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Mobility – Innovate or Consolidate? Marcus Birkl Mobility Solutions Siemens Enterprise Communications London, May 20 th , ...
Agenda <ul><li>Business Issues and  Challenges </li></ul><ul><li>Today’s Communication Landscape </li></ul><ul><li>Our Vie...
Today’s communications challenges  <ul><li>Employees demanding better communication tools </li></ul><ul><li>Achieving cust...
Communication Landscape of Enterprises - Today All Devices with different User Interfaces and different Numbers  DECT or V...
The FMC Spectrum – Inconsistent Messages & Competition Enterprise Centric View Carrier Centric View “ Help Enterprises Sav...
Many Wireless Technologies Only a Few Will Make the Grade 802.16c,d,e 25 50 HSPA 100 802.11b GPRS 802.15 1 5 10 Mbps 300 W...
Many Wireless Technologies Only a Few Will Make the Grade 802.11n LTE 100 300 Benefits Enterprise Carrier LTE used when Wi...
Seamless Roaming – Tomorrow 802.11n LTE 100 300 Ability to roam from LTE to 802.11n <ul><li>VPN over LTE to enterprise </l...
The Need for Pervasive Wireless Connectivity <ul><li>A wireless foundation must be laid across the enterprise: </li></ul><...
Page  Market changes demand new solutions and service delivery  New Users, New Functions, New Requirements <ul><li>Communi...
A Complete Unified Communications Experience  <ul><li>Team presence </li></ul><ul><li>Team One-Number- Service </li></ul><...
Delivering Mobile UC Everywhere Solution Overview <ul><li>WL2 </li></ul><ul><li>Spectralink </li></ul><ul><li>Vocera </li>...
Our Offering for Enterprise Mobility <ul><li>Voice, video, and data on a single wireless infrastructure </li></ul><ul><li>...
OpenScape Mobility Supports a wide range of diverse mobile UC Users <ul><li>complete, secure UC environment </li></ul><ul>...
OpenScape Mobility in Action The Global Traveler EMEA North America APAC 39% savings! time savings! <ul><li>Scenario 3: </...
Birmingham and Solihull Mental Health NHS Foundation Trust “ BSMHFT are looking to create a next generation comms platform...
Enterprise-wide Foundation for Mobility Portfolio In Building Campus-wide On the Go Public Cellular Hot Spots Public Wi-Fi...
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W&M 2009 – Mobility - Innovate or Consolidate ? Which way do I go ?

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W&M 2009 – Mobility - Innovate or Consolidate ? Which way do I go ?

  1. 1. Mobility – Innovate or Consolidate? Marcus Birkl Mobility Solutions Siemens Enterprise Communications London, May 20 th , 2009 Copyright © Siemens Enterprise Communications Limited 2009. All rights reserved. Siemens Enterprise Communications Limited is a Trademark Licensee of Siemens AG
  2. 2. Agenda <ul><li>Business Issues and Challenges </li></ul><ul><li>Today’s Communication Landscape </li></ul><ul><li>Our View of Mobility </li></ul><ul><li>The Solution </li></ul><ul><li>You can start right now! </li></ul><ul><li>Summary </li></ul>
  3. 3. Today’s communications challenges <ul><li>Employees demanding better communication tools </li></ul><ul><li>Achieving customer-facing process service level mandates </li></ul><ul><li>Time to market inhibited by fragmented communications </li></ul><ul><li>Latency in processes lengthen sales and service cycles </li></ul><ul><li>Travel and mobile communication costs escalating </li></ul><ul><li>Increasing network traffic and costs </li></ul><ul><li>Difficult team linkages to virtual, decentralized locations </li></ul><ul><li>Effectively enabling home-based employees </li></ul>Customer Excellence Grow Revenue Managing Costs Efficient Collaboration
  4. 4. Communication Landscape of Enterprises - Today All Devices with different User Interfaces and different Numbers DECT or VoWLAN Phone for the Campus PC with VoIP Client Office Phone Mobile Phone PDA for Mobile Date Applications
