Business Challenge:  Skills Gaps in SOA and BPM <ul><li>IBM IMPACT 2007 survey shows shortage of required SOA & BPM Analys...
Opportunity:  Bridge the Gap Leveraging Serious Games <ul><li>Skills gap issue explored at annual IBM sponsored MBA case c...
Innov8 is a ‘Serious Game’, not Second Life Virtual World A framework or environment with little context or initial conten...
Now is  the right time  for Serious Games <ul><li>135 of Global Fortune 500 will adopt serious games by 2012 </li></ul><ul...
INNOV8 1.0 Vision & Goals  <ul><li>Stated Objectives: </li></ul><ul><ul><li>Address skills gap in SOA and BPM  </li></ul><...
<ul><li>I hear and I forget.  </li></ul><ul><li>I see and I remember.  </li></ul><ul><li>I  do  and I  understand .   </li...
After 2 Weeks, We Tend to  Remember… 10% of what we read 20% of what we hear 30% of what we see 50% of what we see & hear ...
Academic Recruitment <ul><li>Faculty represent a mix of MBA, E-MBA, undergrad business, and IT programs </li></ul><ul><li>...
INNOV8 2.0 Strategy and Goals <ul><ul><li>Innov8 1.0 success </li></ul></ul><ul><ul><li>Co-creation & Collaboration via so...
1 billion transistors  for each person  on earth.  Smarter Planet 1 trillion things  connected to  the net.  By 2010,  30 ...
Anatomy of Innov8  (Online & Full Editions) <ul><ul><li>Online Goal:   Relay value proposition of  BPM & SOA in 10 mins or...
Piloted with Farmers Insurance <ul><li>INNOV8 2.0 being used to train 12000 call center agents going through Farmers Unive...
IBM is the Leader in Corporate Serious Games <ul><li>Innov8 </li></ul><ul><li>Power Up </li></ul><ul><li>Try Science </li>...
We’ve developed the Optimized Workforce Learning method and tool to encompass the evolution of blended learning   (U.S. Pa...
Backup
Gameplay: Investigation Level <ul><li>Intro to game </li></ul><ul><li>Interview characters and find clues to substantiate ...
Gameplay: Global Collaboration level <ul><li>Collaborate with your fictional, virtual team </li></ul><ul><li>Advance your ...
Gameplay: Simulation level <ul><li>Respond to market events by reading key performance indicators  </li></ul><ul><li>Make ...
Gameplay: Execution level <ul><li>Visualize the impact their decisions make on the ecosystem  immediately </li></ul><ul><u...
Smarter Customer Service Smarter Supply Chain Smarter Traffic INNOV8 2.0 GAME  Events for all scenarios Traffic Prediction...
Innov8 2.0 Resources <ul><li>ibm.com page: www.ibm.com/innov8 </li></ul><ul><li>Smart SOA Newsletter article: Link </li></...
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INNOV8 2.0: A BPM Simulator Game

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The INNOV8 BPM simulation game brings IT and business together for process model innovation

Both IT and business professionals understand that processes are critical to success. They just look at them from different perspectives. INNOV8, the IBM Business Process Management (BPM) simulation game, gives both IT and business players a better understanding of how effective BPM impacts an entire business ecosystem. INNOV8 also demonstrates how a more instrumented, interconnected and intelligent world supports process improvements and working smarter to help build a smarter planet.

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  • born between 1980 and 1998 : How many in this room? They desire systematically different goals in life They have systematically different ways of working How they compete, fit into teams, take risks are all different in statistically verifiable ways They choose systematically different ways to learn
  • Adapted from Edgar Dale Audio Visual methods in Teaching , Holt, Rinehart and Winston Confucious: I hear and I forget, I see and I remember, I do and I understand
  • The list of problems is well-known: A financial crisis. Climate disruption. Energy geopolitics. Food supply hazards. What they show is that we&apos;re all connected, today like never before: economically, socially and technically. When a crisis occurs on one part of the planet, it can bring problems to another part, within days or even hours. Yet this challenge is also an opportunity, and now is the time to seize it. People around the world are ready for change. And the planet is ready for it, too. Today, we are seeing the infusion of intelligence into the way the world literally works—the systems and processes that enable... physical goods to be developed, manufactured, bought and sold; services to be delivered; everything from people and money to oil, water and electrons to move; and billions of people to work and live.
  • Blogs - You don’t have to send information to people, you create the blog, and people can see it, and comment on it. All of a sudden you can share information with thousands of people with little effort. Now we have people who are immersed in the environment, interacting with each other as these personas as you do in the real world, but also in other ways. It can be as emotionally connecting as a real world interaction.
