Beat<br />Complexity<br />Why Unified Communications<br />is relevant for all sizes of Business<br />   Andy Powell<br />“...
1<br />Is Unified Communications<br />relevant for all sizes of Business?<br />but!<br />
What do clients need?<br />2<br />Lowest Total Cost of Ownership<br />Easy to Use and Easy to Manage<br />Scalability <br ...
The  UC Opportunity<br />The Challenge<br />Simplicity “v” Complexity<br />Rewards of Simplicity<br />
The UC Opportunity<br />The Challenge<br />Simplicity “v” Complexity<br />Rewards of Simplicity<br />
Voice<br />Unified Messaging<br />Business Processes<br />Office<br />Mobile<br />Hotel<br />Office Apps<br />Integration<...
© 2009 ShoreTel, Inc. All rights reserved worldwide.<br />Focus on the business<br />
The UC Opportunity<br />7<br /><ul><li>More calls
Happier customers
Connected business</li></ul>Agility<br />Revenue<br /><ul><li>Simplicity
Less travel
Low TCO
Optimized</li></ul>Costs<br />
Speeding up the business<br />
The UC Opportunity<br />The Challenge<br />Simplicity “V” Complexity<br />Rewards of Simplicity<br />
The Challenge<br />10<br /><ul><li>Longer Calls
Unhappy Customers
Non-productive time</li></ul>Complexity<br />Revenue<br /><ul><li>Skill retention
Downtime
Time to repair
Speed of change</li></ul>Costs<br />
Complexity Slows Business<br />
12<br />Complexity slows down the business<br />
The UC Opportunity<br />The Challenge<br />Complexity “V” Simplicity<br />The rewards of simplicity<br />
14<br />
Avaya’s complex architecture<br />
Microsoft’s complex architecture<br />
Cisco’s complex architecture<br />
PSTN<br />PSTN<br />PSTN<br />LONDON<br />IP WAN<br />SYDNEY<br />PARIS<br />SINGLE-IMAGE ARCHITECTURE<br />ShoreTel Direc...
System Management HeadcountShoreTel survey results reveal a 70% to 80% cost reduction vs. other IPT platforms<br />
Architecture: reliability<br />
<ul><li> Servers </li></ul>Hours of outages per server per year<br />Fans<br />Power Supplies<br />Disc Drives<br />Data C...
The problem with servers<br /><ul><li> ShoreTel </li></ul>Minutes to seconds of outage per year<br />Fans<br />Power Suppl...
2<br />8<br />TOTAL<br />Server comparison<br />
Server comparison<br />2<br />6<br />TOTAL<br />
Server comparison<br />2<br />9<br />TOTAL<br />
<ul><li>Phone Provisioning
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Why UC is Relevant for all Sizes of Business - Not Just Large Ones

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To date Unified Communications has been the preserve of the larger enterprise when in fact it is the smaller
faster moving companies who stand to benefit for UC the most. In the session Andy Powell will explain why...

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  • So let me start with my closing remarks, and turn the title into a question.“Is unified comms relevant for all sizes of business?”Well you will be pleased to know the answer is &lt;build&gt;A definitive Yes!.....but.… please don’t leave….. It may not be the case unless you consider some basic principles. In fact the benefits of UC can be amplified, the smaller the business you are. A two hour saving in travel could turn around a deal that means the ongoing success of a company. In smaller companies individuals have bigger impacts. However, it is only a benefit if it is easy to achieve.
  • Ok, that’s what clients need. Here is the background to the question.
  • Firstly let me define Unified Communications and the opportunity it presents to all business.
  • Lets turn that around and focus on the businessThere are only two reasons WHY people by IT.To grow or drive revenue or reduce a cost. In 25 years in this industry I have never found any other reason.Gone are the days of IT presentations with statements like“and it has over 2000 LEDs” ( I did hear that at a conference once.)IT has got to have a POSITIVE impact of the bottom line of a business. In fact even with these parameters it is often easier to justify a cost reduction than invest in a business risk to grow revenue.
