Migrating to IP – Dispelling the Myths

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This session will guide you through some of the perceived myths surrounding IP and its application in the security market. Delivered by a leading security technologist this is your forum to get a vendor neutral view point.

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  • For a long time network video was growing by 40% per year and that was faster than the 10% growth in analog video. Since 2005 or so the network video market was growing by 40% and the analog market by 10%, which would mean that IP would become around 50% of the complete market by 2013. But in 2009 the IP market went down to 15%, and many asked them selves if the shift over to IP would stop and customers would go over to low cost analog solutions because of budget constraints.When the dust settles after a turbulent 2009, and all lay offs, consolidations, M&As, cut down on shows and R&D staff that has happened at the analog players the general consensus seem to be that analog has DECREASE around 15% or more in 2009. What would mean that the shift over to IP has continues at the same pace, maybe even accelerated. This is not the first technology shift, do you have any example from other business trades?
  • I’d love to tell you what happened in the market for handheld cameras as it moved from analogue to digital. First digital camera was introduced in 1994 and analogue remained a growth business until 2000.
  • So after the bust, would analog remain flat from here ? What do you think ? …. This is the conclusion that the people at Kodak made, now the worst is over. Do you really think so ?
  • So maybe a tough market really makes weaker companies weaker and stronger companies stronger. Or as Warren Buffet puts it ”Only when the tide goes out do you see how is swimming naked”
  • Bandwidth on the LAN actually used to be a limiting factow, today it is a driver. Anyone remembers the first AXIS 200, using JPEG compression? At the time networks were 10 Mbit/s, which meant that a full frame rate JPEG stream would take 40% of the bandwidth. Good thing the 200+ could only do one frame per second... Which made it totally inappropriate for video surveillabce any way...Then came 100 Mbit in 1998, MPEG 4 in 2004, H264 in 2008, nad now most network are 10/100/1000 which mean that less that 0.1% of the network is used by teh network camera. A modern switch can manage full frame rate video of thousands of cameras.But what will happen with storage ?
  • Storage cost used to be obstacle, now it is a driver. Companies used to do proprietary compression because no one could imagine the fast development in Hard disks.Today, there are 1.5TB drives available at $129. That means less than a dime per GB. A cameras using H264 and VGA resolution would need 20GB per day for storing full frame rate video, which means less than $1 per day. A 1.5 TB drive could store almost 100 days of full frame rate video.Flash drives (SSD: Solid State Drives) for mobile applicationsSD cards, on board storage with a couple of days worth of videoSD XC cards, with 2TB capacity. 2TB could for example store 100 high-definition movies on a single cardOf course, the cost referrred to here is for “raw hard disks”. In most systems you need managed storage which is more expensive. But there are more innovations to come to simplify installation!
  • Back in the 1980:s technology evolution was driven by the military, very much from the Apollo program and the cold war/star wars. But given the economies of scale in chip technology which is totally volume driven there has been a shift from military as a driver to consumer electronics. This is something that also applies to the video surveillance industry. Not a new analogy we have seen the same direction in the analogue market, Tube to CCD, Tape to DVR etc all driven by the consumer electronic industry.
  • Question, who in the room bought a tube TV the last year? The analogue TV-system have been shut down in many country. It was a technolgy that has served us well for more than 60 years. But times change, now ALL new TV:s are flat, are HDTV and support the 16:9 format that gives you a lot better overview than 4:3 format, why is 16:9 better ?Because the world is flat and this is the way you shall see it! At least as seen by a camera on ground.Resolution is not everything. We all need a common standard. 1.5 years ago the question was ”is it 1, 2, 5 or 1.76 Mpixels”. Today there is a common answer driven from consumer technology: HDTV. The next questions that should be asked is on standard. SMPTE is the organisation that is responsible for the HDTV standard. And by that stating color fidelity, resolution, frame rate, aspect ratio.Actually the quality ofHDTV cameras is now so good so that it is even used for TV production!
  • Migrating to IP – Dispelling the Myths

