LinkedIn Basics
Yvette Mindel
Internet Marketing Naturally
What is LinkedIn?
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

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Worlds largest professional network on the internet
Currently 259 million LinkedIn users
How it ...
Complete Your Profile
LinkedIn recommends including the following information.
 Have a helpful Professional Headline
 Go...
Temporarily Turn Off Activity Broadcast




By turning off your activity broadcast temporarily, you
can silently update ...
Groups







Where professionals and experts can share
content, ask for advice, post or search for jobs and
network w...
Company Page


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



Should contains general information, such as a
business overview, list of employees and press
ment...
Updates
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

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LinkedIn updates tend to be industry- and professionallyfocused.
You can share updates from a numb...
Recommendations & Endorsements
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Do you have colleagues/clients who will write you a
recommendation? Ask them to do ...
Mobile
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Install the app on your phone for posting status
updates and checking group updates on-the-go (if
you want to...
Other Tips
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Proofread Your Entire Profile
Add LinkedIn To Your Email Signature
Personalise LinkedIn Email Request...
Need Some Help With LinkedIn


Contact Yvette Mindel





yvette@internetmarketingnaturally.com
07970 566350
www.inte...
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Don't Read This if You are a LinkedIn Expert!

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If you have yet to join LinkedIn or you are one of the very many who've set up a basic profile but have done little else, then give me 5 minutes of your time just now.
Find out more at http://www.internetmarketingnaturally.com/start-using-linkedin/

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Don't Read This if You are a LinkedIn Expert!

  1. 1. LinkedIn Basics Yvette Mindel Internet Marketing Naturally
  2. 2. What is LinkedIn?    Worlds largest professional network on the internet Currently 259 million LinkedIn users How it can help you      Find new clients Enhance relationships with existing clients Platform for you and your company Exchange knowledge, ideas, and opportunities with a broader network of professionals Job hunting & recruitment
  3. 3. Complete Your Profile LinkedIn recommends including the following information.  Have a helpful Professional Headline  Good summary           Make your profile client focused. Use Keywords. Detail who you are as a professional: your title, role, skills and experience. At least 40 words long. Industry and post code A current position with description Two more positions Education At least five skills Profile photo - Use a Professional-Looking Headshot At least 50 connections Work samples or projects Volunteer experience
  4. 4. Temporarily Turn Off Activity Broadcast   By turning off your activity broadcast temporarily, you can silently update your LinkedIn profile without letting the world know. Go to ‗Settings‘, and under ‗Privacy Controls‘, you should be able to see ‗Turn on/off your activity broadcasts‘.
  5. 5. Groups     Where professionals and experts can share content, ask for advice, post or search for jobs and network with others. Don‘t confuse LinkedIn ―groups‖ with ―companies.‖ Groups are tailored to brands, associations and societies, support groups, causes, publications and industries in general. Find a few that fit your field and interests.
  6. 6. Company Page     Should contains general information, such as a business overview, list of employees and press mentions. Can also share latest company news Once you follow a company, you‘ll see its updates appear on your LinkedIn homepage alongside those of your connections. Businesses also use LinkedIn to post company announcements, such as acquisitions, new hires or updated policies and job openings.
  7. 7. Updates       LinkedIn updates tend to be industry- and professionallyfocused. You can share updates from a number of different places, both on LinkedIn.com and from outside web properties. Post a status update from the LinkedIn homepage, and it will be shared as well as posted to your profile under the activity feed. If you engage in discussions in LinkedIn groups, that will show as an update. Post updates from relevant sites (& your own site) by clicking the LinkedIn social share button next to an article. Can connect your Twitter account to LinkedIn.
  8. 8. Recommendations & Endorsements    Do you have colleagues/clients who will write you a recommendation? Ask them to do so and post it on your page. Encourage your clients to use LinkedIn as a recommendation platform Endorsements - Make sure your profile is complete and you've listed the skills you want people to endorse you for.
  9. 9. Mobile   Install the app on your phone for posting status updates and checking group updates on-the-go (if you want to!) Good for networking - email that person a link to your profile, so he or she may connect with you later — no business cards needed.
  10. 10. Other Tips     Proofread Your Entire Profile Add LinkedIn To Your Email Signature Personalise LinkedIn Email Requests Use Search to find potential clients and business partners   You can search for exactly who you want to be referred to – by company, by geography, by name, by job title You can look at the contact list of an individual to see if there‘s anyone you‘d like to be connected to
  11. 11. Need Some Help With LinkedIn  Contact Yvette Mindel     yvette@internetmarketingnaturally.com 07970 566350 www.internetmarketingnaturally.com uk.linkedin.com/in/yvettemindel/

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