Outdoor

1,201 views

Published on

Outdoor - Philip Sherwood, JNOR

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,201
On SlideShare
0
From Embeds
0
Number of Embeds
617
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Outdoor

  1. 1. OutdoorPhilip Sherwood – Director JNOR
  2. 2. Outdoor Media Owners Specialists Bravo Outdoor Kinetic CBS Outdoor Poster Management Group Clear Channel Ireland JCDecauxJoint National Outdoor Research
  3. 3. Recognisable Big & Clear IconicSays what it is
  4. 4. Using Icon’s status to deliver a messageHighlighting Global Warming –Got the attention of LA
  5. 5. Fundamentals ofCommunications
  6. 6. Getting Someones AttentionTarget Audience Brand Message delivery Age/Sex Design/look Price /PromotionSocio –economic Pack/logos Launch /refresh Urban/rural Imagery Information/ direction Tribe Tone /style
  7. 7. Here’s Why You’dChoose Outdoor
  8. 8. …because Sizes, formats, loc ations, variety to answer all briefs
  9. 9. …andGives a big brand feelNo editorial clutterQuick & short messagesLocation – location
  10. 10. If you’re innovative – you don’t have to outspend the competition – just out think them
  11. 11. …plus14 days exposure 100Rapid coverage build 80 Percentage coveragein week 1 & Increasedfrequency in week 2 60Delivers a professional 40brand feelOutdoor interacts with 20consumers daily lives 0Entertains 0 2 4 6 8 10 12 14Informs Number of daysAmuses
  12. 12. …and there’s more You don’t just have to use outdoor alone In the UK its been +25% shown that mixedmedia campaigns with +15% outdoor, adds to the overall campaign +45% reachLastly…… +35%341,000 more people are lookingat outdoor than in 2006 v’s 2011 census
  13. 13. Who can use Outdoor Everyone Targeted by – Motorists, Shoppers, Students, Geographically, Socially and by User occasion Cost of entry is down Digital printing means small runs possible and large ones cheaper
  14. 14. So !Back to fundamentalsKnow your audience - Know your brand - Know what youwant to say Get a brilliant creative ideaBook your outdoor campaign … and make people aware
  15. 15. Thank You

×