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IPA 'Game Changers' event, 13th May 2009 – Six to Start presentation

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Dan Hon of Six to Start's presentation from the IPA Strategy Group's 'Game Changers: Strategy – Creativity – Technology' event on Wednesday 13th May 2009.

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IPA 'Game Changers' event, 13th May 2009 – Six to Start presentation

  1. 1. Six to Start We Told Stories IPA Game Changers, 13 April 2009
  2. 2. We’re Six to Start. We invent and build new kinds of entertainment.
  3. 3. Six to Start IPA Game Changers 09 We make games, stories and playful things where the internet is the glue knitting lots of different platforms together. Some people call these things Alternate Reality Games.
  4. 4. Six to Start IPA Game Changers 09 ARG
  5. 5. Six to Start IPA Game Changers 09 (Don’t get me started on ARGs)
  6. 6. Six to Start IPA Game Changers 09 We Tell Stories. WINNER: SXSW WEB AWARDS 2009: Best of Show WINNER: SXSW WEB AWARDS 2009: Experimental Category March 2008, Penguin Books UK
  7. 7. Six to Start IPA Game Changers 09 We Tell Stories. March 2008, Penguin Books UK
  8. 8. Six to Start IPA Game Changers 09
  9. 9. Six to Start IPA Game Changers 09 What we did. Cemented Penguin’s position through massive organic old and new media PR § Innovated in reaching new audiences § Advertised by driving people to new Penguin releases.
  10. 10. Six to Start IPA Game Changers 09 What we did. 300k reads through massive organic old and new media PR § Zero ATL § Advertised by driving people to new Penguin releases.
  11. 11. Six to Start IPA Game Changers 09 How we did it. A quick development period Fast approval turnaround Close creative collaboration Respect for talent Agile development Rapid prototyping
  12. 12. Six to Start IPA Game Changers 09 What’s next. Smokescreen for Channel 4 Education
  13. 13. Six to Start IPA Game Changers 09 hello@sixtostart.com

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