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Jump on the Cloud


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In this session, Gordon Graylish will review how Intel is playing a leading role to enable internet expansion through the embedded internet and enabling Cloud computing to be realized through the evolution of infrastructure capabilities that hold the promise of greater efficiencies, less complexity, improved asset utilization and reduced TCO.

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Jump on the Cloud

  1. 1. A PERSPECTIVE ON CLOUD COMPUTING<br />Gordon Graylish<br />Vice President & General Manager<br />Enterprise Solution Sales<br />Sales and Marketing Group, Intel Corp<br />
  2. 2. If the Internet were a movie we’d still be in the opening credits…<br />1 Billion videos served up by YouTube everyday.<br />30 Billion Videos Viewed each month<br />182 – number of online videos avg internet user watches per month<br />25% of the world is connected<br />> 250 Million Websites<br />45B Web Searches per Month<br />The Internetis BIG &GROWING<br />500M Active Users on Facebook<br />50% of Active Facebook users login every day<br />>30Bn pieces of content shared of Facebook each month<br />100,000 Blogs Created Daily <br />$750B Dollars Online Sales Worldwide <br />50 Million Tweets a day 600 Tweets per second<br />Intel confidential <br />Source: Forrester, ABI, Facebook statistics<br />
  3. 3. Sensors<br />Home <br />Storage<br />Point of Sale<br />IP Cameras<br />Power Lines<br />IP Phones<br />In-Vehicle<br />Infotainment<br />Net book<br />Security<br />IPTV/IMS<br />Military/Aero<br />Learning<br />Home Auto<br />Digital Signage<br />Portable<br />Medical<br />Net top<br />Factory<br />Automation<br />Gaming<br />Industrial PC<br />Printers<br />Medical<br />Transport<br />Robotics<br />MID<br />From Genomic research to Connecting Cars<br />…it’s Only the Beginning<br />Genomics Research<br />Medical Imaging<br />Financial Analysis<br />Weather Prediction<br />Oil Exploration<br />Design Simulation<br />Cloud Computing<br />Data Center Refresh<br />
  4. 4. The Internet Underpins the Next Wave of Enterprise Computing…<br />Business Trend & Technology Response<br />Customers<br />Faster Business Clock Speed<br />Real-time biz intelligence; data explosion; <br />Utility infrastructure; rapid re-provisioning<br />Mobile Consumer <br />Digital <br />Offices<br />Innovation Beyond the Firewall <br />“Everything” as a Service (SOA, Cloud), <br />Consumerization, ,Embedded Clients<br />Data Center<br /> Mobile Workforce<br />The World is Flat<br />Mobile device as std biz client, secure connectivity Anytime/anywhere. Unified communications. Web 2.0<br />ISP / Telco<br />Factory / Warehouse<br />The World is Green<br />Low power clients (HUGI)<br />Data center utilization tunable consumption<br />Efficient IT<br />Consolidation & re-platforming. Dynamic resource management. Automation. Outsourcing. Cloud computing<br />Supplier<br />Outsourcer<br />
  5. 5. …eCommerce to Enterprise Cloud…<br />The corporate boundariesare blurring.<br />The cloud is emerging.<br />
  6. 6. Cloud computing is not so much a definition of a single term but a trend in Service Delivery. <br />CEO = Growth Opportunity<br />CIO = IT impacts business value <br />IT Director = Effective IT Utilisation <br />Enabled by a set of new technologies where Services and data reside in shared, dynamically scalable resource pools<br />
  7. 7. Power and Cooling Costs<br />Server Management and Administration Costs<br />New Server Spending<br />Why is a new Service Delivery Model is Needed ?<br />Installed Base<br />Spending<br />(US$B)<br />(M Units)<br />US$300<br />50<br />US$250<br />40<br />Install base cumulative<br />US$200<br />30<br />US$150<br />20<br />US$100<br />10<br />US$50<br />0<br />US$0<br />‘96<br />‘97<br />‘98<br />‘99<br />‘00<br />‘01<br />‘02<br />‘03<br />‘04<br />‘05<br />‘06<br />‘07<br />‘08<br />‘09<br />‘10<br />Worldwide IT Spending on Servers, Power and Cooling, and Management/Administration<br /> regain OpEx control and meet financial expectations<br />Source: IDC, “Virtualization and Multicore Innovations Disrupt the Worldwide Server Market,” Document 206035,Publish date: March 2007<br />
  8. 8. IT Budgetary Perspective –Balance Strategic with Tactical<br />Drive Transformation<br /><ul><li>A Service Oriented Utility infrastructure</li></ul>Innovate<br />(private cloud)<br />Maintain<br />(Keep the lights on)<br />Enhance<br />(near term wins)<br />Remove Barriers, Lower TCO<br /><ul><li>Accelerate infrastructure refresh
  9. 9. Secure information & assets
