High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

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The latest high-power Power-over-Ethernet (PoE) technology delivers up to 60W of safe power over a single Ethernet cable, across longer distances, to a broader range of security gear ranging from access control systems to full outdoor solutions with heaters. PoE eliminates costly AC outlet installation, enabling devices to be deployed in difficult-to-reach locations. It also simplifies equipment resetting/repositioning and backup-power delivery, and enables remote detection/shut-down of faulty security devices before they cause damage. This presentation describes high-power PoE’s benefits in reference applications at institutions such as universities and banks, and offer tips for simplifying deployment and maintenance while maximizing network energy efficiency.

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  • 11/04/10
  • Perhaps you’ve heard about Power-over-Ethernet from companies such as Avaya, 3COM and Nortel. But what is PoE? As the name implies, PoE is the intelligent delivery of safe electrical power to end-devices in a Local Area Network over existing Ethernet cables. If you think about the wires behind your workspace, you know you currently run two sets of cables (Ethernet and standard power) to each end device, such as your laptop or WLAN access point. PoE eliminates the need for the standard power cord, by administrating power over the existing Ethernet cable which currently only carries data traffic. The benefits of PoE are… (see points on page) Single Cable Connection per IP telephone, WLAN Access Point, or Network Camera Saves $ $ $ and time Eliminates Bulky AC Adapters – Simplifies Installation, Neater IEEE Standard Technology – Safe and Reliable Low DC Voltage = No Electricians Needed Will Not Damage Non-PoE Devices such as NIC Cards and Legacy Peripherals Extends UPS - Continuous Operation During Power Interruptions to Power those VOIP phones Manageable Network Power – Control Power on a Port Basis. Many users believe that this technology is only available in new switches supporting the PoE standard IEEE802.3af
  • 11/04/10
  • 11/04/10
  • Let me tell you a bit more about our midspan solutions. Again, midspans are targeted at enterprises that have existing Ethernet switches and do not want to purchase new PoE enabled switches. We sell our Ethernet switches in two ways: OEM arrangements and through world-class distributors. 3000 Series – Midspans designed for small and medium sized enterprises. 6000 Series – Our flagship series. We offer them in 1, 6, 12 and 24 ports 8000 Series – Our next generation High power Midspans Splitters – Our enabling technology for existing end-devices to “backwards-integrate” them and make the PoE ready PowerView – Our powerful software package that gives users capability to remotely manage power over their Local Area networks
  • Let me tell you a bit more about our midspan solutions. Again, midspans are targeted at enterprises that have existing Ethernet switches and do not want to purchase new PoE enabled switches. We sell our Ethernet switches in two ways: OEM arrangements and through world-class distributors. 3000 Series – Midspans designed for small and medium sized enterprises. 6000 Series – Our flagship series. We offer them in 1, 6, 12 and 24 ports 8000 Series – Our next generation High power Midspans Splitters – Our enabling technology for existing end-devices to “backwards-integrate” them and make the PoE ready PowerView – Our powerful software package that gives users capability to remotely manage power over their Local Area networks
  • Let me tell you a bit more about our midspan solutions. Again, midspans are targeted at enterprises that have existing Ethernet switches and do not want to purchase new PoE enabled switches. We sell our Ethernet switches in two ways: OEM arrangements and through world-class distributors. 3000 Series – Midspans designed for small and medium sized enterprises. 6000 Series – Our flagship series. We offer them in 1, 6, 12 and 24 ports 8000 Series – Our next generation High power Midspans Splitters – Our enabling technology for existing end-devices to “backwards-integrate” them and make the PoE ready PowerView – Our powerful software package that gives users capability to remotely manage power over their Local Area networks
  • 11/04/10
  • 11/04/10
  • High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

