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#SMING15 infographic


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Infopgraphic of a global study into the impact of social media on the activities of PR Professionals & journalists, news and news dissemination

This #SMING15 was conducted by ING among an international group of journalists and PR professionals. Full report at and more info at

Dutch version of the infographic at

Published in: News & Politics
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#SMING15 infographic

  1. 1. RELIABILITY: A LOT OF INTERNATIONALLY CROWD CHECKING CONTINUES TO GROW THINK REPORTING ON SOCIAL MEDIA IS UNRELIABLE THINK REPORTING ON SOCIAL MEDIA IS RELIABLE 68% OF GERMAN JOURNALISTS 80% OF AMERICAN PR PRO’S OF SOCIAL MEDIAIMPACTGROWING 76% 71% 76% 90% 67% 61% 72% 78% TV 2014 63% 66% 70% 44% 77% 75% JOURNALISTS PR PROFESSIONALS 77% 77% OF INTERNATIONAL MEDIA PROFESSIONALS THINK THAT USER-GENERATED CONTENT (PHOTOS, VIDEOS AND TWEETS) WILL BE USED MORE OFTEN USER-GENERATED CONTENT (SUCH AS PHOTOS AND TWEETS) WILL BE USED INCREASINGLY OFTEN AS INPUT FOR THE NEWS REAL-TIME JOURNALISM WILL PLAY AN IMPORTANT ROLE IN JOURNALISM 77% OF PROFESSIONALS FEEL THAT SOCIAL MEDIA WILL HAVE AN INCREASINGLY BIGGER IMPACT ON THE NEWS AGREES WITH THAT. EVEN IN GERMANY, WHERE SOCIAL MEDIA IS USED LEAST, IN THE US, 90% 71% AMERICAN JOURNALISTS ARE NOTABLY CONSERVATIVE: 48% OF DUTCH JOURNALISTS THINK IT IS RATHER THAN CHECKING ALL FACTS FIRST MORE IMPORTANT TO PUBLISH NEWS AS SOON AS POSSIBLE 66% OF AMERICAN JOURNALISTS WANT TO CHECK THE FACTS BEFORE PUBLISHING NEWS LEAST POPULAR IN THE NETHERLANDS AND MOST POPULAR IN THE US CURRENTLY, CROWD CHECKING IS CROWD CHECKING WILL PLAY AN INCREASINGLY LARGER ROLE IN JOURNALISM IT IS MORE IMPORTANT TO PUBLISH NEWS AS SOON AS POSSIBLE RATHER THAN CHECKING ALL FACTS FIRST 48% 43% 30% 44% 51% 57% 34% 73% A LARGE MAJORITY OF INTERNATIONAL MEDIA PROFESSIONALS HAS NOTICED A CONSIDERABLE DROP IN THE USE OF TRADITIONAL MEDIA DUE TO THE IMPACT OF SOCIAL MEDIA INTERNATIONAL MEDIA PROFESSIONALS EXPECT BECOME MORE POPULAR IN THE FUTURE CROWD CHECKING TO In my daily job i see that.... traditional media have become less important as a result of social media JOURNALISTS PR PROFESSIONALS 54% 39% 44% 39% 55% 60% IMPACT OF SOCIAL MEDIA ON THE NEWS #SMING15 These are the results of an international study on the impact of social media on the activities of PR professionals and journalists and how social media influences the news and news distribution. For more information please contact Media Relations ING The Netherlands, +31 (0)20-5764190 Check the latest news on: or @INGnl_nieuws This study was carried out by DVJ Insights, on the instruction of ING The Netherlands. Journalists and PR professionals from around the world took part in the study, during which they shared their stories and experiences with regard to social media. They were asked about their opinion on the use of social media in their field of discipline and about their expectations about the developments in this field. Approximately 1,000 media professionals from the Netherlands, Germany, England and the United States were interviewed. Main international TRENDS International Trends PR PROFESSIONALS Future EXPECTATIONS Journalists from the US and UK tend to follow trends in the field of social media more than their colleagues from the European mainland, Dutch PR professionals are lagging behind German journalists have not noticed traditional media becoming less relevant (38%) PR professionals in the US (80%) have an extremely positive attitude towards the role, reliability and influence of social media German journalists are most sceptical about the reliability of social media (32%) Traditional media channels become increasingly less important due to social media Journalists think that fact checking will gradually decrease, while crowd checking will become more important The role of social media will have a bigger impact on the news in the future Despite the good relationship between journalists and PR professionals, they are of the opinion that the other profession becomes increasingly less dependent on them due to social media Both journalists and PR professionals will start to blog more in the future particularly in the United States and the United Kingdom BLOGGING IS HOT!BLOGGING IS HOT! OF DUTCH JOURNALISTS OF DUTCH PR PROFESSIONALS WRITE A BLOG DAILY USE OF SOCIAL MEDIA AMONG JOURNALIST / PR PROFESSIONALS 2,1 HOURS 1,3 HOURS 1,5 HOURS 1,1 HOURS FACEBOOK STILL IS THE MOST POPULAR SOCIAL MEDIA PLATFORM AMONG JOURNALISTS AND PR PROFESSIONALS THE US IS THE ONLY COUNTRY JOURNALISTS AND PR PROFESSIONALS USE INSTAGRAM WHERE LINKEDIN IS VERY POPULAR AMONG DUTCH PR PROFESSIONALS FOR JOURNALISTS FROM THE UK, TWITTER IS AS IMPORTANT AS FACEBOOK 1 3 4 2 5 2 3 5 4 JOURNALISTS 81% 75% 59% ARE LAGGING BEHINDDUTCH PR PROFESSIONALS TO TACKLE CERTAIN ISSUES JOURNALISTS FROM THE US AND UK USE SOCIAL MEDIA MORE ACTIVELY IN ORDER TO PRESSURISE ORGANISATIONS COLLEAGUES FROMTHE EUROPEAN MAINLAND JOURNALISTSFROM THE US AND UKTEND TO FOLLOW TRENDS IN THE FIELD OFSOCIAL MEDIAMORE THAN THEIR I DEEM THE OPINION OF THE CONSUMER THAN A STATEMENT FROM AN ORGANIZATION AS MORE RELIABLE (ON SOCIAL MEDIA) I RECOGNIZE THIS AND BOTH MY COLLEAGUES AND I APPLY THIS 28% 27% 33%30% Social media have an increasingly bigger impact on the news 1 77% 80% 80% 61% 71% 51% 65% 51% JOURNALISTS Writes a personal and/or work-related blog PR PROFESSIONALS 71% 51% I recognize this and both my colleagues and I apply this 38% 23% 29% 27% 33% 42% 38% 46% I use social media to catch up with what is happening with the public I recognize this and both my colleagues and I apply this I make use of crowd checking to check wether something is true 32% 36% 31% 30% 43% 38% 49% 32% I recognize this and both my colleagues and I apply this 32% 27% 34% 32% 36% 38% 36% 41% When people react via social media to my publications I enter actively into dialogue via social media JOURNALISTS