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Shipping 3.0
IMarEST Lord Kelvin Prestige Lecture
Roger Adamson, Chief Executive, Futurenautics
11th December 2014
Shipping 3.0 - The Future of Shipping
Shipping today is dysfunctional
o Oversupply / speculation in tonnage
o Poor safety record – 10 times OECD best practice
o Regulation /compliance – moving at the pace of the slowest
• Environmental – Ballast water, MARPOL, SEEMP, ECA
• HR – STCW Manila 2010, MLC 2006
• ECDIS – E-navigation
o Commentators and industry alike are agreed that cyclical nature of shipping is a handicap,
but there seems to be a lack of focus on how to address this.
o Global Marine Trends report 2013 took no account of technology – too disruptive to model.
That’s not good enough. The assumptions are that things will remain static. But they won’t.
o Shipping 1.0 was sail. Shipping 2.0 was steam, radio and containerisation. Shipping
3.0 is digital.
Macro Trends
• Internet of things
• Cloud technologies
• Millennials/Gen Y
• Industry 4.0/Cyber physical systems
• Nearshoring / Nextshoring
• Collaborative Consumption
• Drones
• Nanotech
• Autonomy
• Circular Economy
• Robotics
• Artificial Intelligence/Predictive Algorithms
• 3-D Printing/Additive Manufacturing
• Crowdsourcing
• Gamification
Volatile, Uncertain, Complex, Ambiguous
o Many of us fail to appreciate the exponential trends at play
– Digitisation
– Automation / AI / machine learning
– Evolving business models
– Changing consumer & employee expectations
o Shipping 3.0 will see pressure on business models, margins,
value chains, stakeholders, customers and seafarers.
o Data is the new currency
Futurenautics - The Seven Spheres
Autonomous/Unmanned Flagship of Shipping 3.0
• 40% reduction in operating cost
• 7-10% increase in cargo carrying capacity
• Simplified vessel construction, 12-15% lighter
• Enhance safety & reduced environmental impact
2015 – First autonomousprototypes
2017/18 – Rolls-Roycedemonstrate fully autonomousvessel
2025 – Fully automated ships entering service
2035 – Most ships delivered with autonomouscapability
2050 – Some segments e.g. Container, fully automated and unmanned
And it’s already in use today...
Are we as safe as we think?
Neuroscience tells us our brains work
differently with digital information
Screen reading shifts to "non-linear reading", characterised
by skimming a screen or having your eyes dart around a
web page.
We are losing the bi-literate brain.
The brain wasn’t designed to multi-task
Too much stimulation/input and multi-tasking leads to IQ
declines similar to drugs and sleep deprivation. In studies
multi-tasking men lowered their IQ scores to the average
range of an 8 year old child
The effects may not be temporary. High multi-taskers show
less density in the anterior cingulate cortex, responsible for
cognitive function
“I feel that it is important to create an awareness that the way we are interacting with the devices might be
changing the way we think and these changes might be occurring at the level of brain structure”
Human-Machine interaction – autonomy dulls
situational awareness
We aren’t good at this
But machines are
That’s why the unmanned ship will happen
And it’s not just about seafarers
• Knowledge automation– 70% of white collar jobs in
the US at risk.