    1. 1. PowerDsine Midspans The Power over Ethernet Advantage By Yair Almagor Head of Worldwide Channel Marketing
    2. 2. Agenda <ul><li>Corporate overview </li></ul><ul><li>PoE technology and uses </li></ul><ul><li>Product offerings </li></ul><ul><li>PoE at different verticals </li></ul><ul><li>Case study </li></ul>
    3. 3. Corporate Overview <ul><li>PowerDsine was established in 1995 </li></ul><ul><li>Patented PoE Technology </li></ul><ul><li>Leading the Power over Ethernet (PoE) market </li></ul><ul><li>Designer & Manufacturer of ICs and systems </li></ul><ul><li>Over 70% IEEE 802.3af & 802.3at contributed by PowerDsine </li></ul><ul><li>Shipped over 90 million PoE Ports </li></ul><ul><li>Designed into more than 350 industry-leading switches </li></ul><ul><li>Acquisition by Microsemi in January, 2007 </li></ul>Key Contributor
    4. 4. What Is Power-over-Ethernet ? Technology to deliver Data and Power over a single Ethernet cable VoIP Phone WLAN Access Point IP Camera Cost Savings Improved Network Reliability PoE Enabled Ethernet Switch Data + Power Ethernet Cable Ease of Deployment Safety Compatibility Data + Power Data + Power
    5. 5. Power Over Ethernet Technology <ul><li>802.3af delivering 15.4W , After 330 feet 12.95W over Cat 5/5e/6 cabling . Data rates of 10/100 Mbps , 48VDC </li></ul><ul><li>802.3at (2 pairs) delivering 30W, after 330 feet 25.5W over Cat 5e/6 cabling data rates of 10/100/1000 mbps 48–54VDC </li></ul><ul><li>802.3at (4 pairs) delivering 60W after 330 feet 51W over Cat 5e/6 cabling data rates of 10/100/1000 mbps 48–54VDC </li></ul>
    6. 6. PoE Devices <ul><li>VoIP phones </li></ul><ul><li>Wi-Fi / Wi-Max </li></ul><ul><li>IP Security Cameras </li></ul><ul><li>Access Control Systems </li></ul><ul><li>Lighting Controls </li></ul><ul><li>Alarms </li></ul><ul><li>Bar Code Scanners </li></ul><ul><li>RFID </li></ul><ul><li>Clocks </li></ul><ul><li>Thin Clients </li></ul>
    7. 7. What is a Midspan? <ul><li>A Midspan is placed between an Ethernet switch and a PoE-powered device and adds POE capabilities to an existing network </li></ul><ul><li>Midspan enables simultaneous delivery of DC Power and Ethernet data over the Ethernet cable without a need to replace an existing (non PoE) switch </li></ul>
    8. 8. <ul><li>POSITIVE </li></ul><ul><ul><li>Keep the existing Switches </li></ul></ul><ul><ul><li>Improves ROI on current installations </li></ul></ul><ul><ul><li>Minimize capital expenditure </li></ul></ul><ul><ul><li>Get higher flexibility to power also pre-standard terminals </li></ul></ul><ul><ul><li>Optimize PoE port count, for IP Terminals only </li></ul></ul><ul><ul><li>Power becomes part of the infrastructure </li></ul></ul><ul><li>NEGATIVE: </li></ul><ul><ul><li>1u in the rack </li></ul></ul>Delivering PoE using a Midspan PoE Midspan IP Terminal Existing Ethernet Switch
    9. 9. Powering non-PoE Devices Example: Cisco Physical Access Point Cisco Physical Access Gateway Data Data + Power DC Power 12/24V Cisco Reader Module Cisco Input Module PoE Data 12v or 24v PowerDsine 9501G PowerDsine 951 Splitter
    10. 10. PowerDsine Midspan Portfolio
    11. 11. <ul><li>Future proof PoE technology for large range of end devices including thin-clients and access control </li></ul><ul><li>60W in all 12 ports </li></ul><ul><li>802.3 at standard compliant using 4 pairs </li></ul><ul><li>Energy Efficient – 50% less power than 2-pair </li></ul>New Multiport 60W Midspan
    12. 12. Single Port Midspan Portfolio
    13. 13. Building Access Power Cycle Schedule on/off UPS utilization Real Time Pre- Timed Event Driven Monitor Smart Power Management Statistics, Usage, Availability, etc. Remote Reboot Devices <ul><li>- Schedule Periodic Reboots to increase network efficiency & uptime </li></ul><ul><li>Schedule ports on/off by time of day/day of week to conserve energy and secure devices </li></ul>Monitor battery life in UPS and throttle down Midspan PS to extend uptime to critical devices
    14. 14. <ul><li>Easy Remote Monitoring of PoE Devices </li></ul><ul><li>Comprehensive Power Scheduling </li></ul><ul><li>Simplifies Infrastructure Maintenance </li></ul><ul><li>Extends Power Duration During Power Failures </li></ul><ul><li>Highly Secured Solution </li></ul>PowerView Pro: Enables Smart Power Management
    15. 15. Redundant power Supply <ul><li>ENABLE NO DOWN TIME! </li></ul><ul><li>Reliable VoIP Systems </li></ul><ul><li>Enhanced security </li></ul>
