IMS Consumer Health Analysis


Published on

Maximize your business potential in growing OTC market with actionable insights from the IMS Consumer Health Analysis offering.

Published in: Health & Medicine
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

IMS Consumer Health Analysis

  1. 1. IMS ASIA PACIFICIMS Consumer Health Analysis™Track the latest OTC trends with decision-ready analytics to capitalize onthe growth opportunities in Asia Are you seizing the Over-the-counter (OTC) opportunities in your region? • Worth over US$100 billion the global over-the-counter (OTC) market continues to grow faster than traditional pharma and is now a key source of business expansion for most organizations. • Much of global the OTC growth is driven by developing markets in Latin America and South East Asia. • Since 2008, self-diagnosis and self-medicating have created significant momentum, and driven a surge in worldwide sales of OTC drugs. • OTC marketing is one of the greatest sources of healthcare information. • OTC drugs typically carry fewer side effects and warnings than prescription medicines, tend to be more affordable, and help manage common symptoms such as pain and cough. Maximize your • The market in Asia Pacific has grown 21% in 2012 vs a year ago*. business potential Without doubt, OTC drugs are in the spotlight. Nowhere is this is more true than in the Asia-Pacific region, where for the third consecutive year OTC sales in the region (excluding Japan) have significantly outpaced the global OTC in the growing market growth. * Reflects 2012 data OTC market with IMS Health is introducing IMS Consumer Health (CH) Analysis that will help clients efficiently track key business metrics at point of sale on a actionable insights regular basis. The knowledge that gives you the edge Based on quality-assured IMS global OTC market intelligence, IMS CH Analysis -a web-based solution- enables you to understand OTC market dynamics and to easily identify opportunities for growth and competitive threats. KEY FEATURES Coverage IMS CH Analysis has the widest coverage of the most relevant consumer point of sale of OTC products across: • Hospitals • Pharmacies Geographies CH Analysis will be available in Asia Pacific initially in South Korea, Thailand, Philippines and Malaysia. Delivery platform Web-based reports and dashboards Classification Globally-recognized CH Classification based on positioning and indica- tion to track immediate competitive set. Frequency* Monthly* and Quarterly Granularity of • National View data & insight • Regional/City*/State* Views • Sales Channel* • Galenic / Pack views • Traffic light benchmarks Target audience • Business Unit Heads • Marketing and Brand Managers • Market Research professionals • Business Intelligence professionals • Sales Managers * Selected countries IMS ASIA-PACIFIC 10 Hoe Chiang Road, #23-01/02 Keppel Towers, Singapore 089315
  2. 2. IMS ASIA PACIFICGROW YOUR BUSINESS WITH IMS CONSUMER HEALTH ANALYSIS Track and monitor in a • Monitors total market, OTC category and brand performance up to pack level consistent and timely way • Identifies trends and key competitors at point of sale • Ensures reliable and consistent delivery to match your business needs • Decision ready analytics dashboard provides a top-line perspective on a national and regional level Make better informed decisions • Identify and follow your immediate competitive set using the globally-accepted IMS CH classification • Discover new growth opportunities using detailed market and geographical views • Execute and customize action plans based on regional/city*/state* trends and potential • Understand the interplay between external and internal market forces using market and category benchmarks Identify opportunities on time • Track key business metrics with ready-to-use reports at time of subscription • Anticipate potential challenges and opportunities using detailed trend monitoring reports* Selected countries** On demand Contact your account manager or email us at to learn more about IMS CH Analysis IMS ASIA-PACIFIC 10 Hoe Chiang Road, #23-01/02 Keppel Towers, Singapore 089315