  • So how does UC fit here?Unifying your approach to business communications can mean simple things like more calls.One of my customers in the legal industry records an additional 200 calls week. You appreciate calls convert to revenue very quickly in the legal industry. He achieves this because calls get answered by the right person quicker.A more responsive organisation has happier customers. I mean look at ShoreTel’s customer sat scores . Happier customers means better PR, more reference ability, more business. A connected business, is an efficient business. The fact I can turn any telephone into my office phone means geography is no hand-break on efficiency.Lets look at the costs. A simple solution takes less time to manage and therefore less headcount. I don’t have to travel so much as I can connect so easy. Maintaining a low TCO means that my UC solution will work for me through a LONG life time. Optimized communications, means &lt;build&gt; agile business.
  • Speeding it up………
  • Ok so I have built you up there. Lets have a closer look at t he challenge.
  • Well from that previous slide it’s a position of opposites.If it takes you longer to talk to your customers… i.e. finding the right number, operating the right device, not getting to your voice mails quick enough. Generating unhappy customers…. Just spending time fixing and fidgeting to get things to work for you, creates a significant increase in non productive time.In smaller business this can be amplified. You invest in skills training of your staff and they up and go to pastures new. A system is down longer because it is complex to repair. Your ability to react to change is hampered.I once asked a prospective customer of ours. How long it takes them to add a user to their system. They said 4 days!... It was a managed service. They had to raise a PO and get it approved and then the supplier had to process it…. Three clicks of a mouse in ShoreTel.&lt;build&gt;The net result is complexity. Complexity is the thing that….. &lt;build&gt;
  • SLOWS BUSINESS DOWN.
  • Forgive me for this indulgence. When I asked my marketing department to come up with a slide to depict a business slowing down. They came up with two to give me a choice… Love both of them so I left them in.Complexity IS the hand-break on a business. If it is more complex it will take you longer… cost you more… limit you horizons..
  • I am now going to show you what different complexities you can encounter. And remember these are amplified in smaller business.
  • But first let me pose a question. When did Complexity become the norm?IT’s almost in our DNA now. We expect things in IT to be complex? Why?Why should I have a Highly accredited, certified IT Professional.. Resetting passwords? Adding a user. Why should I have to know a glossary of acronyms just because I want to communicate to my customers?Lets see the world through some other eyes for a second.
  • This is what an Architecture looks like when you are trying to overlay Unified Communications over a TDM system
  • What an Architecture looks like when you are building a UC as a centralized software application
  • What an Architecture looks like when you buy the parts a-la-carte!Its like buying three different jig saw puzzles and trying to make just one.
  • ShoreTel ArchitectureThis is what an Architecture looks like when it has been designed as a pure IP system from the ground up!A highly available solution that scales with your business and can be managed from one interface… is Brilliantly Simple.
  • Architecture – ReliabilityAny communications system is only as reliable as the components used to build the system 9’s of availability3 (9’s) = Nine hours of outage per year – most WAN networks4 (9’s) = One hour of outage per year – most servers5 (9’s) = 5 minutes of outage per year - Single ShoreTel Switch 6 (9’s) = 30 seconds of outage per year7 (9’s) = 3 seconds of outage per year which is the level you reach when you implement N+1 for your customersSo it’s very important to make sure that you build your solutions out of reliable components.
  • A lot of unified communications rely on servers for delivery of their benefits.So apart for the fact you spend money on powering them up and then also spend money on cooling them down…..In a Servers Fans, spinning media disc drives Hours of outages per server per year!Longer they run, higher the probability they will fail
  • Solid State ShoreTel SwitchesOut of the box our switches have a high reliability with MTBFs of between 10-14years. So if Stand alone = 5 minutes per year.When we put them in an architecture that can heal itself. N+1 = 3 to 30 seconds per yearBy the way that architecture resiliency is provided with just one extra switch in your whole enterprise.
  • Lets have a look at some Server Comparisons. These are from the RFPs submitted to VoiceCon
  • Server Comparison Avaya
  • Server Comparison Microsoft
  • Here’s another complexity. If you have multiple management domains for different UC features. Then you are going to take longer to set things up.One of the first Installs I did in ShoreTel, took me about an hour and half. Server, Switches 25 handsets a couple of clients, a BRI trunk. If you talked to our implementation services division this would be considered slow. 12 years in marketing has taken it’s toll on me.However this was an evaluation system I was installing. Another manufacture took three days. Suffice it to say this eval was successful and they are now one of our biggest partners.