    16. 16. PoE Extender <ul><li>Extend PoE for up to 200m </li></ul><ul><li>Extenders can be cascaded to reach up to 500m </li></ul><ul><li>Cost effective installation — no need for local power </li></ul><ul><li>Plug and play installation — no configuration needed </li></ul>
    17. 17. Midspans Help Save <ul><li> power </li></ul><ul><li> Cabling, Infrastructure costs </li></ul><ul><li> Money </li></ul><ul><li> Creates a Green environment </li></ul>
    18. 18. <ul><li>PoE Advantages </li></ul><ul><li>Education Institutions </li></ul><ul><li>Financial Sector </li></ul>
    19. 19. Education Institutions Challenges <ul><li>Hundreds of students in a small area using the web </li></ul><ul><ul><li>Library </li></ul></ul><ul><ul><li>Auditorium </li></ul></ul><ul><ul><li>Classes </li></ul></ul><ul><li>Need wide outside WiFi coverage around the campus </li></ul><ul><li>Security cameras locations in distant places around the campus </li></ul>
    20. 20. Education Sector Solution <ul><li>Enable studying anywhere </li></ul><ul><li>The efficient way to provide a full Wi-Fi coverage to your entire campus, classrooms, libraries and students dorms </li></ul><ul><li>Enhance safety feeling everywhere </li></ul><ul><li>The easiest and least expensive way to cover your campus with security cameras </li></ul>
    21. 21. Financial Sector Challenges <ul><li>Extensive and sophisticated phone system requirements </li></ul><ul><ul><li>System downtime can create revenue loss </li></ul></ul><ul><li>Dense WiFi Environment due to large number of employees </li></ul><ul><li>High security requirements and a need to deploy numerous cameras on premises </li></ul>
    22. 22. Financial Sector Solution <ul><li>Upgrade to next generation VoIP system </li></ul><ul><li>Reliable large scale VoIP system with no downtime to enable best utilization and maximum ROI </li></ul><ul><ul><li>Unique mutual Midspan backup capability </li></ul></ul><ul><li>Create a wireless environment </li></ul><ul><li>The efficient way to provide a full Wi-Fi coverage </li></ul><ul><li>to your entire offices and conference rooms </li></ul><ul><ul><li>Easy installation </li></ul></ul><ul><ul><li>Enable remote reboot </li></ul></ul><ul><li>Enhance premises security </li></ul><ul><li>The easiest and least expensive way to deploy a network of IP security cameras around your buildings and inside your most sensitive areas </li></ul><ul><ul><li>Reduce cable infrastructure </li></ul></ul><ul><ul><li>Remote location installations – up to 200 meters </li></ul></ul>
    23. 23. <ul><li>Case Study </li></ul><ul><li>At a European University </li></ul>
    24. 24. Case Study A University in Europe <ul><li>Existing infrustracture </li></ul><ul><ul><li>Non PoE Switches </li></ul></ul><ul><li>Requirements </li></ul><ul><ul><li>WLAN access for 25K students </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>PowerDsine 6500G family </li></ul></ul><ul><li>Reasons for success: </li></ul><ul><ul><li>Huge number of WLAN Aps </li></ul></ul><ul><ul><li>Enable / Disable Aps </li></ul></ul>
    25. 25. Case Study A University in Europe - Benefits <ul><li>Midspans cut hundreds of thousands of dollars in power outlet costs </li></ul><ul><li>Midspans saves hundreds of thousands of dollars in opportunity cost </li></ul><ul><li>Power now available at over 1000 access points in hundreds of hard-to-reach locations </li></ul><ul><li>High-power ports deliver up to 20W to selected locations </li></ul><ul><li>With easy-to-access power, major network upgrade takes just 90 days </li></ul><ul><li>Access point can easily be repositioned for better coverage </li></ul><ul><li>Centralized battery backup and remote management simplify monitoring and maintenance </li></ul>
    26. 26. PowerDsine Midspan Value Proposition Cost/Efficiency - Significant cost savings on initial AND recurring investment Best of Breed PowerDsine patented PoE - It is all we do! Green -PowerDsine Midspans utilize Dynamic Power Management for efficient power distribution Flexibility - Scalable : 1 to 24 port density available in single 19” rack mount 1U high Simplicity -Plug & Play Technology: No switch reconfiguration is EVER required! Security Security oriented WEB and SNMP, menu driven management platform Standard compliance 802.3af compliant 802.3at compliant High Power Capability Legacy Device Support Reliability - PowerDsine Midspan are committed to high reliability offering full power backup and life time warranty on our high end managed products
    27. 27. THANK YOU

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