Catching up to the Cloud: Roadmap to the Dynamic Services Model


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CIOs routinely express frustration with the time and effort required to align IT with changing business needs. There is a need to enable enterprises to add, remove, grow and shrink services on-demand, regardless of location. This session examines the challenges, explores ways of addressing them, and presents a roadmap to the dynamic services model.

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Catching up to the Cloud: Roadmap to the Dynamic Services Model

  1. 1. Catching up to the Cloud: Roadmap to the Dynamic Services ModelPeter Silva – Technical Marketing Manager
  2. 2. 2 Is IT-as-a-Service a Good Idea? • Our survey shows 43% say somewhat/extremely attractive Extremely unattractive, 6% Extremely attractive, 12% Somewhat unattractive, 16% Somewhat attractive, 31% Neutral, 34%Source: F5 survey of 538 Enterprise IT professionals, July 2011 © F5 Networks, Inc.
  3. 3. 3The Shift to The Dynamic Data Center• The static data center used to work• Then came virtualization & cloud• Then the era of applications• Then traffic diversification• And now IT is buckling … © F5 Networks, Inc.
  4. 4. 4Cloud Computer: IDG Global Cloud Study• 88%: Cloud is a priority within next 18 months• 70%: Security is critical for cloud• 68%: High availability is key for cloud © F5 Networks, Inc.
  5. 5. 5The Shift to The Dynamic Data Center• 64% of developers including video in apps• 1,912 average web transactions per user per day• 28% of developers use HTML5 © F5 Networks, Inc.
  6. 6. 6Traffic Diversification• Amazon: 100 billion objects stored in S3• Google: 5 billion API calls/day• Facebook: 5 billion API calls/day• npr: 1.1 billion API-delivered stories/month © F5 Networks, Inc.
  7. 7. 7How the Static Data Center Falls Short• It started simple• More user types, services• Application issues• Security woes …• What’s the answer? © F5 Networks, Inc.
  8. 8. 8Dynamic Datacenter NeedsStrategic Points of ControlEach “user” has more and more Each “application” has increasinglyaccess points distributed components Application Delivery Networking creates virtualized users, applications, resources and data regardless of location or device• Mobile devices • Service-oriented architectures• Laptops • Virtualized servers• Workstations • Unique ability to manage them as objects • Cloud-based software or• Virtual Desktops • Ideal location to enforce policies for security, components• Personal devices with access, acceleration enterprise access © F5 Networks, Inc.
  9. 9. 9© F5 Networks, Inc.
  10. 10. 10 How Far Along are You? Server virtualization 6% 25% 69% Storage virtualization 11% 47% 42% IaaS 32% 54% 14% PaaS 33% 54% 13% Self-service provisioning 34% 57% 9% Chargeback 48% 44% 8% Hybrid cloud 35% 57% 8% Changing the way IT thinks 26% 67% 7%Source: F5 survey of 538 Enterprise IT professionals, July 2011 © F5 Networks, Inc.
  11. 11. 11 When will IT-as-a-Service become common? 36% 37% 19% 7% 7% 1 year 3 years 5 years 7 years or more NeverSource: F5 survey of 538 Enterprise IT professionals, July 2011 © F5 Networks, Inc.
  12. 12. 12© F5 Networks, Inc.
  13. 13. 13First, Change Your Point of View © F5 Networks, Inc.
  14. 14. 14Managing Applications © F5 Networks, Inc.
  15. 15. 15 Will Your Organization Achieve IT-as-a-Service? • Our survey shows 43% say somewhat/extremely likely they will Extremely unlikely, 8% Extremely likely, 12% Somewhat unlikely, Somewhat likely, 31% 20% Neutral, 28%Source: F5 survey of 538 Enterprise IT professionals, July 2011 © F5 Networks, Inc.
  16. 16. 16A Brave New World …• Applications are complex, composite, distributed• Workplace is mobile, non-PC endpoints abound• Traffic is diversified• Everything creates and consumes data © F5 Networks, Inc.
  17. 17. 17Applications Are Central• The network used to manage applications• In the future, applications will manage the network © F5 Networks, Inc.
  18. 18. 18IT Must Change• Today you configure the network largely by hand• Tomorrow, if you don’t change, you will drown• Instead, build a dynamic data center• And manage the manager © F5 Networks, Inc.
  19. 19. 19Dynamic Data Center• Reconfigure dynamically• Manage by policy, not device• Context-aware policies• ADC manages services © F5 Networks, Inc.
  20. 20. 20Application Control Plane Architecture• Strategic Point of Control• Integrated availability, Application OPTIMIZATION security and optimization Advanced Load Balancing services Standard SECURITY Geolocation SECURITY Application security TCP Optimization Attack protection• Easily and consistently Default Deny Integrated authentication Rate Shaping Full-Proxy integrate external Stateful Sessions services Advanced Encryption Server Offload DC to DC Replication Dynamic ACL Endpoint Security Application Intelligence• Intelligent / Contextual Management Out-of-Band Application Access Policy Caching Optimized SSL VPN policy High-Speed Logging Connection Management Compression AV/IPS/Anit-Spam Integration © F5 Networks, Inc.
  21. 21. 21Application Centric Architecture• 10-100x faster deployment of applications• Reduces CapEx• Reduces OpEx• Enhanced scalability• Enhanced security © F5 Networks, Inc.
  22. 22. 22© F5 Networks, Inc.
  23. 23. © 2011 F5 Networks, Inc. All rights reserved. F5, F5 Networks, the F5 logo, BIG-IP, ARX, FirePass, iControl, iRules, TMOS, and VIPRION are registered trademarks of F5 Networks, Inc. in the U.S. and in certain other countries
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  25. 25. THE WHOLETECHNOLOGY STACKfrom start to finish
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  29. 29. EVENTS, WEBINARS & PRESENTATIONS Missed the event? Download the presentations thatinterest you. Catch up with convenient webinars. Plan your next visit.
  30. 30. DirectoryA comprehensive A-Z listing providing in-depth company overviews
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