  10. 10. Standardize & optimize
  11. 11. Virtualization : utilization
  12. 12. Virtualization : flexibility
  13. 13. Datacenter Power Efficiencies</li></ul>Source: Gartner IT Key Metrics Data 2008<br />
  14. 14. Considering Cloud Deployment Today<br />“Private Clouds” <br />“Public Clouds” <br />Virtual Private and Hybrid clouds<br />Cloud Brokers<br />Services via public internet, multi-tenant<br />Deployed behind firewall for an organization’s internal use<br />Intel IT Strategy: develop private clouds while adopting best of breed public cloud services<br />
  15. 15. What is Holding Back the Cloud Today?<br />Technology Maturation<br />Security<br />Lack of automation<br />More power efficiency<br />Standards<br />Acceptance of Risk<br />IP protection<br />Interoperability and lock in<br />Compliance and audit<br />Guaranteed quality of service<br />A cultural shift and technology advancement is needed<br />
  16. 16. The Cloud Drives New expectations of the Data Center<br />Federated<br />Data and services seamlessly scale and securely span clouds<br />Automated<br />Client Aware<br />Dynamically allocates resources to manage service level and optimize power<br />Secure access & optimal experience across a range of devices<br />Requires an Efficient, Secure, Simplified and Open Architecture<br />
  17. 17. Principles for an Open Data Center<br />Efficient<br />More work done / Watt /$. Distributed & balanced computing end-to-end <br />Simplified<br />Flexible infrastructure optimized across any device<br />Secure<br />Protection from unauthorized access or disruption from server to client<br />Open<br />Innovation & compatibility based on standards. Write once, Run anywhere<br />Ecosystem enabling, Cloud builder<br />10GbE for unified storage and network traffic<br />Rapid VM migration across server generations, Protected & Locked down VMs, Encrypted data & transactions<br />Intel® CPUs, Chipsets, Drivers, Compute energy efficiency, Virtualization technology<br />24032010 IT nation Luxembourg MBA<br />
  18. 18. Open Data Center: EfficientDrive Efficiency Across the Breadth of the Data Center<br /><ul><li>Up to 5x efficiency improvement in 5 years15
  19. 19. Near linear power scaling between idle & max
  20. 20. Near native virtualized performance
  21. 21. Data center level power management drives 40% utilization improvement16
  22. 22. Solid state data center for 100X bandwidth, 80% lower power17
  23. 23. Driving PUE below 1.25</li></ul>Today:Energy efficient Intel® Xeon® processors & Intel® Data Center Manager & Node Manager<br />Efficient<br />
  24. 24. Moore’s Law Drives Energy Efficiency<br />Core Integer Performance Over Time*<br />Power reduction Over Time*<br />10000<br />1.E+00<br />Core™ 2 Duo Extreme QX6700<br />Core™ 2 Duo Processor X6800<br />1.E-01<br />Pentium® -D Processor<br />1000<br />Pentium® 4 Processor EE<br />1.E-02<br />Pentium® 4 Processor<br />1.E-03<br />Pentium® -IIi Processor<br />Pentium® -II Processor<br />100<br />1.E-04<br />Pentium® Pro Processor<br />Pentium® Processor<br />1.E-05<br />10<br />i486DX2<br />1.E-06<br />i486<br />1.E-07<br />1<br />386<br />1970<br />1980<br />1990<br />2000<br />2005<br />2010<br />1986<br />2008<br />1988<br />1990<br />1992<br />1994<br />1996<br />1998<br />2000<br />2002<br />2004<br />2006<br />Single Core Moore’s Law<br /><ul><li>~1 million factor reduction in energy/transistor over 30+ years
  25. 25. Delivering great performance within power envelope
  26. 26. Compute energy efficiency  Positive impact on environment</li></ul>Efficient<br />Source: Intel Corporate Technology Group<br />
  27. 27. Datacenter Investment Alternatives<br />Technology<br />Efficient Alternatives<br />Investment Goals<br />Airside Economizers, Water Chilled Cabinets, Warm Datacenters<br />Minimize Cost/kwUse, Optimize Cooling Capacity<br />CoolingHVAC, Water Chillers<br />DC Power (New Facilities Only)<br />Optimize Power Delivery to Racks<br />Power(UPC, etc.)<br />Overhead<br />Maximize Performance Density and Performance EfficiencyMinimize Cooling Load/Rack<br />Efficient Servers (SpecPower*), Refresh, Instrumentation<br />ComputeServers, Storage, Communications<br />Efficient<br />Optimize Investment on Productivity Drivers<br />
  28. 28. Open Data Center: Secure Secure Execution and Data Protection at Rest and In Flight<br /><ul><li>Pervasive use of data encryption
  29. 29. Protected and locked down virtual machines in multi-tenancy environments
  30. 30. Hardware enforced audit and compliance