• From Fleet to Middle Management Shipping 3.0 will
impact everyone
• We have a responsibility to manage that
Business e-volution
The internet of all things, the cloud, big data, knowledge automation and customer and
consumer expectations will change shipping. Shipping leaders must be prepared as
-The cloud offers companies new creative ways to monetise physical assets as a service
- value creation of $1m / vessel ~ approx. $20bn for world fleet
-Transparency and data availability erodes established market norms and threatens
disintermediation as businesses seek closer integration with their customers
Shipping – Entering the transparency phase
Business e-volution
The internet of all things, the cloud, big data, knowledge automation and customer and
consumer expectations will change shipping. Shipping leaders must be prepared as
-The cloud offers companies new creative ways to monetise physical assets as a service
- value creation of $1m / vessel ~ approx. $20bn for world fleet
-Transparency and data availability erodes established market norms and threatens
disintermediation as businesses seek closer integration with their customers
- 3D Printing leads to disintermediation of the logistics channel
Disintermediation of the Logistics Channel
Business e-volution
The internet of all things, the cloud, big data, knowledge automation and customer and
consumer expectations will change shipping. Shipping leaders must be prepared as
-The cloud offers companies new creative ways to monetise physical assets as a service
- value creation of $1m / vessel ~ approx. $20bn for world fleet
-Transparency and data availability erodes established market norms and threatens
disintermediation as businesses seek closer integration with their customers
- 3D Printing leads to disintermediation of the logistics channel
- Industry 4.0 – leads to ‘use cycle’ within an increasingly circular economy
- New multi-sided business models are required - exhaust data may hold promise
- Organisations require new skills – already a shortage of ‘Data Scientists’
- Old sources of competitive advantage will give way to new ones – diseconomies of scale
- Evidence based decision making
New, aggressive, techno-centric competitors will enter the market
Seatropolis
3D Print Fabs
On berth vessel
maintenance
Hyper Connected
data centre
Autonomous
vessels
G Roads
(Autonomous Trucks)
Collection of real
time marine data
Intelligent logistics
systems
Drone Port (Cargo)
Collection of real
time port data
And it’s already in use today...
And it’s already in use today...
Black Swans
o Drone Airships
– $6.5 billion / pa investment in
drone technology
– New materials – buckypaper
– Co-location with Seatropolis
– Infrastructure constrained regions
o Nuclear Fusion
– Ship efficiency
– Disruption in key maritime sectors
– Disruption to global trade patterns
– Targeting maritime
Shipping 3.0 will require all our ingenuity, nerve and resilience.
“There is no silver bullet, no-one knows
where the digital world is headed”
Heather Cox Citi Group
“Smooth seas do not make for a skilful
sailor.”
We’ve already had one light bulb moment – time for another
May you live in interesting times...
Welcome to the world
of the Futurenaut
E: roger.adamson@futurenautics.com
T: +44 (0)207 125 0090
W: www.futurenautics.com/current-issue/

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Shipping 3.0 - The Future of Shipping

  • 1. Shipping 3.0 IMarEST Lord Kelvin Prestige Lecture Roger Adamson, Chief Executive, Futurenautics 11th December 2014
  • 3. Shipping today is dysfunctional o Oversupply / speculation in tonnage o Poor safety record – 10 times OECD best practice o Regulation /compliance – moving at the pace of the slowest • Environmental – Ballast water, MARPOL, SEEMP, ECA • HR – STCW Manila 2010, MLC 2006 • ECDIS – E-navigation o Commentators and industry alike are agreed that cyclical nature of shipping is a handicap, but there seems to be a lack of focus on how to address this. o Global Marine Trends report 2013 took no account of technology – too disruptive to model. That’s not good enough. The assumptions are that things will remain static. But they won’t. o Shipping 1.0 was sail. Shipping 2.0 was steam, radio and containerisation. Shipping 3.0 is digital.
  • 4. Macro Trends • Internet of things • Cloud technologies • Millennials/Gen Y • Industry 4.0/Cyber physical systems • Nearshoring / Nextshoring • Collaborative Consumption • Drones • Nanotech • Autonomy • Circular Economy • Robotics • Artificial Intelligence/Predictive Algorithms • 3-D Printing/Additive Manufacturing • Crowdsourcing • Gamification
  • 5. Volatile, Uncertain, Complex, Ambiguous o Many of us fail to appreciate the exponential trends at play – Digitisation – Automation / AI / machine learning – Evolving business models – Changing consumer & employee expectations o Shipping 3.0 will see pressure on business models, margins, value chains, stakeholders, customers and seafarers. o Data is the new currency
  • 6. Futurenautics - The Seven Spheres
  • 7. Autonomous/Unmanned Flagship of Shipping 3.0 • 40% reduction in operating cost • 7-10% increase in cargo carrying capacity • Simplified vessel construction, 12-15% lighter • Enhance safety & reduced environmental impact 2015 – First autonomousprototypes 2017/18 – Rolls-Roycedemonstrate fully autonomousvessel 2025 – Fully automated ships entering service 2035 – Most ships delivered with autonomouscapability 2050 – Some segments e.g. Container, fully automated and unmanned
  • 8. And it’s already in use today...