  5. 5. The FMC Spectrum – Inconsistent Messages & Competition Enterprise Centric View Carrier Centric View “ Help Enterprises Save Money” “ Help operators Make/save money” “ Improve Indoor Coverage” Least Cost Routing Avoid Unneeded Cellular spend “ Always best connected” Bring Cellphones into IP Domain Use WLAN for in Building coverage Cheaper IP Backhaul Managed VOWLAN Service PBX Substitution
  6. 6. Many Wireless Technologies Only a Few Will Make the Grade 802.16c,d,e 25 50 HSPA 100 802.11b GPRS 802.15 1 5 10 Mbps 300 WAN MAN LAN PAN EV-DO Enterprise Carrier 802.11a 802.11g 802.11n Fixed WiMax 802.20 EDGE HSPA+ LTE UMTS-TDD Muni Wifi 2.0 3.0 ZigBee
  7. 7. Many Wireless Technologies Only a Few Will Make the Grade 802.11n LTE 100 300 Benefits Enterprise Carrier LTE used when WiFi not available WiFi always preferred because it is the most cost effective and highest performance Mbps
  8. 8. Seamless Roaming – Tomorrow 802.11n LTE 100 300 Ability to roam from LTE to 802.11n <ul><li>VPN over LTE to enterprise </li></ul><ul><li>Voice/Video/Data roaming to WiFi </li></ul><ul><li>UC over LTE and WiFi </li></ul><ul><li>WiFi used natively </li></ul><ul><li>WiFi preferred wireless network </li></ul>Benefits Enterprise Carrier Mbps
  9. 9. The Need for Pervasive Wireless Connectivity <ul><li>A wireless foundation must be laid across the enterprise: </li></ul><ul><ul><li>Seamless, intuitive, and convenient </li></ul></ul><ul><ul><li>Any device, any location, any network </li></ul></ul><ul><ul><li>Unified Communications across all networks </li></ul></ul><ul><ul><li>Scale, intelligence, security, and manageability </li></ul></ul>Everything that has value, that moves, that computes, or talks will be wirelessly connected Exponential Growth in Wireless Connections:
  10. 10. Page Market changes demand new solutions and service delivery New Users, New Functions, New Requirements <ul><li>Communication content (especially voice) kept as note and saved </li></ul><ul><li>Applications for messages include remembering marks, hold-file and tools against information overflow </li></ul><ul><li>Information on communications context & activities and all information around communication process available for repeat automatic contacting </li></ul>Source: Study EnterCom – Enterprise Communication 2020 Center for Internet Research and Media Integration LMU, Munich - 2007 iPhone – wool version Content Documentation Messaging Organization Meta Information „ Net Kids“ New users from the first generation that has grown up with the digitalization are entering the companies
  11. 11. A Complete Unified Communications Experience <ul><li>Team presence </li></ul><ul><li>Team One-Number- Service </li></ul><ul><li>Team &quot;Tell-me-when&quot; </li></ul><ul><li>Team Portal </li></ul><ul><li>Team Journal & Contacts </li></ul><ul><li>Contact Scout </li></ul><ul><li>Social Networking </li></ul><ul><ul><li>Expertise, Keywords </li></ul></ul><ul><ul><li>Presence based </li></ul></ul><ul><ul><li>real-time </li></ul></ul><ul><ul><li>communication </li></ul></ul><ul><li>Community Portal </li></ul><ul><li>Federation </li></ul><ul><li>Aggregated presence </li></ul><ul><ul><li>Device & media </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><li>&quot;Tell-me-when&quot; </li></ul><ul><li>One-Number-Service </li></ul><ul><li>Any device access to PBX features </li></ul><ul><li>Mobile client </li></ul><ul><li>Seamless Device Handover </li></ul><ul><li>Toll-Bypass </li></ul><ul><li>Schedule assistant </li></ul><ul><li>Self-Service portal </li></ul><ul><li>Virtual speech assistant </li></ul><ul><li>Call screening </li></ul><ul><li>Priority calls </li></ul><ul><li>Alerts </li></ul><ul><li>Rules </li></ul>&quot;I control my availability...