  31. 31. Resiliency built in for defense and recovery from faults</li></ul>VM<br />VM<br />VM<br />VM<br />Cloud Software Infrastructure<br />Today:Intel ® Virtualization Technologies, Encryption Capabilities and Trusted Execution Technologies<br />Secure<br />
  32. 32. Open Data Center: SimplifiedReduce the Avalanche of Data Center Complexity<br /><ul><li>Flexible infrastructure across compute, storage and network
  33. 33. Unified network & storage fabric
  34. 34. Scalable management for 1M+ nodes
  35. 35. Resources exposed to enable optimized services across a range of clients</li></ul>Mgmt<br />Unified Fabric<br />Storage Arrays<br />Servers<br />Today:Adopt 10GbE for unified storage and network traffic<br />Design with Intel® Xeon® processors for compute & storage flexibility<br />Simplified<br />
  36. 36. Open Data Center: OpenMulti-vendor innovation with compatibility of solutions<br /><ul><li>Workload portability across clouds
  37. 37. Data Center Mgmt taskforce (co-chair)
  38. 38. OGF’s Open Cloud computing Interface (OCCI)
  39. 39. Multiple virtualization forums
  40. 40. Multi-vendor choice and integration
  41. 41. Common APIs, protocols and interfaces
  42. 42. Server Systems Infrastructure (SSI) standards
  43. 43. IEEE, PCI-SIG & IETF
  44. 44. Trust and transparency with security policy, best practices and technologies
  45. 45. Cloud Security Alliance (CSA)</li></ul>Cloud <br />Infrastructure<br />Security<br />Network<br />Storage<br />Compute<br />Datacenter facilities (e.g. cooling, power) <br />Today:Adopt solutions and support standards that have the greatest levels of compatibility and interoperability<br />Open<br />
  46. 46. Intel Architecture - a Transformational PathWhere Will You Invest Tomorrow?<br />The <br />“economic platform” <br />for building an enterprise<br />A Common Foundation with Server Choices to balance Standardization with Optimization<br />Open<br />
  47. 47. Standardization Vs. Optimization <br />Standardization<br />Simpler automation process<br />Highest modularity and expandability <br />Optimization<br />The best HW for every application instance<br />Maximize utilization of space and power<br />Open<br />How do you do both ?<br />
  48. 48. Intel® Cloud Builder Program:Facilitating cloud development and deployment<br />Open Cirrus™, UC Berkley RADLab, Universities<br />Intel Cloud Test Bed <br />POCs and Joint Labs IT@Intel<br />Case Studies<br />Cloud Reference Architectures, Tools and Training<br />Deployment Best Practices<br />Building Optimized Clouds<br />Advanced Cloud Research<br />Leading the ecosystem to help organizations build the Cloud<br /> <br />Open<br />
  49. 49. Tick<br />Tock<br />Tick<br />Tock<br />Tick<br />Tock<br />Tick<br />Tock<br />Sandy<br />Bridge<br />Merom<br />Penryn<br />Nehalem<br />Future <br />Processor<br />Tick-Tock Development ModelSustained Microprocessor Leadership<br />65nm<br />45nm<br />32nm<br />22nm<br />Intel® Core™<br />Microarchitecture<br />Nehalem<br />Microarchitecture<br />Sandy Bridge<br />Microarchitecture<br /> 2010<br />onwards<br />Westmere<br />
  50. 50. Introducing Xeon 7500 (Nehalem-EX)<br /><ul><li>Biggest Performance Jump Ever in Xeon history
  51. 51. 16 Threads per socket, 24MB Cache
  52. 52. Nehalem and Quick Path architectures in EX
  53. 53. 4X memory capacity and 9X the memory BW
  54. 54. New 8-Socket and expanded 8S+ platforms
  55. 55. >20 new reliability features</li></ul>IO HUB<br />Nehalem-EX<br />Nehalem-EX<br />Nehalem-EX<br />Nehalem-EX<br />Memory<br />IO HUB<br />Intel® ScalableMemory Buffer<br />The Next Generation Intelligent Expandable Platform<br />Anticipate even more compelling economics !<br />
  56. 56. Server Refresh: 2010Single Core  Xeon® 5600<br />2010<br />Up to 15x Performance<br />Performance Refresh<br />1:1<br />2005<br />15 racks of Intel® Xeon® Single Core Servers<br />8% Annual Energy Costs Estimated Reduction (estimated)<br />15 racks of Intel® Xeon® 5600 Based Servers<br />95%Annual Energy Cost Reduction (estimated)<br />– OR – <br />Efficiency Refresh<br />15:1<br />As Low as 5 MonthPayback<br />1 rack of Intel® Xeon® 5600 Based Servers<br />Source: Intel measurements as of Feb 2010. Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only.  Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup. <br />
  57. 57. Server Refresh ROI : Intel Can Help You Make the Case<br /><ul><li> Rapid Payback
  58. 58. Dramatic Savings
  59. 59. Unique Opportunity</li></ul><br />
  60. 60. Summary<br /><ul><li>Know where you’re going – don’t lose sight of your vision
  61. 61. Balance tactical projects with strategic direction
  62. 62. How much could you save whilst transforming your business with Information Technology ?
