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11/2/2011   1   © 2011 Brocade Communications Systems, Inc. Proprietary Information
David SilkeEMEA Marketing DirectorOctober 2011BLUE SKY AND CLOUDS: TRENDS ANDCHALLENGES IN BUSINESS IT TODAY
Brocade NetworkingBackbone for the Infrastructure Cloud       Hyper-Scale      Geo & Metro                   Fabric based ...
11/2/2011   4   © 2011 Brocade Communications Systems, Inc. Proprietary Information
To Web Life                                                                                          61% / 33% streaming  ...
© 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only   11/2/2011   6
© 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only   11/2/2011   7
© 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only   11/2/2011   8
© 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only   11/2/2011   9
© 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only   11/2/2011   10
© 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only   11/2/2011   11
© 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only   11/2/2011   12
82%                        UK population is                          ‘connected’                      30 million          ...
Explosion of Digital Data Worldwide40ZB                                                                                   ...
Video Traffic Growing 7x by 20142000015000           Petabytes per Month100005000 1000                                  20...
Information……..BBC iPlayer breaks 150 million requests   11/2/2011   16   © 2011 Brocade Communications Systems, Inc. Prop...
Innovation…… 11/2/2011   17   © 2011 Brocade Communications Systems, Inc. Proprietary Information
Information/InnovationDriving new business models Revolution in Business models to adapt/survive/thrive Reacting/Maximis...
From books to cloud; From post to streams(Amazon, Netflix, RyanAir +++++)11/2/2011   19   © 2011 Brocade Communications Sy...
INFRASTRUCTURE LIMITATION:    Today’s networks arecharacterized by rigid topology11/2/2011   20         © 2011 Brocade Com...
11/2/2011   21   © 2011 Brocade Communications Systems, Inc. Proprietary Information
Information                                                    Technology is                                              ...
MOBILE                    DATA                                               VIRTUALIZATION      EXPLOSION                ...
CloudPlex                                                                                                       Architectu...
The Roadmap from Virtualizationto Cloud Computing • Consolidation               • Flexibility and speed        •   Self-se...
Fabrics
Join us at Fabric 101:Essentials of Ethernet Fabrics9th & 30th November 2011, Bracknellhttp://www.ethernetfabric101.comVis...
YOUR YEAR-ROUND  IT RESOURCE – access to everything  you’ll need to know
THE WHOLETECHNOLOGY   STACKfrom start to finish
COMMENT &  ANALYSISInsights, interviews and the latest thinking on technology solutions
VIDEOYour source of live information – all the presentations from         our live events
TECHNOLOGY     LIBRARY   Over 3,000 whitepapers,case studies, product overviews and press releases from all the       lead...
EVENTS, WEBINARS &    PRESENTATIONS           Missed the event?   Download the presentations thatinterest you. Catch up wi...
DirectoryA comprehensive A-Z listing     providing in-depth    company overviews
ALL FREE TO ACCESS    24/7
online.ipexpo.co.uk
BLUE SKY AND CLOUDS: TRENDS AND CHALLENGES IN BUSINESS IT TODAY
BLUE SKY AND CLOUDS: TRENDS AND CHALLENGES IN BUSINESS IT TODAY
BLUE SKY AND CLOUDS: TRENDS AND CHALLENGES IN BUSINESS IT TODAY
BLUE SKY AND CLOUDS: TRENDS AND CHALLENGES IN BUSINESS IT TODAY
BLUE SKY AND CLOUDS: TRENDS AND CHALLENGES IN BUSINESS IT TODAY
BLUE SKY AND CLOUDS: TRENDS AND CHALLENGES IN BUSINESS IT TODAY
BLUE SKY AND CLOUDS: TRENDS AND CHALLENGES IN BUSINESS IT TODAY
BLUE SKY AND CLOUDS: TRENDS AND CHALLENGES IN BUSINESS IT TODAY
BLUE SKY AND CLOUDS: TRENDS AND CHALLENGES IN BUSINESS IT TODAY
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BLUE SKY AND CLOUDS: TRENDS AND CHALLENGES IN BUSINESS IT TODAY

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Businesses today are being squeezed from every direction, but information is still the life-blood of modern commerce and access to information means everything. In challenging economic times, budgets are stretched, but management teams still expect optimum output, and this is placing a huge burden on IT departments to innovate and meet business needs. The data centre is at the heart of this innovation, and rightly so – it is the heart and lungs of business in the 21st Century.

The growth in data, Internet-connected devices and server workloads continues to grow, nearly exponentially and end users today have a greater ability today to consume and create tremendous amounts of data outside the data centre and, therefore, the expectation of information-on-demand is becoming increasingly widespread. We all want access to our data and applications on any device, at any time and in any location. As organizations evolve to accommodate this new reality, the challenges they face are abundant:•
How do I scale my network to align with a dynamic business environment?•
How do I create a rock-solid foundation for my most demanding applications?•
How do I maximize my investment in current infrastructure as I build for the future?

