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Peg Fitzpatrick - DIY Design Hacks

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INBOUND 2015

Published in: Marketing
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Peg Fitzpatrick - DIY Design Hacks

  1. 1. INBOUND15 DIY DESIGN HACKS How to Use Visual Marketing to Leave the Competition in the Dust Peg Fitzpatrick Director of Digital Media Co-Author of The Art of Social Media: Power Tips for Power Users
  2. 2. INBOUND15 I’m @PegFitzpatrick. Social media strategist and co-author of The Art of Social Media
  3. 3. 1. Why visual marketing? 2. Why do people share on social media? 3. How to create your visual style guide 4. How to use visuals with your blog 5. Tips for tools SESSION OVERVIEW
  4. 4. INBOUND15 Why use visual marketing?
  5. 5. INBOUND15 93% Of our communication is visual. • Via Hubspot
  6. 6. INBOUND15 Images are easy to remember and quick to consume.
  7. 7. INBOUND15 2 Why do people share on social media?
  8. 8. INBOUND15 94% Of people consider whether this will be helpful for others. • From The New York Times Psychology of Sharing study
  9. 9. INBOUND15 1. Share to grow and nourish relationships 2. Be helpful 3. Define ourselves to others From The New York Times Psychology of Sharing study Sharing is caring
  10. 10. #INBOUND15 Most people are not content creators.
  11. 11. INBOUND15 1. Keep it simple 2. Share with beautiful graphics 3. Provide helpful information Make it easy to share
  12. 12. #INBOUND15 Is your content helpful? Easy to share?
  13. 13. INBOUND15 3 How to create a style guide
  14. 14. INBOUND15 “Strive for two things in design: simplicity and clarity. Great design is born of these two things.” Lindon Leader
  15. 15. INBOUND15 1. Color palette 2. Mood and feel of brand 3. Font choices 4. Type of image Elements of style
  16. 16. INBOUND15 Color palette Choose two or three colors for your brand. Be consistent!
  17. 17. INBOUND15 1. Use a photo that you love 2. Adobe Color will help you create a palette 3. Save the color codes in Canva 4. Don’t guess on colors How to create a custom color palette
  18. 18. INBOUND15 Be consistent Using the same colors helps people recognize your brand in an instant.
  19. 19. INBOUND15 Mood and feel Playful? Serious? Inviting?
  20. 20. INBOUND15 Font choices Choose two or three fonts for your brand. Keep it simple.
  21. 21. INBOUND15 Images Tell a story with consistent images and graphics. Use the same filter.
  22. 22. INBOUND15 4 How to use visual marketing with your blog
  23. 23. INBOUND15 Make it easy to share Add Open Graph images to your blog posts.
  24. 24. INBOUND15 Title it right! Write great titles for each post. Keywords count but write for humans, not algorithms.
  25. 25. INBOUND15 Meta data counts Your meta data becomes the subtitle on posts when shared on social media.
  26. 26. 1. Pinterest 735 pixels x 1102 pixels 2. Instagram 640 pixels x 640 pixels 3. Blog post 735 pixels x 315 pixels (or to fit your theme) 4. Facebook 940 pixels x 788 pixels 5. Twitter 1000 pixels x 500 pixels 6. LinkedIn 700 pixels x 400 pixels Sizes for social media graphics
  27. 27. INBOUND15 5 Tools of the trade
  28. 28. INBOUND15 Canva • Create your own templates • Resize designs with a click • Easy to work with a team
  29. 29. INBOUND15 Pic Monkey • Use all the fonts on your computer • Create transparent backgrounds • Easy to use
  30. 30. INBOUND15 Lynda.com • Invest in learning • Amazing tutorials • Educate at your own pace
  31. 31. INBOUND15 Adobe Creative • Huge array of products • Adobe Color for palettes • Create professional designs
  32. 32. INBOUND15 YouTube • Tutorials for visual learners • Subscribe to channels for updates • Easy to use
  33. 33. INBOUND15 • Canva • Pic Monkey • Lynda.com • Adobe Creative Suite • YouTube tutorials Visual design tools
  34. 34. INBOUND15 6 Get appy
  35. 35. INBOUND15 Word Swag • Super quick mobile designs • Add your watermark • Tons of photos to use
  36. 36. INBOUND15 Over App • Cool designs • Unique fonts • Holiday artwork packs
  37. 37. INBOUND15 PS Express • Edit your photos • One-touch editing • Filters
  38. 38. INBOUND15 Adobe Color • Create beautiful palettes from your smartphone photos and share across all devices
  39. 39. INBOUND15 Camera Awesome • Grids for photos • Golden ratio template • One finger zoom • Photo or video
  40. 40. INBOUND15 • Word Swag • Over App • PS Express • Adobe Color • Camera Awesome by Smug Mug Get Appy
  41. 41. INBOUND15 Questions? Love to hear them!
  42. 42. INBOUND15 Thank you! Find me @ PegFitzpatrick.com

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