  63. 63. Check out the demo’s on the Intel booth
  64. 64. </li></li></ul><li>Thank You<br />
  65. 65.
  66. 66. Sources<br />IDC “Server Workloads Forecast” 2009<br />IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 <br />ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast<br /><br /><br /><br />8x Network: 800 Terabytes / second of IP traffic estimated on Internal Intel analysis “Network Supply/Demand 2010-2020” forecast . 16x Storage: 60 Exabytes of data stored from Barclays Capital “Storage Bits” Sept 2009, extrapolation by Intel for 2015; 20x Compute: Intel Internal LRP forecast. Extrapolated to 1 billion virtual servers using 1 vm/core<br /><br /> <br /> <br />Jonathan Kooney, 6/09.<br />Data Center Knowledge, 4/09<br />Summary of spending between 2010 and 2014. Intel commission analysis with Bain Consulting based on: IDC “Server Workloads Forecast” 2009, AMI US SB/MB Overview and Market Opportunity Assessment 2006 Gartner “WW IT Services Forecast” 2009; Cowen & Co “VMware” (July 2009); IDC 2009 “Optimizing Infrastructure and Service Management in Tough Economic Times”, analyst reports, IDC storage & networking reports, Gartner 2009 WW IT Services Forecast, BLS, Computer Economics, PrincipledTechnology, expert interviews, Bain analysis<br />Winston Bumpus, DMTF 6/09 <br />Intel, 2010 review of performance and performance efficiency benchmarks - SPECint and SPECpower - across multiple server generations and forecast for future improvement of future generation products<br />Baidu whitepaper, 2009 posted at<br /><br />
  67. 67. Investing for the Future<br /> 2009 R&D Spending<br />25%IN NEW AREAS<br />CORE<br />Includes: Handhelds, Consumer Electronics, Embedded, Graphics, WiMAX<br />Total Spending in New Businesses <br />25% CAGR for 2006-2009 <br />
  68. 68. Spending<br />Capital Additions to Property,Plant and Equipment(Dollars in Billions)<br />Research and Development(Dollars in Billions)<br />7.3<br />5.9<br />5.8<br />5.7<br />5.7<br />6.7<br />5.1<br />5.9<br />5.9<br />4.8<br />4.4<br />5.2<br />5.0<br />4.0<br />3.9<br />4.7<br />3.8<br />4.5<br />3.8<br />3.7<br />2009<br />2009<br />2008<br />2000<br />2001<br />2002<br />2003<br />2004<br />2005<br />2006<br />2007<br />2008<br />2000<br />2001<br />2002<br />2003<br />2004<br />2005<br />2006<br />2007<br />
  69. 69. Intel IT Cloud Computing Strategy<br /><ul><li>Current: Grow internal cloud
  70. 70. Interim: Transform existing environment to internal cloud
  71. 71. Future: Move between internal and external cloud </li></ul>Grow the Cloud from the inside out<br />
  72. 72. IT Reality : The 2010 Dilemma<br />Business Spending Forecasted to Improve…<br />…but this won’t translate into a blank check for IT…<br />“IT spending will rebound in 2010 as the industry leaves behind the worst year ever”<br />—GartnerOctober 19, 2009<br />“For more than 50% of CIOs the IT budget will be 0% or less in growth terms”<br />—GartnerOctober 19, 2009<br />IT Investments Must Save Money or Help Grow the Business<br />Source: Gartner press release<br />