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Steve Rubel - Communicating in Constellations

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INBOUND 2015

Published in: Marketing
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Steve Rubel - Communicating in Constellations

  1. 1. INBOUND15 COMMUNICATING IN CONSTELLATIONS People | Platforms | Publishers Steve Rubel Chief Content Strategist, Edelman
  2. 2. THE CHALLENGE: CONTENT CONVERGENCE Image Credit: phoenixkeyblack on DeviantArt
  3. 3. PROLIFERATION Image Credit: Forrest Tanaka on Flickr
  4. 4. FRAGMENTATION Image Credit: Wikimedia
  5. 5. PERSONALIZATION
  6. 6. Image Credit: Wikimedia
  7. 7. THE IMPERATIVE: SYSTEMS THINKING Image Credit: Wikimedia
  8. 8. PEOPLE PLATFORMS PUBLISHERS Image Credit: Wikimedia, sskennel on Flickr
  9. 9. Brand Experiences Digital Influencers News Media PLATFORMS PUBLISHERS SocialSearch Syndicators
  10. 10. THE WAY FORWARD: SYNERGY + SYNCHRONICITY
  11. 11. SPLIT-STYLE STORYTELLING Image Credit: Wikimedia
  12. 12. SCALED SURFACE AREA
  13. 13. MEDIA MULTIPLIERS Image Credit: daniandgeorge on Flickr
  14. 14. Brand Experiences Digital Influencers News Media PLATFORMS PUBLISHERS SocialSearch Syndicators
  15. 15. STEVE RUBEL STEVE.RUBEL@EDELMAN.COM @STEVERUBEL HTTP://PLAY.IT/CONVERGENCE
  16. 16. INBOUND15

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