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Andrew Reid - You Don't Have to be Small to Be Authentic

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As my company grew, I faced the dilemma eventually faced by every startup: how to remain authentic. You don’t have to be small to be authentic. You do need to know what you stand for, understand who your customers are and what your brand means to them, and keep that knowledge at the center of every interaction between customers and your brand. Join this session for an inspiring account on how to keep your business authentic at scale. Andrew will share his story of how he remained authentic over the past 15 years and his four guiding principles (embrace fear, no fakes, be weird and have swagger).

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Andrew Reid - You Don't Have to be Small to Be Authentic

  1. 1. #INBOUND16 YOU DON’T HAVE TO BE SMALL TO BE AUTHENTIC. How to Keep Your Business Authentic at Scale Andrew Reid, Founder, VISION CRITICAL
  2. 2. #INBOUND16 RECOGNIZE OPPORTUNITY Founded in 2000 First Insight Community 2002 >$100M Revenue 700 employees worldwide Pure play SAAS company
  3. 3. #INBOUND16 UNCOVER A UNIFIED SENSE OF PURPOSE
  4. 4. #INBOUND16 STRATEGY WITHOUT CULTURE IS POWERLESS, AND CULTURE WITHOUT STRATEGY IS AIMLESS
  5. 5. #INBOUND16 EMBRACE FEAR
  6. 6. #INBOUND16
  7. 7. #INBOUND16 DON’T FAKE IT
  8. 8. #INBOUND16 BE WEI D
  9. 9. #INBOUND16 GET SOME SWAGGER
  10. 10. #INBOUND16 PEOPLE MATTER Your employees are the key to authenticity
  11. 11. #INBOUND16 PARK YOUR EGO
  12. 12. #INBOUND16 MASTERY
  13. 13. #INBOUND16 AUTONOMY
  14. 14. #INBOUND16 SENSE OF PURPOSE
  15. 15. #INBOUND16 AUTHENTICITY IS NOT CREATED. IT IS REVEALED.
  16. 16. #INBOUND16 THANK YOU.

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