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Jen Spencer - Beyond Penny Pinching

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INBOUND 2015

Published in: Marketing
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Jen Spencer - Beyond Penny Pinching

  1. 1. INBOUND15 Beyond Penny-Pinching Not-for-Profit Practices for All Business Leaders Jen Spencer Director of Marketing, Allbound
  2. 2. INBOUND15
  3. 3. #INBOUND15 (I didn’t grow up wanting to be a marketer.)
  4. 4. INBOUND15 3 LEADERSHIP PRACTICES Learned from the trenches of the not-for-profit world.
  5. 5. INBOUND15 BE PREPARED TO PRACTICE “ALL HANDS ON DECK”1
  6. 6. #INBOUND15 (Libation dramatization)
  7. 7. INBOUND15 2 SPEND EVERY DOLLAR AS IF IT WAS YOUR OWN
  8. 8. #INBOUND15 (No joke, It looked a bit like this.)
  9. 9. INBOUND15 3 ALWAYS KNOW IF YOUR TASK IS MISSION CRITICAL
  10. 10. #INBOUND15 MISSION CRITICAL Any factor of a system, such as a particular piece of equipment, a process, a procedure, or a kind of software, whose failure will result in the failure of business operations.
  11. 11. #INBOUND15 (How quaint.)
  12. 12. INBOUND15 This is a picture from an actual lightning storm in Arizona. You know, the kind that would kill my box office phones.
  13. 13. #INBOUND15 MISSION CRITICAL Any factor of a system, such as a particular piece of equipment, a process, a procedure, or a kind of software, whose failure will result in THE FAILURE OF BUSINESS OPERATIONS.
  14. 14. INBOUND15 The Eisenhower Method MISSION CRITICAL
  15. 15. INBOUND15
  16. 16. INBOUND15 THANK YOU! Here’s my handle: @jenspencer Or, let’s kick it old school: jspencer@allbound.com

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