Business imperatives such as these are driving the demand for cloud-based solutions. The promise of cloud is that it enables organizations to efficiently deploy needed services that can scale and adapt over time within an economic model that is appropriate to one’s business and financial resources. With the development of private, hybrid and public clouds, there are an abundance of technologies and business models available for delivering cloud-based services. But are they all equally achievable and beneficial? How do you know which one is right for your organization and what is the most effective approach for implementing a cloud-based strategy? The answers will surprise you and will provide a road map to avoid business and technology cul de sacs.

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BLUE SKY AND CLOUDS: TRENDS AND CHALLENGES IN BUSINESS IT TODAY

  1. 1. 11/2/2011 1 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  2. 2. David SilkeEMEA Marketing DirectorOctober 2011BLUE SKY AND CLOUDS: TRENDS ANDCHALLENGES IN BUSINESS IT TODAY
  3. 3. Brocade NetworkingBackbone for the Infrastructure Cloud Hyper-Scale Geo & Metro Fabric based Cloud-plex Unified Network SANS – 16G Connectivity – 100G architecture VCS Management 11/2/2011 3 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  4. 4. 11/2/2011 4 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  5. 5. To Web Life 61% / 33% streaming $3B++++ 20M/17B MMORGP…. 11.1M 15,000 EMEA £6-8B11/2/2011 5 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  6. 6. © 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only 11/2/2011 6
  7. 7. © 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only 11/2/2011 7
  8. 8. © 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only 11/2/2011 8
  9. 9. © 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only 11/2/2011 9
  10. 10. © 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only 11/2/2011 10
  11. 11. © 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only 11/2/2011 11
  12. 12. © 2010 Brocade Communications Systems, Inc. CONFIDENTIAL—For Internal Use Only 11/2/2011 12
  13. 13. 82% UK population is ‘connected’ 30 million UK Facebook users11/2/2011 13 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  14. 14. Explosion of Digital Data Worldwide40ZB 35ZB30ZB20ZB10ZB 1.2ZB 1ZB 2010 2020 Source: IDC and EMC, May 2010 11/2/2011 14 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  15. 15. Video Traffic Growing 7x by 20142000015000 Petabytes per Month100005000 1000 2009 2010 2011 2012 2013 2014 Consumer Internet Video to PC Source: Industry Data, 2010 11/2/2011 15 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  16. 16. Information……..BBC iPlayer breaks 150 million requests 11/2/2011 16 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  17. 17. Innovation…… 11/2/2011 17 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  18. 18. Information/InnovationDriving new business models Revolution in Business models to adapt/survive/thrive Reacting/Maximising virtualisation and cloud Saas; PaaS; IaaS Network is the foundation for everything11/2/2011 18 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  19. 19. From books to cloud; From post to streams(Amazon, Netflix, RyanAir +++++)11/2/2011 19 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  20. 20. INFRASTRUCTURE LIMITATION: Today’s networks arecharacterized by rigid topology11/2/2011 20 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  21. 21. 11/2/2011 21 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  22. 22. Information Technology is Undergoing a Major Transformation11/2/2011 22 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  23. 23. MOBILE DATA VIRTUALIZATION EXPLOSION ANYWHERE These Forces AreCausing a Deconstruction of IT Models11/2/2011 23 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  24. 24. CloudPlex Architecture Amazon EC2 IaaS Rackspace Cloud-in-a-BoxApplication Provider Choice Cloud Servers Amazon Web PaaS Services Google AppEngine Google Apps SaaS SFDC CRM NetSuite Infrastructure Provider Choice 11/2/2011 24 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  25. 25. The Roadmap from Virtualizationto Cloud Computing • Consolidation • Flexibility and speed • Self-serve agility • Cost for peak loads • Capital expense • Capital expense • Operational expense, • Standardization • Flexibility for peak elimination automation • IT as a business loads • Increased flexibility • Less downtime (up and down) • Usage metering STAGE 1: STAGE 2: STAGE 3: STAGE 4: STAGE 5: Server Distributed Private Cloud Hybrid Cloud Public Cloud Virtualization Virtualization - 2000 2000 - 2012 2008 - 2015 2011 - 2017 2013 - 2020Source: Gartner (March 2011)11/2/2011 25 © 2011 Brocade Communications Systems, Inc. Proprietary Information
  26. 26. Fabrics
  27. 27. Join us at Fabric 101:Essentials of Ethernet Fabrics9th & 30th November 2011, Bracknellhttp://www.ethernetfabric101.comVisit us at stand F64 for more information
  28. 28. YOUR YEAR-ROUND IT RESOURCE – access to everything you’ll need to know
  29. 29. THE WHOLETECHNOLOGY STACKfrom start to finish
  30. 30. COMMENT & ANALYSISInsights, interviews and the latest thinking on technology solutions
  31. 31. VIDEOYour source of live information – all the presentations from our live events
  32. 32. TECHNOLOGY LIBRARY Over 3,000 whitepapers,case studies, product overviews and press releases from all the leading IT vendors
  33. 33. EVENTS, WEBINARS & PRESENTATIONS Missed the event? Download the presentations thatinterest you. Catch up with convenient webinars. Plan your next visit.
  34. 34. DirectoryA comprehensive A-Z listing providing in-depth company overviews
  35. 35. ALL FREE TO ACCESS 24/7
  36. 36. online.ipexpo.co.uk

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