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Data growth and data management are major challenges for almost all organisations. While some have taken steps to address the issue, others are deterred by resource or budget limitations. This seminar explains why it is important to deal with data growth and management sooner rather than later. It describes how a well implemented data management policy, using the most appropriate data storage medium for the value and required access frequency of the data, will quickly repay the investment and provide long term savingsas well as reduceconsumption. It will present practical examples from a range of organisations, from the Royal Horticultural Society to gm2 Logistics and clean power systems company Intelligent Energy.