RED HAT: UNLOCKING
    THE VALUE OF THE CLOUD

    Dave Russell
    Red Hat
    Senior Solutions Architect
    dave@redhat...
THE GROWING NEED FOR THE CLOUD


    I.T. infrastructure is   67%     of IT budgets slashed in 2009
    at a breaking poin...
THE MOST POWERFUL SHIFT IN ENTERPRISE
    COMPUTING IN THE LAST DECADE


The cloud is          Provide new services despit...
A Unique Approach to Cloud




4
RED HAT'S APPROACH TO THE CLOUD IS BETTER


Build better clouds   1. The most comprehensive solutions
with Red Hat        ...
CONSISTENT

   A CONSISTENT, COMPREHENSIVE ENVIRONMENT:
   INSIDE THE DATACENTER AND IN THE CLOUD


   Only Red Hat       ...
FLEXIBLE

    RED HAT MAKES CLOUD AN EVOLUTION,
    NOT A REVOLUTION

                            Red Hat makes moving to ...
BETTER INFRASTRUCTURE

   RED HAT DELIVERS BETTER CLOUD
   INFRASTRUCTURE


       Red Hat's unique    Only x86 virtualiza...
TRUSTED ECOSYSTEM

   TRUST THE CLOUD WITH RED HAT'S INDUSTRY-LEADING
   CERTIFIED CLOUD ECOSYSTEM


      Red Hat's ecosy...
RED HAT'S CLOUD
ARCHITECTURE




10
WHAT DOES A CLOUD PROVIDE?

 A Cloud provides an
 abstraction layer to
                               Cloud:            Re...
PHASE 1: CONSOLIDATE                  PHASE 2: AUTOMATE                    PHASE 3: UTILITY
     VIRTUALIZE               ...
EVERYTHING NEEDED TO PLAN, BUILD, AND
 MANAGE A CLOUD. TODAY.

     Comprehensive product family
     Detailed reference a...
PHASE 1: CONSOLIDATE


START WITH VIRTUALIZATION

     The Only x86 Virtualization
     Designed Specifically for
     Clo...
PHASE 1: CONSOLIDATE


 GROW YOUR VIRTUALIZATION DEPLOYMENT




15
PHASE 2: AUTOMATE


BUILD A PRIVATE CLOUD




16
PHASE 2: AUTOMATE


ROADMAP TO GREATER AGILITY




17
PHASE 2: AUTOMATE


ROADMAP TO GREATER AGILITY




18
PHASE 2: AUTOMATE


ROADMAP TO GREATER AGILITY




19
PHASE 2: AUTOMATE


ROADMAP TO GREATER AGILITY




20
PHASE 3: UTILITY


ADD PUBLIC CLOUDS




21
LEADING THE INDUSTRY WITH A UNIQUE AND
EXTENSIVE CERTIFIED CLOUD ECOSYSTEM
 Red Hat                              Red Hat P...
WIDE RANGE OF
CUSTOMER ADOPTION




23
RED HAT CLOUD CUSTOMERS


 “Our decade-long partnership with Red Hat has always been
  focused on customer value and innov...
RED HAT CLOUD CUSTOMERS


 “Red Hat Enterprise Virtualization provides the high
  availability, reliability, security and ...
RED HAT CLOUD CUSTOMERS


 “We needed to change the model and make compute
  services expand and contract automatically.”
...
RED HAT CLOUD CUSTOMERS


 By deploying Red Hat Enterprise Linux in their cloud environment,
 the Symbian Foundation impro...
RED HAT CLOUD CUSTOMERS                                Comviva



 "We recognize the unique technological advantages of KV...
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Red Hat Cloud Design

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An overview of the Red Hat Cloud Vision followed by a detailed explanation of the various key components, technologies and offerings including topics such as deltacloud, Cloud Engine, Red Hat Cloud Foundations and Red Hat Platform as a Service (PaaS).

