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W&M 2009 – Business needs vs. consumer demands

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W&M 2009 – Business needs vs. consumer demands

  1. 2. Business Demands Versus Consumer Needs Matt Cooke Senior Product Marketing Manager 20 th May 2009
  2. 3. Mobility Trends <ul><li>Consumerisation </li></ul><ul><ul><li>Users are driving the behaviour of IT </li></ul></ul><ul><li>Globalisation </li></ul><ul><ul><li>High-speed access is becoming more ubiquitous </li></ul></ul><ul><li>Mobilisation </li></ul><ul><ul><li>The world is becoming increasingly mobile </li></ul></ul>“ Enterprise IT managers face challenges supporting the multitude of employee-owned mobile devices that are making their way into business settings.” Eric Paulak Managing Vice President Gartner Inc
  3. 4. CIOs Must Facilitate Change <ul><li>Facilitate, not hinder connections from any device </li></ul><ul><ul><li>Mobile email </li></ul></ul><ul><ul><li>ActiveSync </li></ul></ul><ul><ul><li>Cloud applications </li></ul></ul><ul><ul><li>Transparent VPN </li></ul></ul><ul><li>Embrace the perimeter-less environment </li></ul><ul><li>Consider the risks, apply the security policies through technology and education </li></ul><ul><li>Establish a new support relationship with users </li></ul><ul><ul><li>Enterprises must understand the impact of change 1 </li></ul></ul>1 http://blogs.gartner.com/nick_jones/2009/03/19/time-for-a-new-relationship-between-it-and-users
  4. 5. Individual Responsibility <ul><li>Users must accept the responsibilities that come with personal technology </li></ul><ul><ul><li>Device knowledge </li></ul></ul><ul><ul><li>Personal support </li></ul></ul><ul><ul><li>Content and device security </li></ul></ul><ul><li>Calling enterprise support and asking how to get email working on their latest gizmo will not be acceptable </li></ul><ul><ul><li>Support should be prepared to offer the service details (e.g. ActiveSync server) </li></ul></ul><ul><li>Impact of data synchronisation on user costs </li></ul><ul><ul><li>3G Roaming </li></ul></ul>
  5. 6. Connectivity Options <ul><li>Probably not...... </li></ul><ul><ul><li>Roaming costs </li></ul></ul><ul><ul><li>Coverage - in and out of buildings </li></ul></ul><ul><ul><li>Performance – contention and user demand for richer content </li></ul></ul><ul><ul><li>Device Support - does my device support the latest quickest flavour of 3G? </li></ul></ul>3G will do it all, right?
  6. 7. Why Wi-Fi Matters For Users And The Enterprise <ul><li>Device Support - plethora of Wi-Fi enabled devices </li></ul><ul><ul><li>Wi-Fi chipsets were sold in a total of 387 million units in 2008 1 </li></ul></ul><ul><li>Coverage </li></ul><ul><ul><li>Venue based </li></ul></ul><ul><ul><li>In building, on trains and on planes </li></ul></ul><ul><li>Performance </li></ul><ul><ul><li>Typically high bandwidth, low latency, less contention </li></ul></ul><ul><ul><li>VoIP and video applications become a reality </li></ul></ul><ul><ul><li>Some 3G carriers promote offload to Wi-Fi </li></ul></ul><ul><li>Cost </li></ul><ul><ul><li>Flat rate Wi-Fi covering the globe – predictable costs, avoid roaming fees </li></ul></ul><ul><ul><li>Free Wi-Fi, Home Wi-Fi </li></ul></ul><ul><li>Education - consumer friendly technology </li></ul><ul><ul><li>Dongle dock – 3G to Wi-Fi for Wi-Fi only devices </li></ul></ul>1Research by In-Stat and Wi-Fi Alliance – Jan09
  7. 8. One Size Does Not Fit All <ul><li>A hybrid of consumer and business only device models will exist, extending beyond the smartphone </li></ul><ul><li>Enterprise IT must embrace the challenges of consumer devices </li></ul><ul><li>Offering connectivity options for all devices will provide cost control and ensure the best available connections are used </li></ul><ul><li>A hybrid of Wi-Fi and mobile broadband will exist going into the 4G world </li></ul>
  8. 9. © Copyright 2009 iPass Inc. All rights reserved.

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