&quot; &quot;Manage my communications...&quot; &quot;When I'm mobile...&quot; <ul><li>User-based / device-independent view of presence & location </li></ul><ul><li>Multimedia communications </li></ul><ul><li>(voice, video, IM, e-mail, SMS, Fax) </li></ul><ul><li>Click-to-call / Conference </li></ul><ul><li>Communication Journal </li></ul><ul><li>Contact list </li></ul><ul><li>Federation </li></ul><ul><li>Workflow integration & automation </li></ul>&quot;When I'm not available...&quot; <ul><li>Unified Messaging </li></ul><ul><li>Delegation </li></ul><ul><li>Guest portal </li></ul><ul><li>Personal auto-attendant </li></ul><ul><li>Team Portal </li></ul><ul><li>Persistent & ad-hoc conferencing/collaboration </li></ul><ul><li>Team presence, ONS, &quot;tell-me-when“ </li></ul><ul><li>Advanced collaboration tools </li></ul><ul><ul><li>Recording / playback </li></ul></ul><ul><ul><li>Virtual speech assistant </li></ul></ul><ul><ul><li>Floor control </li></ul></ul>&quot;Collaborate and create…&quot; &quot;Someone in organization…&quot; &quot;Someone in universe…&quot; &quot;I know who...&quot; Reduce Friction, Latency & Overload <ul><li>Differentiated </li></ul><ul><li>presence </li></ul>
  12. 12. Delivering Mobile UC Everywhere Solution Overview <ul><li>WL2 </li></ul><ul><li>Spectralink </li></ul><ul><li>Vocera </li></ul><ul><li>Mobile Devices </li></ul><ul><li>Symbian </li></ul><ul><li>Windows Mobile6 </li></ul><ul><li>Blackberry </li></ul><ul><li>Nokia E60, N90 </li></ul><ul><li>HTC </li></ul><ul><li>HP iPaq </li></ul><ul><li>OpenStage </li></ul><ul><li>OpenScape Video </li></ul>Open Array of Wireless / Mobile Devices Supported Mobile Features Delivered Enterprise Network Public Network Supporting a diverse set of Mobile User Needs 1 The all wireless enterprise 2 FMC - Extend coverage to the public network 3 Deliver Mobile UC Everywhere O P E N S C A P E S U I T E <ul><li>Enterprise Grade Voice, Video, data over WLAN </li></ul><ul><li>Low TCO ( D-MAC savings) </li></ul><ul><li>Centrally administered </li></ul><ul><li>Pervasive coverage </li></ul>HiPath WLAN 802.11n <ul><li>Unified Directory </li></ul><ul><li>Presence management </li></ul><ul><li>Conference calling </li></ul>OpenScape Mobile UC Client <ul><li>Call control/LCR </li></ul><ul><li>Seamless handover </li></ul><ul><li>One number/voicemail service </li></ul>HiPath MobileConnect
  13. 13. Our Offering for Enterprise Mobility <ul><li>Voice, video, and data on a single wireless infrastructure </li></ul><ul><li>Wireless unified communications </li></ul><ul><li>Increased visibility over mobile assets and processes </li></ul><ul><li>Reduced data entry and paper trails </li></ul><ul><li>Share process information on a single infrastructure </li></ul><ul><li>15–40% mobile cost savings due to VoWLAN </li></ul><ul><li>Single WLAN infrastructure </li></ul><ul><li>Cost-effective migration to 802.11n </li></ul>Unified Communications Control Communication Costs Business Process Efficiency Mobile Worker Productivity <ul><li>Single number reachability </li></ul><ul><li>Enterprise PBX features anywhere, any device </li></ul>Mobility Roadmap Custom Solutions Professional and Managed Services, Maintenance and Training