  • ShoreTel’s Provisioning Simplicity is that we have one management interface that provisions all aspects of the UC spectrum. This management interface is web addressable and therefore you can manage your UC platform from any where in your enterprise. Or even outside it if you have a secure connection. Add a user with three clicks of a mouse. Provision those traditional telephony features AA&lt; Workgroups etc. With relative ease. You can also delegate mundane functions like password resets to non technical people.
  • Here is another approach to complexity.I must admit I have never understood when people say their solutions is a software solution. Software is just a DVD until you put it on a hardware platform. It ALL makes part of your solution.Vendor complexity is when you need other manufacturers to deliver certain aspects of it. With the additional maintenance complexity that comes with it.
  • Finally there is deployment complexity….. Control units, daughter cards… In fact may I be bold to say, if you have to get a screw driver out to configure your solution it is already too complex.
  • ShoreTel’s Deployment Simplicity is appliance based. Select the one you want, place it where you need, when you need it.
  • So the rewards of simplicity are relevant for all Business if you want to deliver a Unified Communications strategy.
  • Why should it have to be complex, whether you are a small business or a large business. The benefits of Brilliantly Simple UC can produce results that directly impact the bottom line.
  • At ShoreTel we basically have three component parts to a single solution.Our reliable voice switches ensuring that your communications remain available to your business.A range of Telephones, that are intuitive to use, and have a very high quality audio.And the applications that make using UC and the management of it really simple.
  • And it’s not just at the cost of the solution. The TCO is something that ShoreTel Gurantee’s.Less FTELess time trainingFree software upgrades through system liufe.Minimum downtimeEven less electricity.
  • It’s very hard to maintain simplicity. In fact we have a growing engineering team that are doing all the hard parts to ensure it remains simple for our customers.But the net result is that UC can benefit all customers providing it maintains this simplicity.
  • Thank you for your time today. I hope I have made your world a little bit more orange. Please come and visit us on our stand so we can show how Brilliantly Simple it all is.
  • Why UC is Relevant for all Sizes of Business - Not Just Large Ones

    1. 1. Beat<br />Complexity<br />Why Unified Communications<br />is relevant for all sizes of Business<br /> Andy Powell<br />“Solutions Evangelist”<br />
    2. 2. 1<br />Is Unified Communications<br />relevant for all sizes of Business?<br />but!<br />
    3. 3. What do clients need?<br />2<br />Lowest Total Cost of Ownership<br />Easy to Use and Easy to Manage<br />Scalability <br />Reliability and Availability<br />
    4. 4. The UC Opportunity<br />The Challenge<br />Simplicity “v” Complexity<br />Rewards of Simplicity<br />
    5. 5. The UC Opportunity<br />The Challenge<br />Simplicity “v” Complexity<br />Rewards of Simplicity<br />
    6. 6. Voice<br />Unified Messaging<br />Business Processes<br />Office<br />Mobile<br />Hotel<br />Office Apps<br />Integration<br />Presence <br />and IM<br />Home<br />Airport Wifi<br />Mobility<br />Video<br />Web Collaboration<br />Conferencing<br />Unified Communications<br />
    7. 7. © 2009 ShoreTel, Inc. All rights reserved worldwide.<br />Focus on the business<br />
    8. 8. The UC Opportunity<br />7<br /><ul><li>More calls
    9. 9. Happier customers
    10. 10. Connected business</li></ul>Agility<br />Revenue<br /><ul><li>Simplicity
    11. 11. Less travel
    12. 12. Low TCO
    13. 13. Optimized</li></ul>Costs<br />
