The Power of Participation:
An Architectural Approach


    © 2010 Cisco Systems, Inc. All rights reserved.
On the Role of Cisco CIO. . .




“Your job is to think of
what I think of before I
think of it, and have it
ready to go w...
Impact of Internet Evolution
      on Organizations                                                                       ...
. . . and New Network Capabilities




                                                                                   ...
Enterprise Vision


                                                                                                      ...
The Data Center perspective



Presentation_ID   © 2010 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   6
Key Trends Impacting the Data Center



                                   Business
                                Archit...
Data Center Business Advantage
          Architectural Framework

                                                        ...
Cisco Unified Fabric
 Continued Architectural Innovation


               FY10                   Unified Ports   Deploymen...
Cisco Unified Network Services
  Continued Architectural Innovation



                  FY11


FLEXIBILITY
              ...
Unified Computing System
     Key Innovations

                                                               BUSINESS
   ...
Cisco Unified Computing System




                                Over 1,700 UCS Customers

                        40+ I...
Unified Computing System
Target Benefits
                           UCS Advantage!
                           71% Better V...
Innovations in Cisco Data Center
 Lifecycle Services
               Unified                  Unified Network           Uni...
Data Center Business Advantage
   At the Heart of Business Transformation


                 New Service                  ...
Cisco Desktop Virtualization Solution
Overview
 60% greater density
  of virtual desktops                                ...
Virtual eXperience Initiative (VXI)
      Cross Architectural Approach
                                              Mobil...
Summary



                                 Rich Participation – Experience virtualized
                                 ...
The Power of Participation:
                                         An Architectural Approach




FOR FURTHER QUESTIONS A...
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The Power of Participation: An Architectural Approach

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Cisco describes how emerging IT challenges and the imperative to increase business value has evolved its Data Centre 3.0 strategy to become the Data Centre Business Advantage. Cisco’s Data Centre innovations, solutions and eco-system partnerships all fall within this framework. Cisco’s groundbreaking Desktop Virtualisation solution is described as an example.

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The Power of Participation: An Architectural Approach

