Mobile Applications now and the future - the application of technology   Nic Newman [email_address]
<ul><li>I know what a third of you did before bed last night….. </li></ul>
Mobile application users <ul><li>Most popular  </li></ul><ul><ul><li>33% just before going to bed  </li></ul></ul><ul><ul>...
Business   Applications <ul><li>Horizontal mobile business applications: </li></ul><ul><ul><li>E-mail  </li></ul></ul><ul>...
Oracle Mobile Field Service Mobile Field Service <ul><li>Speed Resolution with Complete Information Access </li></ul><ul><...
Top Mobile Applications <ul><li>Top 7 Applications: </li></ul><ul><li>Shazam (Dial 2580) </li></ul><ul><li>Opera Mini Brow...
Brands are realising the potential   <ul><li>Branded App </li></ul><ul><li>All about the Brand </li></ul><ul><li>Mobile Ap...
Branded Apps   ‘ In Lifestyle’ ‘ In Game’ < In between >
All about the Brand
Mobile Applications with Advertising? <ul><li>Top 7 Applications: </li></ul><ul><li>Shazam (Dial 2580) </li></ul><ul><li>O...
Top new Social Apps 3Guppies  3Guppies
Top new Fun Apps (serious) A sound meter © 2009 Future Apps Inc. All rights reserved Voice Synthesis
Top new Business Apps Quickoffice  <ul><li>Companies don't have enough mobile workers  </li></ul><ul><li>2. Organisations ...
How can I get these applications? Pre loaded
The future… <ul><li>MIDlet </li></ul><ul><li>Vs </li></ul><ul><li>Browser </li></ul>
Route Finder
Local Directions
Augmented Reality
Translation
In Confidence Nic Newman - nic.newman@tigerspike.com
Who we work with globally... Terry Paleologos, Head of Mobile,  TigerSpike are the most innovative company developing mobi...
 
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W&M 2009 – Mobile Applications now and the future - The application of technology

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W&M 2009 – Mobile Applications now and the future - The application of technology

  1. 2. Mobile Applications now and the future - the application of technology Nic Newman [email_address]
  2. 3. <ul><li>I know what a third of you did before bed last night….. </li></ul>
  3. 4. Mobile application users <ul><li>Most popular </li></ul><ul><ul><li>33% just before going to bed </li></ul></ul><ul><ul><li>27% whenever waiting for someone or something </li></ul></ul><ul><li>More likely to discover mobile applications and content </li></ul><ul><ul><li>36% from friends </li></ul></ul><ul><ul><li>21% from browsing and search </li></ul></ul>Source: GetJar survey
  4. 5. Business Applications <ul><li>Horizontal mobile business applications: </li></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Personal Information Management </li></ul></ul><ul><ul><li>Messaging </li></ul></ul><ul><li>Vertical mobile business applications: </li></ul><ul><ul><li>Field Support </li></ul></ul><ul><ul><li>Sales Force Automation </li></ul></ul><ul><ul><li>Fleet Management </li></ul></ul><ul><ul><li>Supply Chain Management </li></ul></ul><ul><ul><li>Telemetry </li></ul></ul>
  5. 6. Oracle Mobile Field Service Mobile Field Service <ul><li>Speed Resolution with Complete Information Access </li></ul><ul><ul><li>- Enable agents to access and update complete customer, product, and service request </li></ul></ul><ul><ul><li>information. </li></ul></ul><ul><li>Respond Quickly to Last-Minute Schedule Changes </li></ul><ul><ul><li>- Provide agents with updated schedules while on the road. Enable agents to anticipate </li></ul></ul><ul><ul><li>additional requests with complete information about all installed products. </li></ul></ul><ul><li>Replenish Parts Based on Actual Inventory Levels </li></ul><ul><ul><li>- Enable agents to view parts on hand, order new parts, and view order status to reduce </li></ul></ul><ul><ul><li>costs associated with over- and under-stocking. </li></ul></ul><ul><li>Speed Billing Cycles </li></ul><ul><ul><li>- Enable agents to record time, labor, materials, and expenses upon job completion, so </li></ul></ul><ul><ul><li>billing process begins even before agent returns. </li></ul></ul>FEATURES AND BENEFITS
  6. 7. Top Mobile Applications <ul><li>Top 7 Applications: </li></ul><ul><li>Shazam (Dial 2580) </li></ul><ul><li>Opera Mini Browser </li></ul><ul><li>Google Maps </li></ul><ul><li>Wapipedia </li></ul><ul><li>National Rail </li></ul><ul><li>BBC </li></ul><ul><li>Fring </li></ul><ul><li>Top 7 Categories: </li></ul><ul><li>Games </li></ul><ul><li>Web browsers </li></ul><ul><li>Chat / Free SMSs </li></ul><ul><li>Dictionaries Music/media players </li></ul><ul><li>Bluetooth hacking </li></ul><ul><li>File management/locking </li></ul><ul><li>Holy scriptures </li></ul>Source: Mobile Monday and wearetheoriginals
  7. 8. Brands are realising the potential <ul><li>Branded App </li></ul><ul><li>All about the Brand </li></ul><ul><li>Mobile App with advertising </li></ul><ul><li>Fun </li></ul><ul><li>Useful </li></ul>
  8. 9. Branded Apps ‘ In Lifestyle’ ‘ In Game’ < In between >
  9. 10. All about the Brand
  10. 11. Mobile Applications with Advertising? <ul><li>Top 7 Applications: </li></ul><ul><li>Shazam (Dial 2580) </li></ul><ul><li>Opera Mini Browser </li></ul><ul><li>Google Maps </li></ul><ul><li>Wapipedia </li></ul><ul><li>National Rail </li></ul><ul><li>BBC </li></ul><ul><li>Fring </li></ul><ul><li>Content </li></ul><ul><li>then </li></ul><ul><li>Brand </li></ul>Source: Mobile Monday and wearetheoriginals
  11. 12. Top new Social Apps 3Guppies 3Guppies
  12. 13. Top new Fun Apps (serious) A sound meter © 2009 Future Apps Inc. All rights reserved Voice Synthesis
  13. 14. Top new Business Apps Quickoffice <ul><li>Companies don't have enough mobile workers </li></ul><ul><li>2. Organisations have other IT priorities </li></ul>
  14. 15. How can I get these applications? Pre loaded
  15. 16. The future… <ul><li>MIDlet </li></ul><ul><li>Vs </li></ul><ul><li>Browser </li></ul>
  16. 17. Route Finder
  17. 18. Local Directions
  18. 19. Augmented Reality
  19. 20. Translation
  20. 21. In Confidence Nic Newman - nic.newman@tigerspike.com
  21. 22. Who we work with globally... Terry Paleologos, Head of Mobile, TigerSpike are the most innovative company developing mobile applications. Their mobile technology teams are outstanding Megan Brown , Group Manager, Digital Planning, TigerSpike are very good at finding creative solutions to problems as well as providing great input into strategy and direction Annabel Hembry Head of Mobile, TigerSpike have been excellent in the scoping, planning, and delivery of services. They've added creative innovation to our services in conception and fulfillment. Nic Newman - nic.newman@tigerspike.com

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