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Brandactivation: interaction as a strategy IN10 - Let's Connect


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Brandactivation: interaction as a strategy

“Brand activation is the integration of online and/or offline activities, by having
the customer experience the brand in an active way and by giving them a part in
the brand’s communication message.”
Source: Thesis R. Zuidgeest Brandactivation, 2007

“With pure brand activation you do not trouble the consumer, but the brand is
brought to life on such a manner that the whole target group wants and will
experience the brand on an enduring manner. The consumer comes to the brand
and wants to enjoy the essence of the brand.”
Source: Mark Woerde, Lemz

Published in: Business, Technology