  1. 1. The Power of Participation: An Architectural Approach © 2010 Cisco Systems, Inc. All rights reserved.
  2. 2. On the Role of Cisco CIO. . . “Your job is to think of what I think of before I think of it, and have it ready to go when I think of it.” John Chambers, Chairman and CEO, Cisco © 2010 Cisco Systems, Inc. All rights reserved. 2
  3. 3. Impact of Internet Evolution on Organizations Wave 3: 2010 and Beyond Participation Wave 2: 2000s Inclusion Immersive communication technologies— Wave 1: 1990s Video and Mobility Connection Cloud/Virtualized Technologies Social Media Connectivity Secure Systems Consumerization of IT Intelligence eCommerce (b2b, b2c) Changed behavior but Active Participation— Enables Self-service difficult for organizations Transforms operating models and productivity to leverage to improve business outcomes Transforming Transforming Transforming Transactions Interactions Organizations © 2010 Cisco Systems, Inc. All rights reserved. 3
  4. 4. . . . and New Network Capabilities 2008 2005 1998 VM-Aware Workloads Workloads Workloads Networks Increase 1GbE Consolidate 10GbE Virtual Desktops Mobilize Clouds © 2010 Cisco Systems, Inc. All rights reserved. 4
  5. 5. Enterprise Vision Operational Innovation Excellence Break the compromise to deliver the AND: Power of Participation Agile and Efficient Personal and Pervasive Open and Controlled Application Green: Security: Performance: EnergyWise TrustSec AppVelocity VXI Mobility: Voice/Video: Motion Medianet © 2010 Cisco Systems, Inc. All rights reserved.
  6. 6. The Data Center perspective Presentation_ID © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
  7. 7. Key Trends Impacting the Data Center Business Architecture The Cisco Data business The need to reduce costs IT as Center Business Advantage Applications Drive for Green—power, and/or maximize profits enabler IT availability cooling and space Architecture Server virtualization — LAN and Storage VM-Level Workload higher performance convergence awareness provisioning 7
  8. 8. Data Center Business Advantage Architectural Framework Driving New Bus. New Service Profitability Creation and Models, Revenue Governance and Risk BUSINESS Generation VALUE Efficient Agile Transformative Cisco Lifecycle Partner Ecosystem Services SOLUTION Consolidation Virtualization Automation Cloud DIFFERENTIATION Open / App. Energy Workload Policy Security Continuity Standards Performance Efficiency Mobility SYSTEMS EXCELLENCE Unified Unified Unified Fabric Network Services Computing TECHNOLOGY Application INNOVATIONS Switching Networking Security Storage OS Management Compute © 2010 Cisco Systems, Inc. All rights reserved. 8
  9. 9. Cisco Unified Fabric Continued Architectural Innovation FY10 Unified Ports Deployment Flexibility CONVERGENCE Fabric Path Architectural Flexibility and Scale OTV Workload Mobility SCALE FEX-link Simplified Management with Scale VN-Link VM-Aware Networking DCB/FCoE Consolidated I/O INTELLIGENCE vPC Active-Active Uplinks VDC Virtualizes the Switch FY08
  10. 10. Cisco Unified Network Services Continued Architectural Innovation FY11 FLEXIBILITY Policy-aware VMs Workload Portability and Mobility Virtual services Agility and on-demand delivery RESPONSIVENESS Fabric Integration Rapid Service Enablement Policy-based provisioning Operational simplicity CONSISTENCY Cloud optimization Secure multi-tenant cloud experience Open APIs Seamless Integration and automation FY10
  11. 11. Unified Computing System Key Innovations BUSINESS VALUE SYSTEMS SOLUTION SYSTEMS EXCELLENCE DIFFERENTIATION EXCELLENCE TECHNOLOGY INNOVATION Rapid Deployment TECHNOLOGY Workload Mobility INNOVATION Optimized Scaling Unified Management Open API Simplified Operations Service Profile HW Unified IT Workflows Abstraction Lower TCO Unified Fabric Virtual Interfaces Extended Memory 12
  12. 12. Cisco Unified Computing System Over 1,700 UCS Customers 40+ ISVs Developing to UCS via API Over 250 B-Series Certified Partners 10 World Record Benchmarks
  13. 13. Unified Computing System Target Benefits UCS Advantage! 71% Better Virtualized performance 80% Less infrastructure for Java Mission Critical 2X Virtual Machines Enterprise Applications 2X Database consolidation 65% Better client performance Current Application 4X Virtual Desktops Migrations #1 Java Benchmark—2- Socket x86 “Best in Class” Single Node results Platform Migration 65% Faster than IBM Power P-Series
  14. 14. Innovations in Cisco Data Center Lifecycle Services Unified Unified Network Unified Fabric Services Computing Unified Fabric Wide Area  App migration WHAT’S exploitation Application and transition NEW planning and Services testing  Management design and validation systems integration Ensures successful adoption in production environments Accelerates ROI  Validates changes in lab to ensure seamless integration in production BENEFITS  Ensures service availability  Smoothes migration, achieves greater application agility, reduces TCO
  15. 15. Data Center Business Advantage At the Heart of Business Transformation New Service Driving New Bus. Creation and Profitability Models, Revenue Governance Generation and Risk BUSINESS VALUE Efficient Agile Transformative Cisco Lifecycle Partner Ecosystem SOLUTION Services Consolidation Virtualization Automation Cloud DIFFERENTIATION Open / App. Energy Workload Security Continuity Policy Standards Solutions Approach Performance Efficiency Mobility SYSTEMS EXCELLENCE Unified Unified Unified Providing Customers Choice Fabric Network Services Computing TECHNOLOGY Application Whole Offers INNOVATION Switching Networking Security Storage OS Management Compute
  16. 16. Cisco Desktop Virtualization Solution Overview  60% greater density of virtual desktops Partner Solution App App Data per server blade Elements Desktop O/S  1/3 cost of networking Desktop Virtualization S/W infrastructure VMWare/Citrix  UCS Service Profiles Hypervisor VMWare/Citrix Storage VDI Broker  Bandwidth optimization and Rich Cisco MDS9000 Cisco Media acceleration Family ASA Cisco Cisco WAAS ACE  Over 20% savings per seat* vs. Unified Unified Unified competitors Fabric Network Services Computing Clients Cisco Data Center Business Advantage Framework WAN Virtualized Data Center © 2010 Cisco Systems, Inc. All rights reserved. 17
  17. 17. Virtual eXperience Initiative (VXI) Cross Architectural Approach Mobile Coffee Home Tandberg Airport Trader Branch Campus User Shop Office EndPoint Client Services Virtualized Framework Endpoint Medianet Services Interface Medianet Services Interface Medianet Services Interface Mobility: Green: Security: Application Voice/Video: Motion EnergyWise TrustSec Performance: Medianet AppVelocity Borderless Networks Enterprise Data Center XaaS Clouds Call Manager Infrastructure Storage Nexus MDS as a Service X Software as a Service as a Service Virtualized Platform Data Center as a Service ACE WAAS UCS © 2010 Cisco Systems, Inc. All rights reserved. 18
  18. 18. Summary Rich Participation – Experience virtualized  Virtual Experience Initiative(VXI)  Application Performance Pillar (App Velocity)  Virtualisation aware Borderless Networks Applications anywhere with advanced application performance & security  Application Velocity Network Services  AnyConnect enhancements Borderless Infrastructure and Network/User services  High density- / high performance platforms  Deployment and optimization offerings Extracting greater business value  Dynamic business models activated by participation © 2010 Cisco Systems, Inc. All rights reserved. 19
  19. 19. The Power of Participation: An Architectural Approach FOR FURTHER QUESTIONS AND TO SEE OUR TECHNOLOGY DEMOS, VISIT US AT STAND 660 © 2010 Cisco Systems, Inc. All rights reserved.

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