The small business plan

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The small business plan

  1. 1. 2013 IO Marketing – Proprietary and Confidential
  2. 2. COMPANY OVERVIEW  Brief Company Introduction  Mission statement  Location, size, history  Market and products  Overview of company capabilities  Objectives 2013 IO Marketing – Proprietary and Confidential
  3. 3. Products/Services  Products / Services  What does it do?  Uniqueness  Competitive Advantage  Technology  Brief description  Applications  Commercialization Status  Brief overview 2013 IO Marketing – Proprietary and Confidential
  4. 4. Industry Overview  Set The Stage  Industry Definition and Description  Major players within the industry  Factors driving dynamics  New products and developments  Legislation and Policies Driving the Industry  Historical and Future Trends 2013 IO Marketing – Proprietary and Confidential
  5. 5. Market Analysis  Market Definition  Primary Market  Secondary Markets  Market Size and Trends  Current total revenues  Predicted annual growth rate 2013 IO Marketing – Proprietary and Confidential
  6. 6. Competitors  Direct Competitors  Who are they?  Size and product breadth  Revenues and profitability  Strengths and weaknesses  Market shares  Indirect Competitors 2013 IO Marketing – Proprietary and Confidential
  7. 7. Customers  Customer Characteristics  Who are they?  Why do they buy?  Need satisfied by the product/service  How is the need currently filled?  What are the alternatives?  Who makes the decision to buy?  How frequently do they purchase? 2013 IO Marketing – Proprietary and Confidential
  8. 8. Marketing and Sales Plans  Statement of Opportunity  Marketing and Sales Objectives  Existing Customers  Potential Customers  Prospects targeted  How prospects will be targeted and qualified 2013 IO Marketing – Proprietary and Confidential
  9. 9. Marketing Strategies  Product/Service Strategy  Pricing Strategy  Distribution Strategy  Advertising and Promotion Strategy  Sales Strategy  Marketing and Sales Forecasts 2013 IO Marketing – Proprietary and Confidential
  10. 10. Marketing and Sales Plans  Marketing Programs  Direct Mail  Trade Shows  Advertising  Internet  Publicity/Public Relations  Marketing Budget  Pricing  Basis for targeted price point  Margins and profitability by volume levels 2013 IO Marketing – Proprietary and Confidential
  11. 11. Development  R & D Plan  Objectives  Milestones and current status  Difficulties and risks  Staffing  R & D Budget and assumptions 2013 IO Marketing – Proprietary and Confidential
  12. 12. Operations  Manufacturing/Production Plan  Objectives  Facilities  Staffing  Subcontractors  Quality Control  Budget / Operating Expenses 2013 IO Marketing – Proprietary and Confidential
  13. 13. Management  Company Organization  Management Team  Administrative Expenses 2013 IO Marketing – Proprietary and Confidential
  14. 14. Summary of Financials  Financial Objectives  Time to Cash Flow Positive  Time to profitability  Financial Assumptions  Capital Requirements  Exit Scenario 2013 IO Marketing – Proprietary and Confidential
  15. 15. Appendices  Resumes of Key Management  Patent Information  Customer List  Testimonials  Supplemental Financial Spreadsheets  References 2013 IO Marketing – Proprietary and Confidential

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