retention
  34. 34. Users surf the same content on mobile Usage Device Targeted web content 10+ billion Web sites Full web browsing Popular Web sites The long tail of Internet content and usage
  35. 35. 35 Excercise: Find the native application
  36. 36. Opera powers convergence Web applications – what happened? No more native applications: practically all new services and applications are based on Web technologies such as Ajax. The social Web: people create web content through services like Flickr, MySpace, Blogger and YouTube. The open Web: content providers make their services available to all by using open web standards and APIs. WEB 2.0
  37. 37. 37 Question: How much time did you spend on your PC with stand alone applications vs. web based applications in 1998? What about now? 20 85 % % 80 % 15 % 1998 2007
  38. 38. Opera powers convergence The browser is the glue
  39. 39. Opera powers convergence Three screens – boundaries blurring making calls watching movies watching films browsing Web browsing Web making calls 1998 2009
  40. 40. 40 The Opera-powered day Breakfast: Bus: Work: Boring Airport Recreation: Breakfast: Opera on Bus: Opera Work: Opera on Boring meeting: Airport lounge: Recreation: Opera on laptop on Opera Opera Mobile laptop on Opera meeting: Opera Mini lounge: Opera on Opera on Wii laptop Mobile laptop Opera Mini Opera on Archos PMP Wii Archos PMP
  41. 41. 41 Widgets are Web 2.0 web applications Widgets are dynamic Web applications that may be connected to the Internet but act like native code applications Opera Widgets use Web techniques to render content and provide interaction like HTML, CSS, Javascript, Ajax Anyone can make a widget!
  42. 42. 42 Opera Widgets are already in the market Windows, Mac and Linux desktop Archos 605 WiFi portable media player Nintendo Wii KDDI au Gadgets
  43. 43. Opera powers convergence Opera defining mobile Ajax since 2003 Opera Platform 2003 Opera Platform 2006
  44. 44. Opera powers convergence Example: Mash-up service for LBS based real- time traffic information
  45. 45. 45 2008: Opera Widgets on T-Mobile Web’n’Walk 4 Strategic partnership between T- Mobile and Opera for creation of an open, standardized platform Direct access to the most important and personal Internet services with one click Active widgets provide automatic notification
  46. 46. Opera powers convergence Opera brings Ajax to your TV Web applications and user interfaces here today Opera enables Web applications on devices Web applications are dynamic, quick to create and can easily be modified Opera supports cutting edge technologies such as Ajax
  47. 47. 47 Widgets are easy to create.. This code is enough to create a widget index.html config.xml <!DOCTYPE html> xml version="1.0" encoding="utf-8"?> <html> <widget> <head> <widgetname>Hello World!</widgetname> <title>Hello World! </title> <description> </head> This is my first widget <body> </description> <p>Hello World!</p> <width>473</width> </body> <height>300</height> </html> <author> <name>John Doe</name> <link>http://acme-</link> <organization>Acme Examples, inc.</organization> </author> <id> <host></host> <name>HelloWorld</name> <revised>2006-01</revised> </id> </widget>
  48. 48. And they are easy to deploy A Web developer can make a Widget from scratch, or adapt a Widget make with proprietary technology, such as Apple or Yahoo Config.x Index. Style.c hello.js ml html ssStyle.c Images ss When done, the files are packed into The basic requirement for a Widget to work is two a file archive with a .zip or .wgt key files: extension so they can be • Config.xml downloaded as a single file to the • Index.html Opera browser client.
  49. 49. 49 Widgets using web technology also ease cross platform development Widgets are based on pure web technology, the worlds most popular development method. Web technology brings many advantages It is widely known among developers It is easy to make new applications Rapid prototyping Easy to style Can be cross platform
  50. 50. 50 Widgets also simplify user experinece by making information to the user with a minimum of interaction and waiting time…
  51. 51. 51 --- on a wide variety of devices
  52. 52. 52 Opera Widgets ecosystem
  53. 53. 53 A complete widget ecosystem 1 2 3 4 Administrative site access is restricited to Opera Web Application QA team and customers Opera Widgets SDK Administration tools End-user Website Widget manager client
  54. 54. 54 Opera Widgets SDK 1 Opera Widgets SDK contains tools for developers • Widget emulator and Device API simulation • On device debugging using Opera Dragonfly, which includes: • JavaScript debugger • CSS and DOM inspector Opera Widgets SDK • XHR/HTTP logger/debugger The SDK is available here:
  55. 55. 55 Administration tools 2 Enables the operator’s development community and partners to certify and sign widgets Allows processes for widget polling, notification, updates, revocation etc Supports the operator’s Q&A process and is based on collaboration
  56. 56. 56 End-user widget website 3 Custom widget websites for desktop, devices and mobile phones Custom widget content for operator widget library and public widget library Public Dedicated All Opera users Customer subscribers/ users only
  57. 57. 57 Opera widgets manager 4 • The Widget Manager client can be interested with the idlescreen of the device to create an active idlescreen solution • Opera offers the Opera Widgets SDK (OEM) to integrate with widget functionality with in the idlescreen. This includes:  Widget runtime (binary variant)  OEM developer documentation  Reference implementation
  58. 58. 58 Generic, custom or SDK solution Generic Solution Custom Solution Opera Devices SDK For End Users FREE FOR DOWNLOAD For Telecom Operators and OEM’s For Device Manufacturers CUSTOMIZED SOLUTIONS DEVICES/Widgets SDK Available on: Opera 9. 5 on desktop ( Win, Mac, Linux) Available on: Available on: Coming soon in Q4 08! Opera 9. 5 on S60 phones Linux (available on Nintendo Wii and Archos) Opera 9. 5 on S60 phones Opera 9.5 on UIQ phones Win CE Opera 9.5 on UIQ phones Opera 9.5 WM PPC BREW Opera 9.5 public beta on WM PPC Current features: Current features: Current features: Customers get access to additional API's to: •Devices SDK can be used to build Widget •Users can get access to widgets from the •Show widgets on phone idlescreen Manager and device applications can be written widget manager on their phone •Integrate widgets with native appls such as as widgets by device manufacturers Over 1000 widgets on camera, GPS, Contacts using Mobile DOM •Like any other window in the Opera SDK, •Complete UI customization Opera widgets can be moved around, shown •Choice of integrating with Opera’s widget (with transparency), hidden ecosystem or customer’s existing widget repository
  59. 59. LINK
  60. 60. 60 Opera Link – convergence without compromise Instantly sync your bookmarks, Speed Dial and personal bar between devices Your favorite places on the Web go with you wherever, whenever Use with Opera 9.5 beta, Opera Mini 4 final and
  61. 61. Thank you for listening