  • INNOV8 2.0: A BPM Simulator Game

    1. 2. Business Challenge: Skills Gaps in SOA and BPM <ul><li>IBM IMPACT 2007 survey shows shortage of required SOA & BPM Analyst skills in the marketplace </li></ul>
    2. 3. Opportunity: Bridge the Gap Leveraging Serious Games <ul><li>Skills gap issue explored at annual IBM sponsored MBA case competition (Jan ’07) </li></ul>Average Age at Entry: 29 Average Years Work Exp. 5.8 Men: 79% Women: 21% Average Age at Entry: 28 Average Years Work Exp. 5.3 Men: 73% Women: 27% vs.
    3. 4. Innov8 is a ‘Serious Game’, not Second Life Virtual World A framework or environment with little context or initial content. Primarily meant to be a toolset. e.g. Second Life Game A virtual environment with specific objectives that is competitive and scored, and where the objective is to win. Useful to gain familiarity with a concept. e.g. World of Warcraft or SimCity Simulation A game with rigorous processes meant to develop specific skills to be used in the real world. e.g. Microsoft Flight Simulator, war games Sources: http://clarkaldrich.blogspot.com/2009/02/emerging-unifying-view-of-highly.html http://learningintandem.blogspot.com/2009_05_01_archive.html INNOV8 is a ‘serious game’, between a game and a simulation
    4. 5. Now is the right time for Serious Games <ul><li>135 of Global Fortune 500 will adopt serious games by 2012 </li></ul><ul><li>2/3 of American households play computer and video games. </li></ul><ul><li>Avg player is 35 years old and has been playing games for 13 years. </li></ul><ul><li>43% of all PC game players are women </li></ul><ul><li>Generation Y has entered the workforce. </li></ul><ul><ul><li>The future leaders of business and technology are digital natives to whom video games and social networking are fixtures of daily life. </li></ul></ul>
    5. 6. INNOV8 1.0 Vision & Goals <ul><li>Stated Objectives: </li></ul><ul><ul><li>Address skills gap in SOA and BPM </li></ul></ul><ul><ul><li>Create FREE ‘serious game’ teaching BPM 101 skills </li></ul></ul><ul><ul><li>1 hour game complete with full curriculum for incorporation into courses </li></ul></ul><ul><ul><li>Complimentary to and incorporated in IBM’s existing BPM curriculum </li></ul></ul><ul><ul><li>Initial target audience: MBA & Exec MBA students </li></ul></ul><ul><li>Our bigger vision… serve wider range of audiences </li></ul>
    6. 7. <ul><li>I hear and I forget. </li></ul><ul><li>I see and I remember. </li></ul><ul><li>I do and I understand . </li></ul><ul><ul><li>-- Confucius </li></ul></ul>
    7. 8. After 2 Weeks, We Tend to Remember… 10% of what we read 20% of what we hear 30% of what we see 50% of what we see & hear 70% of what we say 90% of what we say & DO PASSIVE ACTIVE Doing the Real Thing Simulating the Real Experience Doing a Dramatic Presentation Giving a Talk Participating in a discussion Seeing it done on location Watching a Demonstration Looking at an exhibit Watching a Movie/Videotape Looking at Pictures Hearing Words Reading
    8. 9. Academic Recruitment <ul><li>Faculty represent a mix of MBA, E-MBA, undergrad business, and IT programs </li></ul><ul><li>Datamation Product of the Year </li></ul><ul><li>New use cases surfacing as Innov8 penetrates more and more campuses: e.g. Duquesne University School of Leadership and Professional Advancement </li></ul><ul><li>Innov8 in 2008 University SOA BPM Contest: 4783 students from over 200 Chinese universities participated </li></ul><ul><li>Arizona State Univ. </li></ul><ul><li>Brandeis University </li></ul><ul><li>Carnegie Mellon Univ. </li></ul><ul><li>Davidson College </li></ul><ul><li>Duke University </li></ul><ul><li>Duquesne University </li></ul><ul><li>ESADE (Spain) </li></ul><ul><li>Fordham University </li></ul><ul><li>Georgia Tech </li></ul><ul><li>Georgia State Univ. </li></ul><ul><li>Harvard University </li></ul><ul><li>Indiana University </li></ul><ul><li>Marist College </li></ul><ul><li>Miami Univ. of Ohio </li></ul><ul><li>National Defense Univ. </li></ul><ul><li>National Univ. Singapore </li></ul><ul><li>N.C. Central University </li></ul><ul><li>N.C State University </li></ul><ul><li>Pace University </li></ul><ul><li>Penn State University </li></ul><ul><li>San Jose State University </li></ul><ul><li>San Francisco State Univ. </li></ul><ul><li>SDA Bocconni (Italy) </li></ul><ul><li>SYSU (China) </li></ul><ul><li>Tsukuba Univ. (Japan) </li></ul><ul><li>Université du Québec </li></ul><ul><li>Univ. of Cal (Berkeley) </li></ul><ul><li>Univ. of Cal (Irvine) </li></ul><ul><li>Univ. of Cincinnati </li></ul><ul><li>Univ. of MD – Baltimore </li></ul><ul><li>University of Denver </li></ul><ul><li>University of Georgia </li></ul><ul><li>Univ. of Manchester – UK </li></ul><ul><li>Univ. of Massachusetts </li></ul><ul><li>Univ. of NC – Chapel Hill </li></ul><ul><li>Univ. So. California </li></ul><ul><li>University of Technology, Sydney (Australia) </li></ul><ul><li>University of Texas </li></ul><ul><li>Univ. of Virginia </li></ul><ul><li>Université du Québec en Outaouais (Canada) </li></ul><ul><li>Yale University </li></ul><ul><li>Wseda Univ. (Japan) </li></ul><ul><li>Wuhan Univ. (China) </li></ul><ul><li>Innov8 has been evaluated by faculty and students in more than 1000 colleges and universities worldwide </li></ul><ul><li>The game is part of the curriculum in over 100 schools </li></ul><ul><li>According to the Kauffman foundation, serious games improve learning by 108% </li></ul>Examples: INNOV8 1.0 Results
    9. 10. INNOV8 2.0 Strategy and Goals <ul><ul><li>Innov8 1.0 success </li></ul></ul><ul><ul><li>Co-creation & Collaboration via social networks </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Average age of gamer 35 </li></ul></ul><ul><ul><li>67% heads of households play games </li></ul></ul><ul><ul><li>Smarter Planet… </li></ul></ul>Environment <ul><li>Provide same immersive learning to IBM customers and partners </li></ul><ul><li>Expand to more Smarter Planet scenarios </li></ul><ul><li>Energize customer relationships via both web and downloadable game </li></ul>Objectives
    10. 11. 1 billion transistors for each person on earth. Smarter Planet 1 trillion things connected to the net. By 2010, 30 billion RFID tags, embedded into our world. Instrumented Interconnected Intelligent
    11. 12. Anatomy of Innov8 (Online & Full Editions) <ul><ul><li>Online Goal: Relay value proposition of BPM & SOA in 10 mins or less (3 smart scenarios) </li></ul></ul><ul><ul><li>Full Goal: Teach BPM basics w/ Call Center scenario </li></ul></ul><ul><ul><li>Mode of Distribution </li></ul></ul><ul><li>Online: Web Playable </li></ul><ul><li>Available for ALL </li></ul><ul><li>Full: Downloadable </li></ul><ul><li>Customers & AI </li></ul>Storyline Vignettes Introducing Challenges Smart Work: 3D interactive Based on 8000+ Real Business Cases >> Instruction Manual … Leaderboards & BPM BlueWorks Task 1: Investigation (Full version only) Task 4: Execute Task 2 : Global Collab Task 3 : Simulate
    12. 13. Piloted with Farmers Insurance <ul><li>INNOV8 2.0 being used to train 12000 call center agents going through Farmers University annually </li></ul>
    13. 14. IBM is the Leader in Corporate Serious Games <ul><li>Innov8 </li></ul><ul><li>Power Up </li></ul><ul><li>Try Science </li></ul><ul><li>GCC Sales Quest </li></ul><ul><li>INNOV8 Online </li></ul><ul><li>Healthcare Island </li></ul><ul><li>On Demand Business Challenge Game </li></ul><ul><li>Tivoli </li></ul><ul><li>DB2 game </li></ul>IBM/GIO Study: Leadership in a distributed world: lessons from online gaming Innov8 (Duquesne) <ul><li>MMORPG China/India </li></ul><ul><li>Rehearsal Studio </li></ul><ul><li>IBM @ Play program </li></ul><ul><li>RoboCode </li></ul>Leadership/ Collaboration Training Play @ Work On-Boarding Marketing
    14. 15. We’ve developed the Optimized Workforce Learning method and tool to encompass the evolution of blended learning (U.S. Patent 7,281,219) Access to information as reference and support materials Web pages, Podcasts, web lectures, .pdf, EPSS/context-sensitive help In person interaction with others in same place, same time Face-to-face classes, seminars, mentoring, coaching Collaborate with others anytime via network technology Virtual classes, e-meetings, videoconferencing Individuals interact with programmed media Includes tutorials, drill and practice, simulations, single-player role-play ‘serious games’ delivered Web 2.0 – Federated ‘Google’ search, leverage content from Wikis, Blogs, Podcasts, YouTube Web 2.0 – Co-create content and share expertise via Blogs, Wikis, team collaboration spaces, Jams, expertise location tied to instant messaging and presence awareness ( Informal ) ( Formal ) (Formal) ( Informal ) ( Formal ) (Informal) ( Formal ) (Informal) Immersion with others via 3D presence 3D Platforms & Web - Involves interacting with others live, real-time via personal avatars in virtual social worlds and multi-player role play ‘serious games;’ immersive telepresence via high definition video teleconferencing