  14. 14. OpenScape Mobility Supports a wide range of diverse mobile UC Users <ul><li>complete, secure UC environment </li></ul><ul><li>One Number, one Mailbox </li></ul>Delivering Mobile UC Everywhere Telecommuter World Traveler Corridor Wanderer Wireless Desk Jockey Sales Road Warrior <ul><li>At office 20% of time for meetings </li></ul><ul><li>At home or off site 80% of time </li></ul><ul><li>At different locations on the campus 100% of the time </li></ul><ul><li>At office 10% of time </li></ul><ul><li>At branch office or client/potential client site 90% of time </li></ul><ul><li>At the office 100% of the time, away from desk in meetings 50% of the time </li></ul><ul><li>Reachable though the enterprise Network </li></ul><ul><li>One Number, one Mailbox </li></ul><ul><li>end to end Wireless environment </li></ul><ul><li>access to UC Application </li></ul><ul><li>At branch offices or client/potential client site world-wide 100% of time </li></ul><ul><li>cover the whole communication needs by one Client </li></ul><ul><li>Reachable though the enterprise Network </li></ul><ul><li>access to UC Application </li></ul>
  15. 15. OpenScape Mobility in Action The Global Traveler EMEA North America APAC 39% savings! time savings! <ul><li>Scenario 3: </li></ul><ul><li>In-country, branch office </li></ul><ul><li>No out-of-network roaming charges </li></ul><ul><li>Reduced LD charges </li></ul><ul><li>No missed calls and checking office voicemail </li></ul>Scenario 3: <ul><li>Scenario 4: </li></ul><ul><li>International, branch office </li></ul><ul><li>No international roaming charges </li></ul><ul><li>Reduced LD charges </li></ul><ul><li>No missed calls and checking office voicemail </li></ul>Scenario 4: <ul><li>Scenario 2: </li></ul><ul><li>Local, on the road </li></ul><ul><li>Reduced long distance charges </li></ul><ul><li>Faster conferencing and collaboration </li></ul>Scenario 2: <ul><li>Scenario 1: </li></ul><ul><li>On HQ campus </li></ul><ul><li>Reduced cellular minutes </li></ul><ul><li>Lower-cost corporate long-distance trunks </li></ul>Scenario 1:
  16. 16. Birmingham and Solihull Mental Health NHS Foundation Trust “ BSMHFT are looking to create a next generation comms platform for The Trust. Siemens were the only supplier able to offer a true, open, SIP solution now, with a complete enterprise feature set. At the same time a high level of integration with our existing iSDX network is key. It is clear Siemens, with Openscape, have taken communications to another level that fits the strategy of the Trust. In particular we see wi-fi and applications such as DAKs and FMC being key to potential cost and efficiency savings.” Richard Rennalls, Telecommunications Manager <ul><li>Business issue </li></ul><ul><li>Expensive centrex lines </li></ul><ul><li>Create User Mobility </li></ul><ul><li>Ultimately replace pagers and radios </li></ul><ul><li>Situation </li></ul><ul><li>create a next generation comms platform. </li></ul><ul><li>one network for voice / data / remote access / video etc.. </li></ul><ul><li>Value to the Customer: </li></ul><ul><li>Reduce total cost of ownership by replacing expensive centrex lines and by using mobile phones over WLAN within their corporate network </li></ul><ul><li>Investment protection as existing applications can be used with Openscape, to </li></ul><ul><li>Improve patient service through better mobility </li></ul><ul><li>Improve serviceability via provision of new call centre & calls being accurately directed for 1st contact resolution. Will allow more smaller call centers to be formed. </li></ul><ul><li>British Health Trust chooses Open, SIP platform for next generation communications comprising of : </li></ul><ul><li>Openscape Voice </li></ul><ul><li>HiPath Wireless </li></ul><ul><li>HiPath ProCenter </li></ul><ul><li>Fixed Mobile Convenience </li></ul><ul><li>HiPath DAKS </li></ul>
  17. 17. Enterprise-wide Foundation for Mobility Portfolio In Building Campus-wide On the Go Public Cellular Hot Spots Public Wi-Fi Branch Office Global & Regional Offices Factories & Warehouses Office Home Office HiPath SIP HiPath Wireless HiPath MobileConnect Open Services Delivery Professional, Hosted, Managed Services Expertise
  18. 18. Thank you!

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