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Red Hat Cloud Design

  1. 1. RED HAT: UNLOCKING THE VALUE OF THE CLOUD Dave Russell Red Hat Senior Solutions Architect dave@redhat.com 1
  2. 2. THE GROWING NEED FOR THE CLOUD I.T. infrastructure is 67% of IT budgets slashed in 2009 at a breaking point 85% of computing capacity is idle 70% of IT budget spent maintaining legacy infrastructure, not delivering new capabilities 50% of CIOs say they're understaffed 46% of IT execs say meeting SLAs “more or much more” difficult and costly 14% annual decline in IT execs who say they are becoming “more strategic” to their organization Data from Industry sources 2
  3. 3. THE MOST POWERFUL SHIFT IN ENTERPRISE COMPUTING IN THE LAST DECADE The cloud is Provide new services despite the solution budget limits Increase enterprise agility Bond more tightly with customers Improve service levels Reduce capital requirements Increase operational efficiency 3
  4. 4. A Unique Approach to Cloud 4
  5. 5. RED HAT'S APPROACH TO THE CLOUD IS BETTER Build better clouds 1. The most comprehensive solutions with Red Hat for clouds – both private and public. 2. Consistent enterprise-class environments bridge the physical and virtual world, inside the data center and public clouds. 3. Strategic flexibility without lock-in. 4. Better infrastructure, designed specifically for multi-tenant clouds. 5. Industry-leading ecosystem makes cloud usable, accessible, and safe. 5
  6. 6. CONSISTENT A CONSISTENT, COMPREHENSIVE ENVIRONMENT: INSIDE THE DATACENTER AND IN THE CLOUD Only Red Hat Consistent environments provides consistent Run enterprise-class applications in the data environments center or in the cloud between the Both Enterprise-Class environments and datacenter and in Light Frameworks the cloud Red Hat Enterprise Linux and JBoss make the cloud usable for enterprise-class applications. Fast application development in LAMP, Ruby and Spring. No other vendor gives you both. Opens the Cloud to More Applications 6
  7. 7. FLEXIBLE RED HAT MAKES CLOUD AN EVOLUTION, NOT A REVOLUTION Red Hat makes moving to the cloud a simple, Red Hat's unique gradual approach business and Avoid getting locked in to one vendor's monolithic stack technology model Manage your diverse IT assets as one cloud unlocks the most • Microsoft Windows or Red Hat strategic flexibility Enterprise Linux for IT • LAMP, Java, or .Net • Red Hat Enterprise Virtualization, VMWare ESX, or Microsoft Hyper-V • IaaS or PaaS • On-premise or public clouds Committed to openness and interoperability at all levels of both the current and future cloud computing stacks 7
  8. 8. BETTER INFRASTRUCTURE RED HAT DELIVERS BETTER CLOUD INFRASTRUCTURE Red Hat's unique Only x86 virtualization designed for multi- tenancy with advanced security features approach to technology Red Hat Enterprise Virtualization is the right virtualization architecture built directly into unlocks the value the Linux kernel of the cloud for enterprises and The best development model using open source governments worldwide Guarantee minimum resources for better Quality of Service Centralized management of all virtual machines 8
  9. 9. TRUSTED ECOSYSTEM TRUST THE CLOUD WITH RED HAT'S INDUSTRY-LEADING CERTIFIED CLOUD ECOSYSTEM Red Hat's ecosystem Confidently run your certified application of thousands of On any type of certified server capacity certified hardware vendors, ISVs, and • physical cloud providers • virtual means reliable and safe deployment • or in a certified public cloud At any time, based on the needs of your business With the confidence that it has been tested, certified, and is supported for enterprise-class production use. 9
  10. 10. RED HAT'S CLOUD ARCHITECTURE 10
  11. 11. WHAT DOES A CLOUD PROVIDE? A Cloud provides an abstraction layer to Cloud: Resource abstraction, manage scale and Second Abstraction complexity maps cloud to virtual resources • Self service • Abstracted, elastic resources Virtualization: Hardware abstraction, First Abstraction maps • Location-independent virtual to physical storage & services resources • Users, Groups • Accounting Bare metal: Full access, No Abstraction • API's, Drivers, Tools • Federation 11
  12. 12. PHASE 1: CONSOLIDATE PHASE 2: AUTOMATE PHASE 3: UTILITY VIRTUALIZE BUILD A ADD A YOUR PRIVATE PUBLIC SERVERS CLOUD CLOUD Virtualize your physical As you expand your use As you expand your use hardware to achieve of virtualization, build a of cloud computing, add higher utilization, private cloud to manage public cloud providers consolidation, and the scale and delivered as a utility to flexibility. complexity. increase capacity and lower costs. Virtualization increases the A private cloud abstracts multiple utilization of physical servers and instances of virtual resources Red Hat's cloud architecture lets provides a foundation for cloud into elastic pools of computation you manage and integrate computing. with self-provisioning and various virtualization systems and scalable services. public cloud providers together. This allows you to leverage public cloud computing as a utility. 12
