W&M 2009 – App exchanges and cloud computing driving the mobile enterprise.


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  • Industry shifting to enterprise cloud computing With the cloud (the internet) companies can build and run applications with just a browser No need for servers or software today
  • Shift started with CRM applications ten years ago Now, many other applications are now in the cloud: HR, desktop & productivity, finance, supply chain, etc. You can run your business in the cloud
  • Shift has now moved to platforms Companies can now build applications in the cloud
  • Never been a better time for Cloud Computing Core tenets of cloud computing: multi-tenant, pay-as-you-go, elastic - Cloud computing offers the right answer for today’s economy: no capital expense, modest operating expense, scales with your business
  • - Building apps on Force.com is 5 times faster than traditional software platforms, like Java and .NET. Here’s why; - First, it runs on the cloud, so you don’t need to buy and assemble a data center, servers or software stack. - Second, it’s one integrated platform, with everything you need, built-in. - Third, we’ve made the development model so easy, just about anyone can build apps on it, not just professional programmers.
  • If you’ve got sales people who spend a fair amount of time in the field on sales calls, managing accounts or visiting partners, then you may want to consider adding Salesforce Mobile licenses to your account. What’s great about Salesforce Mobile is that it empowers your field employees and salespeople to be more effective and productive in the field. All that’s required is a Salesforce account and a mobile device like a BlackBerry or an iPhone. Salesforce Mobile helps your field reps better service their accounts by giving them instant access to customer information without having to pull out and boot up a laptop. And it might be something as simple as looking up a map to the prospect’s office or calling to let to say they’re running a few minutes late. Or, maybe they need to check for any red flags with the account, such as a lost shipment or maybe a late payment. Another great benefit is accurate and timely data. With Mobile, sales people can log important details from a meeting immediately afterward. Often, this can be done in the elevator on the way down from the meeting while the information is still fresh in the salesperson’s mind. This saves the sales person from having to update their accounts at the end of the day. They can use the time between appointments to make these updates. This makes sales managers happy because they can get a fresh snapshot of accounts and pipeline opportunities. Don’t forget, with Mobile your reps can receive and follow up on leads that come through your website in real time. That means faster response times and the chance to ‘strike while the iron’s hot’. With Mobile, you’re actually giving your sales people access to Salesforce when and where they need it most – in the field.
  • All of the applications that run on force.com run on a platform that was designed for web services integration from the ground up. This makes integration faster, easier and lower risk. All data objects are automatically accessible through the force.com web services API as soon as they’re created with no additional development work required. Customers regularly integrate force.com applications with a wide variety of external systems from desktop applications, to ERP systems, integration middleware platforms or other business & consumer web services. After these integrations are deployed, our customers can rest easy knowing that our muti-tenant architecture automatically upgrades all of their integration with zero customer effort every time we upgrade our service. The integration success achieved by our customers is best seen by looking at performance of our service. API integration transactions now drive more than 50% of the 150 million transactions we serve on a typical day.
  • - There are over 750 apps on the Force.com AppExchange. - You can find everything from native Force.com applications for accounting, recruiting and asset management to - Salesforce CRM extensions for email marketing, pricing and quoting tools.
  • W&M 2009 – App exchanges and cloud computing driving the mobile enterprise.

    1. 2. Mobile 09 App Exchanges and Cloud Computing: Driving the Mobile Enterprise <ul><li>Robin Daniels </li></ul><ul><li>EMEA Product Marketing </li></ul><ul><li>Salesforce.com </li></ul>
    2. 3. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor
    3. 4. Mobile Trend for simplification Influence of consumer mobile + integrated experience iPhone App Store – One click access to over 135,000 applications Mobile access to everything
    4. 5. Mobile Trend for simplification Influence of consumer mobile + integrated experience Consumer + Business users can easily browse, install and use, all without IT assistance! Launched April 2009
    5. 6. Technology (r)evolution Cloud Computing Forecast for software: cloudy. 1960’s Mainframe 1980’s Client/server Today Enterprise Cloud Computing
    6. 7. Applications moving to the cloud Today Cloud Computing Applications 1960’s Mainframe 1980’s Client/server
    7. 8. Platforms moving to the cloud 1960’s Mainframe 1980’s Client/server Today Cloud Computing Platforms
    8. 9. The benefits of the cloud are simple Multi-tenant Automatic Upgrades Pay-as-you-go Elastic Yefim Natis, VP, Distinguished Analyst No Capital Expense Modest Operating Expense Scales With Your Business Great for times like these.
    9. 10. The Real-Time Cloud Multi-Tenant Kernel Unlimited Real-Time Customization Granular Security & Sharing Real-Time Workflow & Approvals Programmable User Interface Real-Time Mobile Deployment Real-Time Analytics 750+ Integrated Applications ISO 27001 Certified Security Proven, Real-Time Scalability Programmable Cloud Logic Real-Time Sandbox Environments Integrated Content Library Real-Time Websites Salesforce to Salesforce Proven Real-Time integration Proven Reliability Real-Time Upgrades 3 Global Data Centers & Disaster Recovery Real-Time Query Optimizer Real-Time Transparent System Status
    10. 11. The Bottom Line: 5x faster, 50% cheaper Days/Weeks to Build Build App Buy Servers Build Datacenter Months/ Years to Build Build Security Build Analytics Build Search Build Workflow Build Sharing Deploy Mobile Globalize Build App time
    11. 12. What happens when Mobile meets the Cloud? Boost Business Productivity and Cut Costs Demand for Mobile Access to Everything Cloud Apps and Platforms + =
    12. 13. Demonstration: iPhone
    13. 14. For Mobile Sales Teams Boosting Productivity, Not Costs Customer Satisfaction Mobile access allows reps to respond right away to leads, customer requests Better Data Quality Meeting details captured immediately, not days later Time Savings Downtime in the field can be used to update CRM Instant Access Convenient 24/7 access increases productivity
    14. 15. What Can Mobile + Cloud Computing Achieve? For Miyachi’s field sales team… 50% increase in sales efficiency For Developers at Papa Murphy’s Take ‘N Bake Pizza… Built a custom app in 3 months vs. 1 yr. For Maxplore, a field-service start-up… iPhone prototype up and running in 2 days
    15. 16. Can you integrate systems with the Cloud? > 50% of traffic: API integration transactions Web Services API Interoperability with Leading Cloud Platforms Back-end and Desktop Integration Packaged SAP & Oracle Integrations Consume and Publish web services Over 40 Certified Integration Middleware Partners All Integrations Are Upgraded With Zero Customer Effort API calls per day 100+ Million
    16. 17. What about Distributing Apps to the Market? Your Choice of 750+ Partner Applications Trusted Native Apps Reviewed by Salesforce.com View, Try, Install Built on Force.com Best-in-class CRM & Non-CRM Apps 750+ Applications
    17. 18. Where to go next? Interested in CRM and Sales Applications? Signup for a free 30-Day trial www.salesforce.com Interested in Building New Applications? Sign-up for a free Developer Account www.force.com
    18. 19. Robin Daniels [email_address]
    19. 20. Mobile Apps on Force.com AppExchange <ul><li>Appirio Mobile Time Cards </li></ul><ul><li>This extension allows your team members to enter timecards from their iPhone on the road </li></ul>Glovia.com Order Management Mobile Order Management app extends control of the business in the cloud to your mobile device Jobscience Intelligent resume searching lets users find candidates with the right skills while on the go ServiceMax for Mobile Devices Complete mobile field service solution lets users control, and track field service activities Map Nearby Contacts & Cases Salesforce Labs lets you locate nearby accounts or leads and turn a canceled appointment into an opportunity