Last year, HubSpot's State of Inbound Sales report revealed that social selling was more hype than reality, manual data entry was salespeople's chief CRM complaint, and closing more deals was the #1 priority for sales forces. What's changed? Find out how these trends are evolving and which new ones are about to emerge in this sneak peak at the State of Inbound Sales 2015-2016 research.

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5 SURPRISING INSIGHTS
FROM THE STATE OF
INBOUND SALES 2015
EMMA SNIDER
STAFF WRITER, HUBSPOT

2. 1. Social Selling
2. CRM
3. Process
4. Inside vs. Outside Sales
5. Attracting Talent
AGENDA

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Social Selling: Fact or
Fiction?1

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7%

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8%

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Don’t believe the hype

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But…
1. Executives
2. APAC
3. EMEA

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2 CRM Problems: Symptoms of
a Single Disease?

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#1 CRM Problem:

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#1 CRM Problem:
Manual data entry

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#1 CRM Problem:
Manual data entry
Reps
Manager
Leader

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#1 CRM Problem:
Manual data entry
Reps
• Data entry
Manager
Leader

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#1 CRM Problem:
Manual data entry
Reps
• Data entry
Manager
• Lack of
integration
Leader

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#1 CRM Problem:
Manual data entry
Reps
• Data entry
Manager
• Lack of
integration
Leader
• Lack of
adoption

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>

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> >

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> > >

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Easy CRM

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3 The #1 Process Problem

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“Don’t know/not applicable”

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“Don’t know/not applicable”
17%

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“Don’t know/not applicable”
17% 83%

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Top Priority:
Increasing # of
contacts/leads

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4 Field Sales: Is it Really Dying?

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5 The #1 Thing Salespeople
Want in a Job

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Opportunities for growth

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Thank you!