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Immc's company profile


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Indonesia Media Monitoring Centre (IMMC)
is a study center for development
of coverage pattern in various
mass media in Indonesia.

Published in: Business, News & Politics
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Immc's company profile

  2. 2. What is IMMC ?
  3. 3. Indonesia Media Monitoring Centre (IMMC) is a study center for development of coverage pattern in various mass media in Indonesia.
  4. 4. What’s the BENEFIT of IMMC for you?
  5. 5. • Your position transformation:  from media SUBJECT OBJECTS ↷ media • Understanding the dynamics in RECORDING & MAPPING for media coverage to serve as your VISION & STRATEGY communication - public information, based on information technology.
  6. 6. Concept Media monitoring will answer • How the media perceives your, your company or your institution in their coverage? • How do the public respond? • How to respond proportionally and accurately?
  7. 7. IMMC’s segment: •Personal •Institution •Corporate •Thematic & Issue
  8. 8. Personal Monitoring: TOP 5 ISSUES ABOUT ANAS URBANINGRUM 250 234 200 Monitoring, measuring and mapping every coverage in media about a certain figure. 150 116 100 74 50 38 28 0 Wisma Atlet Pergantian Politik Uang Hambalang Anas vs SBY Anas
  9. 9. Tone for Instance Quotes Dahlan Iskan Mapping public responses and expectations for a related figure. Negatif Pengamat/Akademisi Netral Partai Politik BUMN/ Pemerintah Positif 0 5 10 15 20 25
  10. 10. Institutional Monitoring Measure, analyze and mapping every institution coverage in national media. Drug Prevention Institute 150 100 50 0 Pemerintah BNN Polisi Akademik Swasta LSM * Most of the drug prevention efforts were done by the government, not the BNN nor the Police
  11. 11. Read, measure and mapping media and public responses to the policy implemented by an institution as a base to see the effectiveness and making evaluation. Positive & Negative 2% Neutral 69% Positive 24% Negative 5% Kemenkokesra’s performances are reported as quite good and in accordance with it’s duties and authorities. Although, there is still a need to pay attention to the negative coverage.
  12. 12. Corporate Monitoring COVERAGE ABOUT 4 BIGGEST FLIGHT INDUSTRY IN INDONESIA Sriwijaya 18% Lion Air 28% Air Asia 22% N=180 Garuda 32% Mapping news for each corporation
  13. 13. NEW AIRPLANE PURCHASE 45 40 35 30 25 20 15 10 5 0 Measuring image building undertaken by every corporations. Lion Air Garuda Air Asia Sriwijaya The most widely reported corporation in new airplane purchase is Garuda compared to other corporations. That’s why Garuda always pay attention to its’ fleets rejuvenation.
  14. 14. Thematic & Issue Monitoring Tobacco Issues Distribution Mapping coverage for specific configuration themes or issues.
  15. 15. Tone in Government Policy about Drugs 90 80 70 60 Positif 50 Netral 40 Negatif 30 20 10 0 Positif Netral Negatif Observing response from public or a certain party, for evaluation material.
  16. 16. The Dynamics of Labor Issues 250 200 1 2 150 100 3 50 0 1. At January 2012 regarding demonstration by labors from Bekasi and Tangerang about demands for UMK by blockading the highway. 2. In February and March 2012, the labors held yet another demonstration against fuel price hike. 3. In April 2012, issues that arises the most are issues about May Day and issues about protection laws for migrant workers. Reading the motion of dynamics movement issues
  17. 17. IMMC’s Network IMMC has network for media partners in various regions in Indonesia. Whether it is for publicity strategy benefit, communications or provision of data content.
  18. 18. Types of Cooperation IMMC offers two types for cooperation: – Regular Monitoring – Temporary Monitoring Monitoring Period: • • • • Regular 6 months Regular 12 months Regular 18 months Regular 24 months
  19. 19. Service : Regular Cooperation •Media monitoring report: daily, weekly and monthly. •Consultation and vision & responsive communication strategy. Temporary Cooperation •Media monitoring report •Consultation and vision & responsive communication strategy.
  20. 20. • Hard copy and soft copy • Presentation
  21. 21. Please contact us for further information about benefits from IMMC’s media monitoring for you. @immcnews