    1. 1. www.axis.com Moving forward – the transition to IP Video Daren Lang
    2. 2. www.axis.com > The UK market is analogue! > Too expensive > The IT Manager – Not on my network! – Bandwidth/Storage – Latency > Image quality and performance – The key technology drivers Focus – Dispelling the myths of IP
    3. 3. www.axis.com Growth in the camera markets Analog video 10% Network video 40% Analogue video -15% Network video 15%
    4. 4. www.axis.com The analogue film and digital camera market Analogue/film Digital
    5. 5. www.axis.com The analogue film and digital camera market Analogue/film Digital
    6. 6. www.axis.com The analogue film and digital camera market Analogue/film Digital
    7. 7. www.axis.com The analogue film and digital camera market Analogue/film Digital
    8. 8. www.axis.com Independent study in 2008, based on real RFPs shows that > The total cost to acquire, install, and maintain a 40 camera system is 3.4% lower than an analogue solution > 32 cameras is the break-even, if no infrastructure is previously installed – From 16-32 cameras, the costs are similar > Always lower total cost for an IP-based system if the infrastructure already exists > Many non-quantifiable advantages for network video – Flexibility, scalability, image quality, future-proof, etc. Lower total cost of ownership
    9. 9. www.axis.com COMPARE > The cost per channel > Flexibility and performance CONSIDER > Back end applications and storage > Industry standard, open-system based servers vs. proprietary hardware like a DVR > Infrastructure used – Can it be leveraged for other applications? > Possibilities to integrate with other systems/applications Lower total cost of ownership
    10. 10. www.axis.com Power over ethernet > Benefits – Cost savings – Reliability with centralized power backup – Simple & cost-efficient installation No need for power outlet at camera location ONE cable for video data & power IEEE802.3af IEEE802.3at (Hi PoE) Industry standards Enables heating and cooling
    11. 11. www.axis.com What do we need to monitor? When do we need to monitor it? Who will monitor it? How many cameras are needed to cover? Fixed or PTZ / Dome cameras? Do we need to monitor, detect or identify? What quality and fps do we need? How much video do we need to transfer? How much video do we need to record and for how long? Engage with IT Manager Influencing the IT manager – Flip the process
    12. 12. www.axis.com LAN bandwidth – more than we need! 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% MJPEG /10 Mbit MJPEG /100 Mbit MPEG4 /100 Mbit H264 /100 Mbit H264 /1Gbit
    13. 13. www.axis.com > Hard disks are following Moore’s law – Terabyte hard drives – 6 p per Gigabyte – 60p per day per camera (H264) > Flash are becoming volume products – Disks double in capacity every year – Mobile applications – SD cards can store days of video – SD XC, up to 2TB in a few years Storage and server trends
    14. 14. www.axis.com > Consumer electronics! > In the consumer space... – Who buys a non HD-ready TV? – Where does the H264 standard originate? – Who buys a fat Tube-TV? – Would you buy a non-megapixel digital camera? – Wouldn’t you like a notebook with SSD memory? > Now you see where video surveillance is heading! Where are the technology drivers ?
    15. 15. www.axis.com > Analogue video based 1940 standard – Not even worldwide – Analogue video shut down in Europe and US > HDTV resolution – Aspect ration(16:9) – Full frame rate – Colour fidelity – Standards based (SMPTE) – H.264 compression – Incredible zoom The case for HDTV and the 16:9 aspect ratio
    16. 16. www.axis.com Can you spot the non-HD TV ?
    17. 17. www.axis.com Comparing Standard resolution with HDTV 4CIF/D1 HDTV 720P Actual images
    18. 18. www.axis.com 35x zoom max tele 18x zoom max tele 4CIF/D1 HDTV 720P Actual images
    19. 19. www.axis.com > MPEG-4 Part 10 Advanced Video Coding – ISO/IEC 14496-10 AVC – H.264 (Official ITU name) – Replaces MPEG-4 Part 2 > H.264 is the first, global video standard shared across all industries – Business – Video surveillance, telecommunications, broadcasting... – Consumer – HD-DVD/Blu-ray, iPod, QuickTime, Flash, YouTube, XBox, PlayStation 3, mobile phones, video cameras... – HDTV in City Centre Delivering the images
    20. 20. www.axis.com > The world of video surveillance will go HDTV, just as we all have in our homes > Thanks to Power over Ethernet the cost of camera deployment falls > H.264 will deliver the images we want > The world of surveillance cameras will go digital, just like film is no more! Conclusions The Surveillance industry will grow thanks to the transition to HDTV!
    21. 21. www.axis.com Thank you! network video innovation global HDTV partnernetwork leader camera protect outdoor image usability leader safe thermal easy installation intelligent open integration ease of use competence megapixel environment worldwide H.264 focus Axis video encoder convergence Get the Axis picture. Stay one step ahead.

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