  13. 13. EVERYTHING NEEDED TO PLAN, BUILD, AND MANAGE A CLOUD. TODAY. Comprehensive product family Detailed reference architecture and cookbook implementation guides Expert services to plan, build and manage. Training classes for knowledge transfer and development June, 2010: Cloud Foundations, Edition One: Private Infrastructure-as-a- Service Cloud. 13
  14. 14. PHASE 1: CONSOLIDATE START WITH VIRTUALIZATION The Only x86 Virtualization Designed Specifically for Cloud Environments • Quality of service (QoS) protection • Granular, policy-based security in the kernel • Industry-leading reliability, availability, scalability (RAS) • Exceptional performance 14
  15. 15. PHASE 1: CONSOLIDATE GROW YOUR VIRTUALIZATION DEPLOYMENT 15
  16. 16. PHASE 2: AUTOMATE BUILD A PRIVATE CLOUD 16
  17. 17. PHASE 2: AUTOMATE ROADMAP TO GREATER AGILITY 17
  18. 18. PHASE 2: AUTOMATE ROADMAP TO GREATER AGILITY 18
  19. 19. PHASE 2: AUTOMATE ROADMAP TO GREATER AGILITY 19
  20. 20. PHASE 2: AUTOMATE ROADMAP TO GREATER AGILITY 20
  21. 21. PHASE 3: UTILITY ADD PUBLIC CLOUDS 21
  22. 22. LEADING THE INDUSTRY WITH A UNIQUE AND EXTENSIVE CERTIFIED CLOUD ECOSYSTEM Red Hat Red Hat Premier Certified Cloud Provider Certified Cloud Provider RHEL and JBoss certified All the advantages of a Certified Cloud applications are compatible with Provider, plus: a certified Cloud. • Unique Cloud Access feature allows The vendors have done extensive easy transfer of Red Hat testing and passed rigorous subscriptions between certification criteria. in-house servers and public clouds. A support network has been • Confidence that the Cloud is built established to provide reliable, on the most scalable, secure seamless enterprise support across virtualization infrastructure available, vendors. designed specifically for multi-tenant environments. Security and other image updates are easily available. Buy RHEL and JBoss by the hour. 22
  23. 23. WIDE RANGE OF CUSTOMER ADOPTION 23
  24. 24. RED HAT CLOUD CUSTOMERS “Our decade-long partnership with Red Hat has always been focused on customer value and innovation. Today, we are extending this partnership to include cloud computing – broadening our reach and answering the strong customer demand for cloud computing services, Red Hat Enterprise Virtualization is an optimal hypervisor technology for the infrastructure offerings on the IBM cloud.” - Maria Azua, VP Cloud Computing Enablement at IBM 24
  25. 25. RED HAT CLOUD CUSTOMERS “Red Hat Enterprise Virtualization provides the high availability, reliability, security and scalability that we desired for the foundation of our new cloud offering. We believe that Red Hat Enterprise Virtualization is the efficient virtualization technology to run the workloads that our enterprise customers will deploy on our cloud service today.” - Masato Minamisawa, executive manager of IP Technology Department, Business Network Services Division at NTT Communications 25
  26. 26. RED HAT CLOUD CUSTOMERS “We needed to change the model and make compute services expand and contract automatically.” “Red Hat gets it. In kernel virtualization, virtualization management, the application orchestration and cloud abstraction layers, Red Hat get it. Red Hat is giving customers the opportunity to innovate [in different ways] and leverage them where it makes sense.” - Derek Chen, Digital Operations, DreamWorks 26
  27. 27. RED HAT CLOUD CUSTOMERS By deploying Red Hat Enterprise Linux in their cloud environment, the Symbian Foundation improved its ability to scale with business changes, new requirements and peaks in website traffic without the need to invest more heavily in additional onsite software and hardware resources. Additionally, performance and manageability have increased with the greater ease of use and improved support delivered with Red Hat Enterprise Linux, combined with the solution’s ability to handle heavy, mission-critical workloads. - Symbian Foundation 27
  28. 28. RED HAT CLOUD CUSTOMERS Comviva "We recognize the unique technological advantages of KVM at the heart of Red Hat Enterprise Virtualization and look forward to continued collaboration around virtualization and cloud computing with Red Hat.” - Amarendra Kumar Singh, vice president CAG , DPM , ISS & IT at Comviva 28

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