    14. 14. Speeding up the business<br />
    15. 15. The UC Opportunity<br />The Challenge<br />Simplicity “V” Complexity<br />Rewards of Simplicity<br />
    16. 16. The Challenge<br />10<br /><ul><li>Longer Calls
    17. 17. Unhappy Customers
    18. 18. Non-productive time</li></ul>Complexity<br />Revenue<br /><ul><li>Skill retention
    19. 19. Downtime
    20. 20. Time to repair
    21. 21. Speed of change</li></ul>Costs<br />
    22. 22. Complexity Slows Business<br />
    23. 23. 12<br />Complexity slows down the business<br />
    24. 24. The UC Opportunity<br />The Challenge<br />Complexity “V” Simplicity<br />The rewards of simplicity<br />
    25. 25. 14<br />
    26. 26. Avaya’s complex architecture<br />
    27. 27. Microsoft’s complex architecture<br />
    28. 28. Cisco’s complex architecture<br />
    29. 29. PSTN<br />PSTN<br />PSTN<br />LONDON<br />IP WAN<br />SYDNEY<br />PARIS<br />SINGLE-IMAGE ARCHITECTURE<br />ShoreTel Director<br />Contact<br />Center<br />DistributedVoice Server<br />[physical or virtual]<br />Headquarters Server [physical or virtual]<br />ShoreTel’s brilliantly simple architecture<br />
    30. 30. System Management HeadcountShoreTel survey results reveal a 70% to 80% cost reduction vs. other IPT platforms<br />
    31. 31. Architecture: reliability<br />
    32. 32. <ul><li> Servers </li></ul>Hours of outages per server per year<br />Fans<br />Power Supplies<br />Disc Drives<br />Data Connectors<br />Multiple boards<br />The problem with servers<br />
    33. 33. The problem with servers<br /><ul><li> ShoreTel </li></ul>Minutes to seconds of outage per year<br />Fans<br />Power Supplies<br />Disc Drives<br />Data Connectors<br />Multiple boards<br />
    34. 34. 2<br />8<br />TOTAL<br />Server comparison<br />
    35. 35. Server comparison<br />2<br />6<br />TOTAL<br />
    36. 36. Server comparison<br />2<br />9<br />TOTAL<br />
    37. 37. <ul><li>Phone Provisioning
    38. 38. Voicemail
    39. 39. Presence
    40. 40. Contact Center
    41. 41. E911
    42. 42. Unified CM Admin
    43. 43. Unity Admin
    44. 44. Unified Presence Admin
    45. 45. Unified Contact Center Admin
    46. 46. Emergency Responder Admin</li></ul>Provisioning complexity<br />
    47. 47. <ul><li>Phone Provisioning
    48. 48. Voicemail
    49. 49. Presence
    50. 50. Workgroups
    51. 51. E911
    52. 52. Mobility
    53. 53. Director</li></ul>ShoreTel’s provisioning brilliant simplicity<br />
    54. 54. <ul><li>Call control and voicemail
    55. 55. Gateways
    56. 56. Phones
    57. 57. Survivable remote office
    58. 58. E-911</li></ul>Microsoft’s vendor complexity<br />
    59. 59. <ul><li>Control Unit
    60. 60. Base Cards
    61. 61. Daughter Cards</li></ul>Each control unit must have up to 8 cards installed<br />Avaya’s deployment complexity<br />
    62. 62. ShoreTel’s deployment simplicity<br />
    63. 63. The UC Opportunity<br />The Challenge<br />Complexity “V” Simplicity<br />The Rewards of Simplicity<br />
    64. 64. Why should it be complex?<br />
    65. 65. ShoreTelApplications<br />ShoreTelIP Telephones<br />ShoreTelVoice Switches<br />ShoreTel’s end-user brilliant simplicity<br />
    66. 66. $26.06<br />Long distance charges<br />Implementation and training<br />Network costs<br />Capital cost for network upgrade<br />Electricity consumption<br />System management, MACs, downtime<br />$19.16<br />Capital cost for telephony system<br />$18.23<br />Support services<br />$14.06<br />$13.13<br />$5.86<br />$M<br />Avaya<br />Microsoft<br />ShoreTel<br />TDM<br />Mitel<br />Cisco<br />TCO Results<br />
    67. 67. The rewards of simplicity<br />SIMPLE TO<br />SIMPLE TO<br />SIMPLE TO<br />DEPLOY<br />SIMPLE TO<br />SIMPLE TO<br />SCALE<br />LEARN<br />USE<br />MANAGE<br />35<br />
    68. 68. Brilliantly Simple <br />

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