    15. 16. Backup
    16. 17. Gameplay: Investigation Level <ul><li>Intro to game </li></ul><ul><li>Interview characters and find clues to substantiate the current business process model </li></ul><ul><li>Anatomy of a Business Process Model game </li></ul><ul><li>Bottlenecks within model </li></ul>
    17. 18. Gameplay: Global Collaboration level <ul><li>Collaborate with your fictional, virtual team </li></ul><ul><li>Advance your traditional siloed business process model </li></ul><ul><li>Team will help you serve distinct global markets </li></ul><ul><li>Leverage global ecosystem of partners to deliver customized solutions </li></ul>
    18. 19. Gameplay: Simulation level <ul><li>Respond to market events by reading key performance indicators </li></ul><ul><li>Make educated guesses on how to leverage business rules to adapt to changing market conditions </li></ul><ul><li>Simulate three times before having to ‘commit’ business rule settings </li></ul>
    19. 20. Gameplay: Execution level <ul><li>Visualize the impact their decisions make on the ecosystem immediately </li></ul><ul><ul><li>profitability, </li></ul></ul><ul><ul><li>customer satisfaction, </li></ul></ul><ul><ul><li>environmental impact etc. </li></ul></ul><ul><li>Score generated and feedback given. </li></ul><ul><li>Opt-in to post score to a leaderboard </li></ul>
    20. 21. Smarter Customer Service Smarter Supply Chain Smarter Traffic INNOV8 2.0 GAME Events for all scenarios Traffic Prediction Tool Allocate resources to Smart Signage, Smart Lights and Traffic Police to most effectively lower congestion. Hurricane event Need to bring emergency shipment of supplies to store by choosing which vendors/suppliers to purchase from while gauging demand, profit, env. impact and customer satisfaction Power Outage A global partner has a brown out and you need to balance calls while maintaining high customer satisfaction. Go Green In an effort to be more env friendly, you choose a partner whose reps work from home. Balance calls, optimize profits and gauge env. Impact in this scenario New Product Introduction Calls flood system due to new product intro. Leverage self- service queue and Live chat to optimize profits and customer sat. Post-recall promotion without RFID Company wishes to rollout a promo to affected customers. Choose type of discount and promo time to be most effective. Post recall promotion WITH RFID Company wishes to rollout promo to affected customers ONLY. Directly see how an RFID implementation can help customer relations while maintaining profitability. Multi-Agency Coordination Modify bus fare rate and tolling times to ensure most optimal traffic flow for your municipality while gauging environmental impact and customer satisfaction. Multi-Agency Integration: dedicated evacuation w/ First responders Adjust manual ops, city instrumentation and virtual ops to ensure an effective crisis management EVENT 1 EVENT 2 EVENT 1 EVENT 2 EVENT 3 EVENT 3 EVENT 1 EVENT 2 EVENT 3
    21. 22. Innov8 2.0 Resources <ul><li>ibm.com page: www.ibm.com/innov8 </li></ul><ul><li>Smart SOA Newsletter article: Link </li></ul><ul><li>Press release for version 2.0: http://www-03.ibm.com/press/us/en/pressrelease/26734.wss </li></ul><ul><li>YouTube videos: http://www.youtube.com/watch?v=hXplJ6ZNEs0 </li></ul><ul><li>http://www.youtube.com/watch?v=C3tJ4c0JVq0 </li></ul><ul><li>30-second student videos: </li></ul><ul><li>http://www.youtube.com/watch?v=OPLLlnnFdHk&feature=related </li></ul><ul><li>http://www.youtube.com/watch?v=prnqWwDHnZ4&feature=related </li></ul><ul><li>http://www.youtube.com/watch?v=bid79HDZUZs </li></ul>

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