  • 9. Are we as safe as we think? Neuroscience tells us our brains work differently with digital information Screen reading shifts to "non-linear reading", characterised by skimming a screen or having your eyes dart around a web page. We are losing the bi-literate brain. The brain wasn’t designed to multi-task Too much stimulation/input and multi-tasking leads to IQ declines similar to drugs and sleep deprivation. In studies multi-tasking men lowered their IQ scores to the average range of an 8 year old child The effects may not be temporary. High multi-taskers show less density in the anterior cingulate cortex, responsible for cognitive function “I feel that it is important to create an awareness that the way we are interacting with the devices might be changing the way we think and these changes might be occurring at the level of brain structure” Human-Machine interaction – autonomy dulls situational awareness
  • 10. We aren’t good at this But machines are That’s why the unmanned ship will happen And it’s not just about seafarers • Knowledge automation– 70% of white collar jobs in the US at risk. • From Fleet to Middle Management Shipping 3.0 will impact everyone • We have a responsibility to manage that
  • 11. Business e-volution The internet of all things, the cloud, big data, knowledge automation and customer and consumer expectations will change shipping. Shipping leaders must be prepared as -The cloud offers companies new creative ways to monetise physical assets as a service - value creation of $1m / vessel ~ approx. $20bn for world fleet -Transparency and data availability erodes established market norms and threatens disintermediation as businesses seek closer integration with their customers
  • 12. Shipping – Entering the transparency phase
  • 13. Business e-volution The internet of all things, the cloud, big data, knowledge automation and customer and consumer expectations will change shipping. Shipping leaders must be prepared as -The cloud offers companies new creative ways to monetise physical assets as a service - value creation of $1m / vessel ~ approx. $20bn for world fleet -Transparency and data availability erodes established market norms and threatens disintermediation as businesses seek closer integration with their customers - 3D Printing leads to disintermediation of the logistics channel
  • 14. Disintermediation of the Logistics Channel
  • 15. Business e-volution The internet of all things, the cloud, big data, knowledge automation and customer and consumer expectations will change shipping. Shipping leaders must be prepared as -The cloud offers companies new creative ways to monetise physical assets as a service - value creation of $1m / vessel ~ approx. $20bn for world fleet -Transparency and data availability erodes established market norms and threatens disintermediation as businesses seek closer integration with their customers - 3D Printing leads to disintermediation of the logistics channel - Industry 4.0 – leads to ‘use cycle’ within an increasingly circular economy - New multi-sided business models are required - exhaust data may hold promise - Organisations require new skills – already a shortage of ‘Data Scientists’ - Old sources of competitive advantage will give way to new ones – diseconomies of scale - Evidence based decision making New, aggressive, techno-centric competitors will enter the market
  • 16. Seatropolis 3D Print Fabs On berth vessel maintenance Hyper Connected data centre Autonomous vessels G Roads (Autonomous Trucks) Collection of real time marine data Intelligent logistics systems Drone Port (Cargo) Collection of real time port data
  • 17. And it’s already in use today... And it’s already in use today...
  • 18. Black Swans o Drone Airships – $6.5 billion / pa investment in drone technology – New materials – buckypaper – Co-location with Seatropolis – Infrastructure constrained regions o Nuclear Fusion – Ship efficiency – Disruption in key maritime sectors – Disruption to global trade patterns – Targeting maritime
  • 19. Shipping 3.0 will require all our ingenuity, nerve and resilience. “There is no silver bullet, no-one knows where the digital world is headed” Heather Cox Citi Group “Smooth seas do not make for a skilful sailor.” We’ve already had one light bulb moment – time for another May you live in interesting times...
  • 20. Welcome to the world of the Futurenaut E: roger.adamson@futurenautics.com T: +44 (0)207 125 0090 W: www.futurenautics.com/current-issue/